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Massachusetts Youth Committed to Winning Inc.

 PO Box 260417
 Mattapan, MA 02126
[P] (857) 544-9544
[F] --
http://mycwboston.com/
a.john@mycwboston.com
Andre John
Facebook
INCORPORATED: 2001
 Printable Profile (Summary / Full)
EIN 04-3542980

LAST UPDATED: 02/22/2016
Organization DBA MYCW
Former Names --
Organization received a competitive grant from the Boston Foundation in the past five years No

Summary

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Mission StatementMORE »

Massachusetts Youth Committed to Winning, Inc.’s (MYCW) mission is to inspire, educate, and prepare inner-city youth with the necessary skills to become academic achievers, confident student athletes, active citizens, and effective leaders. MYCW is a year-round out-of school time program for low-income, at-risk, African-American boys and young men (grades 3-12) living in Dorchester, Mattapan, and Roxbury. MYCW connects participants’ love of sports with their need for multiple supports: MYCW youth come for the basketball but stay for the connections they make with caring adults who provide much needed tutoring, life skills workshops, community services opportunities, and mentoring.

Mission Statement

Massachusetts Youth Committed to Winning, Inc.’s (MYCW) mission is to inspire, educate, and prepare inner-city youth with the necessary skills to become academic achievers, confident student athletes, active citizens, and effective leaders. MYCW is a year-round out-of school time program for low-income, at-risk, African-American boys and young men (grades 3-12) living in Dorchester, Mattapan, and Roxbury. MYCW connects participants’ love of sports with their need for multiple supports: MYCW youth come for the basketball but stay for the connections they make with caring adults who provide much needed tutoring, life skills workshops, community services opportunities, and mentoring.


FinancialsMORE »

Fiscal Year Jan 01, 2015 to Dec 31, 2015
Projected Income $303,766.00
Projected Expense $303,280.00

ProgramsMORE »

  • Massachusetts Youth Committed to Winning (MYCW)

Revenue vs. Expense ($000s)

Expense Breakdown 2013 (%)

Expense Breakdown 2012 (%)

Expense Breakdown 2011 (%)

For more details regarding the organization's financial information, select the financial tab and review available comments.


Overview

Mission Statement

Massachusetts Youth Committed to Winning, Inc.’s (MYCW) mission is to inspire, educate, and prepare inner-city youth with the necessary skills to become academic achievers, confident student athletes, active citizens, and effective leaders. MYCW is a year-round out-of school time program for low-income, at-risk, African-American boys and young men (grades 3-12) living in Dorchester, Mattapan, and Roxbury. MYCW connects participants’ love of sports with their need for multiple supports: MYCW youth come for the basketball but stay for the connections they make with caring adults who provide much needed tutoring, life skills workshops, community services opportunities, and mentoring.


Background Statement

Massachusetts Youth Committed to Winning, Inc. (MYCW) was founded in August 2000 by a group of Roxbury parents who wanted to provide their children and neighborhood youth with an opportunity to play sports and – equally important – to make connections with positive mentors as they entered and navigated the challenging times of adolescence. The parents’ instincts were right: research shows that sports are a critical force in youth development programs. High-quality programs with caring adults promote success, in part by giving youth the skills they need to negotiate obstacles commonly experienced by high school students in urban schools: structuring schedules, creating incentives, building confidence, developing positive adult and peer role models, and providing the motivation for students to develop future aspirations. MYCW also expands the horizons of young people, introducing them to schools beyond Boston that prepare them to succeed in college and helping high school participants enroll in college. For MYCW youth, academic and social supports are equally necessary for their success.

MYCW targets low-income, at-risk, African-American boys, who are in grades 3-12 and live in Dorchester, Mattapan, and Roxbury -- areas that witness approximately 80% of Boston’s violent crime and youth violence (Harvard University Kennedy School of Government, 2002). Program participants are predominantly very low income, with 80% from families who live at or below the federal poverty limit. More than 90 % of the youth come from single-parent households with no father at home. Most attend the Boston Public Schools.

Since 2004, the Schott Foundation for Public Education’s biennial reports have documented that of all groups, black males have been the least likely to secure a regular diploma four years after beginning high school; in Boston, the graduation rate for black males was just 50% for the 2009 to 2010 school year. Each year, MYCW provides a positive, healthy environment where youth can succeed both as students and as athletes. In this setting and with staff’s encouragement and coaching, low-income, at-risk boys of color come to excel as students, athletes, and citizens. MYCW students then continue to private and high quality public high schools, and then to college.


Impact Statement

MYCW’s goals are the following:

· Create opportunities for youth to engage in a competitive athletic league;

· Furnish student-athletes with the thinking, communication, and problem solving skills required to thrive in highly competitive academic settings;

· Help youth understand the connected roles of athletics, academics, and socially acceptable behavior;

· Support youth in developing and maintaining a sense of self through athletics, academics, and engagement in a safe, supportive community of peers and adults; and

· Instill a sense of participation in, and responsibility for, our shared neighborhoods and the City of Boston.

Since its founding in 2000, MYCW has enrolled 1,400, and 20% of graduates have gone from Boston Public Schools into independent college preparatory schools. Additionally, 91% have graduated from high school, and 80% have entered college. In the spring of 2014, MYCW’s first cohort of 12 participants graduated from college.

MYCW has developed a rigorous commitment to best practices, evaluation, and continuous quality improvement. MYCW conducts evaluations using tools such as: statistical data, including number of youth served; surveys of participating individuals, family members, and school staff; and input from program staff and community partners. We track participation and uses test scores and school records, teacher assessments, participant interviews, and self-assessments to evaluate the effectiveness of the program. Staff and volunteers complete internal evaluations of the program and monitor progress. Students complete surveys that measure their sense of accomplishment and expectations for future opportunities related to their academic achievement.

MYCW recently engaged an independent evaluation consultant who worked with staff, participants, and program partners to develop an evaluation matrix. This matrix includes client satisfaction, student achievement, and pro-social and emotional development.


Needs Statement

There are many more boys that want to join MYCW than we can currently serve. Constraints on our expansion include funding for staffing, gymnasium space, and support for travel and tournament fees. We have a plan to grow from 246 participants in 2014-15 to 500 by 2018-19. To support the expansion, we need additional capacity to:

1. Strengthen and improve the program model to manage more youth,

2. Ensure that the organization is able to stabilize staffing during a time of rapid growth,

3. Develop new partnerships and/or raise funding to pay rent at gymnasiums

4. Invest in greater capacity for resource development to sustain us over time, and

5. Support an external, independent evaluation that will support our ability to maximize the programs’ positive outcomes for youth.


CEO Statement

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Board Chair Statement

MYCW’s mission to inspire, educate and support at risk youth in Boston’s most improvised and challenged neighborhoods is a personal passion of mine. I was introduced to MYCW through its executive director, Andre John, who I have known for over 30 years. Andre’s genuine compassion and unselfish commitment to improve the educational and career opportunities of inner-city youth, many of whom feel hopeless, meaningless and forgotten, compelled me to become involved, ultimately taking on a leadership role as Board Chair.

I connect personally with the mission of MYCW because I have witnessed first-hand the impact that role models, proper encouragement and self-awareness can make in lifting up a person to his or her potential. While I was not born into poverty, a broken family or into a discriminated race, I have benefited from mentors who have helped shape who I am today by taking an interest in me and my future, who have helped me to focus on the importance of personal responsibility, education and community. At its core, MYCW shines a light on the possibilities that arise when we strive to be our best, whether at home, in the classroom, on the court or field of play, and in our community.

As this organization continues to grow, we face the challenges of meeting the demand for our work with enough space and staff to ensure that we can reach every boy who is interested in working with us. Although this is no small task, our Board is committed to making sure we continue to grow and provide the comprehensive support our youth deserve. Over the past three years, MYCW’s Board has focused on creating a greater awareness of the organization and the impact of its mission. We have focused on cultivating relationships with corporations, foundations and individuals to increase the number of resources available to support our mission. Moving forward, we are interested in expanding our Board membership to bring even more expertise and insight to the governance of this organization. We look forward to meeting and exceeding our future goals with the support of donors and partners who understand the unique value we bring to the young men and boys we are helping to carve out a pathway to success.


Geographic Area Served

City of Boston- North Dorchester
City of Boston- South Dorchester
City of Boston- Mattapan
City of Boston- Roxbury
City of Boston- North Dorchester
City of Boston- South Dorchester
City of Boston- South Boston
City of Boston- Citywide (Indiv. neighborhoods also listed)
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Organization Categories

  1. Youth Development - Single Organization Support
  2. Education - Single Organization Support
  3. Recreation & Sports - Basketball

Independent research has been conducted on this organization's theory of change or on the effectiveness of this organization's program(s)

Under Development

Programs

Massachusetts Youth Committed to Winning (MYCW)

MYCW is a year round, out of school program that combines basketball, academic support, life skills, mentoring, and community engagement for high-risk adolescent males. Students enroll in basketball and tutoring classes in cohorts during grades 5-11. The program maintains a ratio of one staff to eight students to ensure program quality. Youth receive tutoring from trained tutors, honor students, and volunteer instructors, as well as online through a collaboration with the Student2Student mentoring organization. MYCW organizes teams who join the Amateur Athletic Union and play 60 games per year within the league and a travel league. Participation in the league is conditional, based upon academic progress and good behavior in and out of the program. Staff and volunteers continue to mentor participants when the school year program ends. They assist youth with summer job applications. MYCW hires three older participants as counselors and coaches for the summer program.

Budget  $303,280.00
Category  Youth Development, General/Other Youth Development, General/Other
Population Served Children and Youth (0 - 19 years) Males Minorities
Program Short-Term Success 
As a result of this program, 250 MYCW participants will:

Receive support from staff who will act as a liaison between each participant's school and parents, monitoring grades, attendance, and the student’s overall happiness within the school system

Attend life-skills training and community service events that develop youth’s leadership skills, and sense of pride and connection to one another and their community

· Engage in a rigorous program that provides physical exercise, positive recreation after school, experience working as a team, and opportunities to visit different colleges and schools when traveling for basketball games

 
Program Long-Term Success 

MYCW’s primary goal is to furnish student-athletes with the necessary skills required to thrive and encourage youth to maintain a sense of “self” through academics, athletics and community. As a result of our work, MYCW will provide 250 youth with access to free, positive youth development programming and connected, assistance in entering private schools and college,  graduating high school, and support and mentoring  through college graduation.

Program Success Monitored By 

To determine our impact, we a) monitor behavior through progress reports from school, as well as feedback from other coaches, and community leaders, b) track the number of hours and student feedback on the meaning of their community service work, c) measure teamwork through capturing observations on the friendships developed, participants encouraging others of lesser skills to continue being part of team, and engaging in team building through community service projects and d) track our participants’ grades, high school graduation rates, college entry and college completion rates.

Examples of Program Success 

Every child who enters an MYCW basketball program has a personalized plan for a) success in school, b) successful applications to independent preparatory schools and c) successful transition to college. Our results are strong: 20% of our students have entered independent college preparatory schools, 93% of all (private and public school students) have graduated from high school. 80% of MYCW graduates have entered college, and 83% of those who did are the first in their families to do so. This past spring, MYCW’s first cohort of twelve participants graduated from college.


CEO/Executive Director/Board Comments

Along with staff, tutors, and volunteers, an outside clinician provides counseling and referrals to boys who are faced with situations that affect their social, emotional, and academic well-being. MYCW ensures participants and their families have access to additional resources in times of crisis. MYCW staff connects with parents and guardians to gain their consent for counseling and outside services and to ensure all of the adults in the young person’s life work together.

In addition to tutoring, mentors, and organized basketball games, MYCW provides additional targeted support to youth, with a particular focus on guiding them through key transition points in their education. As the eighth graders look towards graduation from middle school, MYCW offers guidance to help them prepare for a successful transition to high school. During the winter months, staff and volunteers facilitate meetings and placements for students with admissions and athletic departments at private, independent schools.

Management


CEO/Executive Director Mr. Andre John
CEO Term Start Jan 2001
CEO Email a.john@mycwboston.com
CEO Experience

In 1983, Andre John graduated from Buckingham, Browne and Nichols in Cambridge, MA and in 1987 received a Bachelors of Arts in Political Science from Trinity College. Mr. John has been a dedicated advocate for high-risk and at-risk youth in and around the City of Boston. In 1990, he worked as the Executive Director for EXCEL, Project Values, a program designed to help young people build self worth. In 1994, he moved on to work at the Ella J. Baker House, Dorchester, MA, as the youth Director/Specialist and has changed and continued to have a positive impact on the lives of young people. In 1996, Mr. John in collaboration with the Dorchester District Court Probation Department started the Fatherhood Program which assist fathers transitioning from the court system, become better fathers. He continues to have a great impact on the lives of inner city young people by serving as the Executive Director of Massachusetts Youth Committed to Winning, an education- based afterschool athletic program for low-income youth in Boston, at risk of falling school and life.

Mr. John has been featured in the Boston Globe: Making a Big Impact, Boston Globe: Reviving Baseball in the Inner City, Massachusetts News: Personal Sacrifice and Caring, Philadelphia Magazine: Republican National Convention, Trinity Observer Magazine: Featured Alumni’s- Graduates making a Difference, as well as being featured twice on Chronicle (Channel 5) for mentoring and working with at-risk youth and BNN (Channel 3) for his personal commitment to youth.

Andre John has received the Boston Celtics: Hero’s Among Us Award in 2000, Catholic School Foundation: Volunteer of the Year Award 2002, Four Corners Action Coalition Award for Community Service in 2002. Mr. John was also a panelist for the Governor’s Panel on Public Education in 2001 and a member of Governor Mitt Romney’s commission on Correction Reform in 2004.

*Trustee at Buckingham Browne & Nichols 2011-2014, recipient of Good Sports Community award, 2014,

Co-CEO --
Co-CEO Term Start --
Co-CEO Email --
Co-CEO Experience --

Former CEOs and Terms

Name Start End
-- -- --

Senior Staff

Name Title Experience/Biography
Marcus Holmes Coach and Mentor

Marcus Holmes is an Environmental Engineer and On-Scene Coordinator (OSC) in the Environmental Protection Agency’s Office of Site Remediation and Restoration’s Emergency Response Branch. As an OSC, Mr. Holmes is responsible for cleaning-up sites contaminated with pollutants and hazardous materials as well as responding to environmental emergencies and releases. His educational experiences range from the METCO program attending Sharon Public Schools, to Boston Public Schools at Dearborn Middle School and later graduating from Boston Latin Academy High School in 1999. Mr. Holmes then enrolled in a dual degree program. He graduated from Morehouse College in 2003 with a Bachelors degree in Mathematics and then went on to pursue another Bachelors Degree from Georgia Institute of Technology in 2005 in Civil Engineering. He is heavily involved in the local Boston Chapter of the Morehouse College Alumni Assoc. and he has acted as a coach and mentor for Massachusetts Youth Committed to Winning (MYCW), a youth development Boys Basketball program for over 7 years. Born and raised in the Roxbury/Dorchester area of Boston, MA, he is passionate about providing support and increasing opportunities for youth in the inner-city.

Awards

Award Awarding Organization Year
-- -- --

Affiliations

Affiliation Year
-- --
Member of state association of nonprofits? No
Name of state association --

External Assessments and Accreditations

External Assessment or Accreditation Year
-- --

Collaborations

MYCW collaborates with the Tobin Community Center and Madison Park Community Center for use of space for basketball practices and other activities.  We also work closely with the Department of Children and Families (DCF) to recruit and provide support for youth in state custody.

CEO/Executive Director/Board Comments

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Foundation Comments

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Staff Information

Number of Full Time Staff 1
Number of Part Time Staff 1
Number of Volunteers 18
Number of Contract Staff 0
Staff Retention Rate % 100%

Staff Demographics

Ethnicity African American/Black: 2
Asian American/Pacific Islander: 0
Caucasian: 0
Hispanic/Latino: 0
Native American/American Indian: 0
Other: 0
Other (if specified): --
Gender Female: 0
Male: 2
Not Specified 0

Plans & Policies

Organization has Fundraising Plan? Under Development
Organization has Strategic Plan? Under Development
Years Strategic Plan Considers --
Management Succession Plan Under Development
Business Continuity of Operations Plan Yes
Organization Policies And Procedures Under Development
Nondiscrimination Policy No
Whistle Blower Policy No
Document Destruction Policy No
Directors and Officers Insurance Policy --
State Charitable Solicitations Permit No
State Registration No

Risk Management Provisions

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Reporting and Evaluations

Management Reports to Board? Yes
CEO Formal Evaluation and Frequency No N/A
Senior Management Formal Evaluation and Frequency No N/A
Non Management Formal Evaluation and Frequency N/A N/A

Governance


Board Chair Mr. Hank Murphy
Board Chair Company Affiliation Fidelity
Board Chair Term Jan 2001 -
Board Co-Chair --
Board Co-Chair Company Affiliation --
Board Co-Chair Term -

Board Members

Name Company Affiliations Status
Stephen Birmingham Director of Business Development at Taylor Investment Counselors in Boston --
Michael Doyle President, BTMU Capital Leasing & Finance, Inc. --
Bernie Fitzgerald Chief Probation Officer, Dorchester Court --
Michael Glynn President, The Glynn Hospitality Group --
Debra McGonigle President, The Glynn Hospitality Group --
Hank Murphy Vice President, Fidelity Voting
Erik Pearson Prudential Real Estate --
Eric Slifka President/CEO, Global Partners --
Murphy Vanderveele n/a --

Constituent Board Members

Name Company Affiliations Status
-- -- --

Youth Board Members

Name Company Affiliations Status
-- -- --

Advisory Board Members

Name Company Affiliations Status
-- -- --

Board Demographics

Ethnicity African American/Black: 1
Asian American/Pacific Islander: 0
Caucasian: 9
Hispanic/Latino: 0
Native American/American Indian: 0
Other: 0
Other (if specified): --
Gender Female: 2
Male: 8
Not Specified 0

Board Information

Board Term Lengths 3
Board Term Limits 0
Board Meeting Attendance % 80%
Written Board Selection Criteria No
Written Conflict Of Interest Policy No
Percentage of Monetary Contributions 100%
Percentage of In-Kind Contributions 100%
Constituency Includes Client Representation No

Standing Committees

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CEO/Executive Director/Board Comments

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Foundation Comments

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Financials


Revenue vs. Expense ($000s)

Expense Breakdown 2013 (%)

Expense Breakdown 2012 (%)

Expense Breakdown 2011 (%)

Fiscal Year Jan 01, 2015 to Dec 31, 2015
Projected Income $303,766.00
Projected Expense $303,280.00
Form 990s

2013 Form 990

2012 Form 990

2011 Form 990

Audit Documents --
IRS Letter of Exemption

IRS Letter of Determination

Prior Three Years Total Revenue and Expense Totals

Fiscal Year 2013 2012 2011
Total Revenue $200,600 $116,000 $51,133
Total Expenses $171,948 $116,000 $46,724

Prior Three Years Revenue Sources

Fiscal Year 2013 2012 2011
Foundation and
Corporation Contributions
-- -- --
Government Contributions $0 $0 $51,133
    Federal -- -- --
    State -- -- --
    Local -- -- --
    Unspecified -- -- $51,133
Individual Contributions $200,600 $116,000 --
Indirect Public Support -- -- --
Earned Revenue -- -- --
Investment Income, Net of Losses -- -- --
Membership Dues -- -- --
Special Events -- -- --
Revenue In-Kind -- -- --
Other -- -- --

Prior Three Years Expense Allocations

Fiscal Year 2013 2012 2011
Program Expense $171,948 $116,000 $46,724
Administration Expense -- -- --
Fundraising Expense -- -- --
Payments to Affiliates -- -- --
Total Revenue/Total Expenses 1.17 1.00 1.09
Program Expense/Total Expenses 100% 100% 100%
Fundraising Expense/Contributed Revenue 0% 0% 0%

Prior Three Years Assets and Liabilities

Fiscal Year 2013 2012 2011
Total Assets $2,676 $116,230 $51,347
Current Assets $2,676 $116,230 $51,347
Long-Term Liabilities $0 $0 $0
Current Liabilities $0 $0 $46,724
Total Net Assets $2,676 $116,230 $4,623

Prior Three Years Top Three Funding Sources

Fiscal Year 2013 2012 2011
1st (Source and Amount) -- --
-- --
-- --
2nd (Source and Amount) -- --
-- --
-- --
3rd (Source and Amount) -- --
-- --
-- --

Financial Planning

Endowment Value --
Spending Policy N/A
Percentage(If selected) --
Credit Line No
Reserve Fund No
How many months does reserve cover? --

Capital Campaign

Are you currently in a Capital Campaign? No
Capital Campaign Purpose --
Campaign Goal --
Capital Campaign Dates -
Capital Campaign Raised-to-Date Amount --
Capital Campaign Anticipated in Next 5 Years? Yes

Short Term Solvency

Fiscal Year 2013 2012 2011
Current Ratio: Current Assets/Current Liabilities -- -- 1.10

Long Term Solvency

Fiscal Year 2013 2012 2011
Long-term Liabilities/Total Assets 0% 0% 0%

CEO/Executive Director/Board Comments

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Foundation Comments

Financial summary data in charts and graphs are per the organization's IRS Form 990s. Contributions from foundations and corporations are listed under individuals when the breakout was not available.

Documents


Other Documents

No Other Documents currently available.

Impact

The Impact tab is a section on the Giving Common added in October 2013; as such the majority of nonprofits have not yet had the chance to complete this voluntary section. The purpose of the Impact section is to ask five deceptively simple questions that require reflection and promote communication about what really matters – results. The goal is to encourage strategic thinking about how a nonprofit will achieve its goals. The following Impact questions are being completed by nonprofits slowly, thoughtfully and at the right time for their respective organizations to ensure the most accurate information possible.


1. What is your organization aiming to accomplish?

MYCW aims to support the boys most likely to be on track to fail and help them turn the curve. Our participants are students within the city’s most underperforming high schools – particularly Madison Park, English High and the Jeremiah Burke High Schools -- and also schools with a disproportionately high rate of boys of color attending. Our participants often lack sufficient support and guidance at home and at school to ensure that they will reach their full educational potential. MYCW’s team works with the boys’ current school, offering the support and adult participation they need in their educational journeys.


2. What are your strategies for making this happen?

An active, diverse, and expanding volunteer corps (currently 14 members) provides expertise and hands-on assistance in areas such as academic tutoring, assistance with test preparation, collegiate coaching, youth development support, connections to work experiences (job shadowing, summer jobs, resume prep, etc.), and more. MYCW attracts a dedicated group of adults who serve as role models and mentors for the youth.

Every child who enters an MYCW basketball program has a personalized plan for a) success in school, b) successful applications to independent preparatory schools and c) successful transition to college. Our results are strong: 20% of our students have entered independent college preparatory schools, 93% of all (private and public school students) have graduated from high school. 80% of MYCW graduates have entered college, and 83% of those who did are the first in their families to do so. This past spring, MYCW’s first cohort of twelve participants graduated from college. We operate programs in Boston in partnership with the Boston Public Schools, Boston Centers for Youth and Families, City Year, and others who provide referrals and gymnasium space.


3. What are your organization’s capabilities for doing this?

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4. How will your organization know if you are making progress?

To determine our impact, we a) monitor behavior through progress reports from school on conduct and effort, as well as feedback from other coaches, and community leaders, b) track the number of hours and student feedback on the meaning of their community service work, c) Measure teamwork through capturing observations on the friendships developed throughout the year, as seen through participants encouraging others of lesser skills to continue being part of team, and engaging in team building through identifying and participating in community service projects and d) track our participants’ grades, high school graduation rates, college entry and college completion rates.


5. What have and haven’t you accomplished so far?

MYCW connects to youth through their love of sports and through working with them, provides multiple additional supports for academic and life success. Each year, MYCW provides a positive, healthy environment where 246 urban student-athletes excel both as students and as athletes and 80% of them move into higher education, on track for life success after high school. As noted above, this shows that a boy’s chances of success after high school graduation are 20% higher than their peers in the BPS when they join MYCW. Since its founding, MYCW has received a 501(c)(3), tax-exempt status, hired and developed well trained and high quality coaching staff who, in turn, have launched programming at multiple sites including the Reggie Lewis Center, Roxbury Community College, Melnea Cass Recreation Center, and Madison Park Community Center.

The three areas in which we need the most help are as follows:

  1. Building a strong, sustainable organization poised for growth: we need to develop our business plan with an eye toward long-term sustainability. The challenges facing boys of color in the BPS are significant, and though we anticipate growing each year, we need to scale up to reach the full cohort of boys who need us (as indicated by two criteria: ability to benefit and interest in joining us). We believe someone with skills in building a business or other nonprofit would be invaluable here.
  2. Right sizing our staffing plan: we need support in identifying the optimal staffing structure to support that growth, once the growth plan is in place.
  3. Evaluation: we need support in thinking about the right measures in terms of ease of collection, and use of data to both improve programming and engage supporters at all levels (parents, principals, student athletes and donors/investors).