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Massachusetts Federation Of Farmers And Gardeners Markets Inc. (Federation of Massachusetts Farmers Markets (FMFM))

 240 Beaver Street
 Waltham, MA 02452
[P] (781) 8938222
[F] (781) 8938777
www.massfarmersmarkets.org
edith@massfarmersmarkets.org
Edith Murnane
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INCORPORATED: 1978
 Printable Profile (Summary / Full)
EIN 04-2666643

LAST UPDATED: 09/07/2018
Organization DBA Mass Farmers Markets
Federation of Mass Farmers Markets
Former Names --
Organization received a competitive grant from the Boston Foundation in the past five years No

Summary

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Mission StatementMORE »

Mass Farmers Markets partners with farmers, consumers and market managers to foster, enhance and sustain farmers markets in order to improve local farm viability, access to healthy food, and community vitality.

Mission Statement

Mass Farmers Markets partners with farmers, consumers and market managers to foster, enhance and sustain farmers markets in order to improve local farm viability, access to healthy food, and community vitality.

FinancialsMORE »

Fiscal Year Jan 01, 2018 to Dec 31, 2018
Projected Income $1,287,000.00
Projected Expense $1,287,000.00

ProgramsMORE »

  • Farmers Market Nutrition Coupon Redemption
  • Farmers Market SNAP Support Grant
  • Healthy Incentives Program Support
  • Insurance Program
  • Managed Markets

Revenue vs. Expense ($000s)

Expense Breakdown 2016 (%)

Expense Breakdown 2015 (%)

Expense Breakdown 2014 (%)

For more details regarding the organization's financial information, select the financial tab and review available comments.


Overview

Mission Statement

Mass Farmers Markets partners with farmers, consumers and market managers to foster, enhance and sustain farmers markets in order to improve local farm viability, access to healthy food, and community vitality.

Background Statement

Mass Farmers Markets (MFM) was founded in 1978 with a partnership between the Massachusetts Department of Agricultural Resources, the University of Massachusetts Extension Service and farmers from across the state in response to a renaissance of community and state interest in local food and agriculture. Today, we remain the only organization working state wide on behalf of farmers’ markets, the communities they are located in and the farmers who rely on them as a crucial source of income. MFM directly manages three farmers markets: (Central Square Cambridge, Davis Square Somerville and Copley Square Boston), the redemption and reimbursement process for the state’s WIC and Elders’ Farmers Market Nutrition Program, and provides critical and experience based support to farmers’ markets across the state.

Impact Statement

MFM collaborated in writing the state's Food Insecurity Nutrition Incentive Grant which funded the Healthy Incentive Program (HIP) and as a result in 2017 MFM hired HIP staff to train market managers and market vendors and to provide technical and operational support for HIP at farmers markets for a three year period.  In addition MFM went through the authorization process to accept the new HIP benefit on behalf of our farmers in the spring of 2017 for the Copley Sq., Central Sq., and Davis Sq. farmers markets. In total our work lead to a 3.8 million dollar increase in sales of fresh, healthy food to low income residents of MA.  MFM  hired two staff translators fluent in Mandarin and Russian to better serve our SNAP recipient communities at our three managed markets. In addition, MFM continued  our work as the bank/redemption system for the Farmers Market Nutrition Program (AKA the Coupon Program), and Steward Hospital's Produce Prescription Program. This major effort brings local farm produce to low income residents and saw participation in the program increase from previous years.  In 2018 MFM is seeking funding to retain our HIP Coordinator, a major goal and challenge. MFM is developing a market manager training and certification program to better ensure farmers markets more effectively serve the needs of their communities, with particular emphasis on the needs of low and moderate income residents.  MFM is also working to increase economic community building around farmers markets, and has a new program to operate community booths at farmers markets at which local low and moderate income entrepreneurs will receive training, support, and free space to sell from. Finally, MFM will continue to work to increase access to healthy, local food for all by supporting HIP generally using executive staff, advocating for and seeking HIP incentive funds, and by finding or creating other innovative ideas to support access to fresh healthy foods.  

Needs Statement

As a result of its overwhelming success, funding for HIP is ending 2 years early and HIP benefits will stop and start in 2018. The disruption caused requires MFM to provide support to market managers, vendors, and SNAP clients. We must retain our HIP Coordinator ($38,000), our market translators ($5000), and executive and operations staff's support of HIP ($7000) in order to meet this need. MFM needs to educate and advocate for adequate HIP incentive funding with legislative leaders. We need to hire new market managers, challenging in such a tight labor market and due to the seasonal funding currently budgeted. Therefore MFM also needs to pursue making market manager positions year round instead of part time and seasonal in order to retain talented staff. MFM needs to develop consistent and adequate resources to pursue our market manager training and certification program. In this context, MFM needs to create, disseminate, and regularly update a farmers market best practice manual addressing the changing conditions of food retailing, including on line food sales. MFM generally needs to continue develop resources to continue to create and test innovative solutions to issues of operating farmers markets in ways that simultaneously and mutually benefit all stakeholders.

CEO Statement

Mass Farmers Markets (MFM) is unique in its extensive collaborations with local, state, and federal government, the University of Massachusetts, local farmers and agricultural leaders, local NGOs local businesses, community groups, and direct interaction with residents of the state, including disadvantaged populations. MFM also manages 3 of the more challenging to organize and successful farmers markets in the state, Copley Sq., Central Sq., and Davis Sq. This provides MFM an opportunity to create and test innovative processes, programs and models for farmers markets. MFM is a nimble organization, with highly dedicated staff, allowing us to receive and respond to input and feedback quickly, modify projects as needed and disseminate and educate others on the programs and models that work best. MFM is a leader in creating access to healthy local foods for all MA residents, including low and moderate income residents. Our work includes the highly successful and now national Farmers Market Nutrition Program for Women, Infants, and Children (WIC) and Seniors, started in 1986 by MFM and which we continue to operate with the State. MFM was instrumental in applying for and administering Massachusetts’ Federal award for the Healthy Incentives Pilot, and its impact on Federal Food Policy with the creation of the Federal Food Insecurity Nutrition Incentive Grant program. MFM collaborated in the writing and on the ground implementation of a successful application to this grant which funded the States Healthy Incentive Program (HIP). HIP delivered some $4.3 million in fresh local produce to MA SNAP recipients, increased local farm income by 3.8 million, and local economic activity by some $6.5 million. MFM has been a material leader in the creation and work of Massachusetts Food Policy Council. Jeff Cole sits as a gubernatorial appointment to the Council and as its Secretary. Through this and other connections MFM has taken a leadership role in the Council’s work to create and implement the Massachusetts Local Food Action Plan: https://www.mass.gov/service-details/ma-local-food-action-plan

Board Chair Statement

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Geographic Area Served

City of Boston- Back Bay
GREATER BOSTON REGION, MA
STATEWIDE
MFM serves the communities immediately surrounding our three managed markets; Copley, Central and Davis Square as we work to increase healthy food access at our markets. MFM also serves farmers and SNAP recipients across Massachusetts through our management of the state's WIC and Elder Farmers Market coupon program. Finally, MFM serves farmers' markets across the state though our insurance program. 

Organization Categories

  1. Food, Agriculture & Nutrition - Food Programs
  2. Education - Vocational & Technical Schools
  3. -

Independent research has been conducted on this organization's theory of change or on the effectiveness of this organization's program(s)

No

Programs

Farmers Market Nutrition Coupon Redemption

Managing the reimbursement process for the Massachusetts Farmers Market Nutrition Program. Beneficiaries are WIC-eligible infants, young children, and parents, as well as elders. Market farmers also receive additional revenue from this program. 
Budget  20,000
Category  Food, Agriculture & Nutrition, General/Other
Population Served Elderly and/or Disabled Families
Program Short-Term Success  Increase local food access for young children and the elderly and increased farmer revenue. 
Program Long-Term Success  This program helps shift eating habits to more nutritious and healthy foods purchased locally. 
Program Success Monitored By  Program success is monitored by the amount of coupons redeemed versus issued by the state. 
Examples of Program Success  Customers have repeatedly told farmers that they rely on this program to help feed their families in addition to their limited SNAP benefits. 

Farmers Market SNAP Support Grant

Manage the Farmers Market SNAP Support Grant, a federal grant that is distributed to farmers' markets in Massachusetts to promote various SNAP related activities at markets, including new vendors who can take SNAP benefits, SNAP outreach events, producing and distributing flyers to market SNAP at farmers' markets, etc. This program is administered by MFM's Project Assistant under the guide of the Executive Director. 
Budget  $35,000.00
Category  Food, Agriculture & Nutrition, General/Other
Population Served General/Unspecified Families
Program Short-Term Success  By the end of the grant cycle, over $200,000 will be distributed to Massachusetts farmers' markets to increase SNAP recipient attendance at markets. 
Program Long-Term Success  Increase the amount of SNAP recipients purchasing food locally. 
Program Success Monitored By  --
Examples of Program Success  Distributed $2,000 to a market to hire a staff translator who would also manage the SNAP transactions for the market. If this market did not receive this grant they would not have been able to hire this person from the community. 

Healthy Incentives Program Support

MFM's HIP Coordinator provides support to farmers' markets, farmers and SNAP recipients across eastern Massachusetts. 
Budget  $40,000.00
Category  Food, Agriculture & Nutrition, General/Other
Population Served General/Unspecified Families
Program Short-Term Success  After 9 months of the program over $3.2 million HIP benefits have been earned, meaning over $3.2 million has been spent on fruits and vegetables by low income residents from local farmers. This is equivalent to about 1 extra serving of fruits and vegetables per day per person.
Program Long-Term Success  Increase purchasing power of low income residents and change eating habits in a meaningful way. Bring economic development to the food system in Massachusetts.
Program Success Monitored By  --
Examples of Program Success  Farmer goes through the process to become authorized to accept SNAP with the help of the HIP Coordinator. With the HIP Coordinator's advice and guidance, the process only takes two weeks, otherwise farmers have gotten confused and the process has taken twice as long. 

Insurance Program

Facilitating the purchase of liability insurance for Massachusetts farmers markets. This program benefits the many markets who would not otherwise be able to secure liability insurance at a reasonable price, and who in many cases could not operate without this insurance.
Budget  $40,000.00
Category  Food, Agriculture & Nutrition, General/Other
Population Served General/Unspecified Families
Program Short-Term Success  Increase the amount of markets that purchase insurance through MFM. 
Program Long-Term Success  Increasing the viability of farmers' markets in Massachusetts in the face of an uncertain regulatory system. 
Program Success Monitored By  --
Examples of Program Success  Several market managers are insured who otherwise would not be due to the cost to their small organization. 

Managed Markets

MFM directly manages the Copley Square farmers' market in Boston, the Central Square market in Cambridge, and the Davis Square market in Somerville. Beneficiaries are vendors and consumers at the MFM-managed markets in greater Boston, as well as nearby businesses who experience increased foot traffic on market days. MFM also processes SNAP/EBT payments for our vendors at no additional cost.
Budget  $100,000.00
Category  Food, Agriculture & Nutrition, General/Other
Population Served General/Unspecified Families
Program Short-Term Success  By the end of September over $100,000 in SNAP benefits had been spent on fruits and vegetables at MFM managed markets, which otherwise would not have been spent. 
Program Long-Term Success  These markets provide local healthy food to city residents, increase farm awareness and knowledge of local food systems. 
Program Success Monitored By  Annual surveys are used to determine how vendors perceive the markets, how they benefitted, and ways MFM can improve the markets to their benefit. 
Examples of Program Success  Customers tell market staff how much they appreciate the farmers' market, why it is important to them, and the farmers tell MFM ways to continue to improve the market. 

CEO/Executive Director/Board Comments

Challenges relate to the expansiveness of our connectivity, varied needs of our constituency, significant unmet needs around food access and literacy, and developing funding to work simultaneously at the programmatic, advocacy, and general support levels.

Opportunities relate to our ability to evaluate and choose focus areas that address unmet needs effectively and efficiently with private and governmental funding sources based on general societal recognition of the critical role food plays in economic, social, and physical health and wellbeing, race equity, and childhood educational success.

These are addressed through extensive collaboration, BOD and volunteer effort, social enterprise projects, grants, and charitable donations.

Management


CEO/Executive Director Mr. Jeffrey Cole
CEO Term Start Dec 1999
CEO Email jeff@massfarmersmarkets.org
CEO Experience

Jeff is formally trained as an economist. He has been Executive Director of Mass Farmers Markets (MFM) for 18 years. He is an expert on nonprofit governance, social enterprise development, insurance and risk management, and multi-group collaboration.   He is the 9th generation on the family farm and has 40 years of success in farming, selling at farmers markets, managing farmers markets, and working collaboratively on local food systems.  Jeff is the son of a retired BCBS CEO and keenly understands the relationship between diet, health, and health care and health insurance costs. 


He leads work and support programs for farmers market operation, sustainability, and connectivity to health and wellness activities and programs. Jeff is an expert on EBT, the Farmers Market Nutrition Program and other local healthy food incentive programs. Jeff is a member and Secretary of the MA Food Policy Council, and a member of the Farmers and Boards of Health working group, MA Food Policy Alliance, Planning Committee: Harvest New England conference, Member & Director: Worcester County Farm Bureau, New England Vegetable & Berry Growers Assn. and Member/Treasurer: Mass Agricultural Promotion Committee.

Co-CEO --
Co-CEO Term Start --
Co-CEO Email --
Co-CEO Experience --

Former CEOs and Terms

Name Start End
-- -- --

Senior Staff

Name Title Experience/Biography
-- -- --

Awards

Award Awarding Organization Year
-- -- --

Affiliations

Affiliation Year
-- --
Member of state association of nonprofits? Yes
Name of state association MA Nonprofit Network

External Assessments and Accreditations

External Assessment or Accreditation Year
-- --

Collaborations

Project Bread, Food for Free, Mass Dept of Agricultural Resources, Mass Department of Transitional Assistance,  MA Food Policy Council, Community Involved in Sustaining Agriculture, Steward Hospitals, City of Boston: Office of Food Access, Parks and Recreation, University of Massachusetts, MA Food Plan Alliance, Cambridge SNAP Match Coalition, City of  Somerville, City of Cambridge, MA Department of Public Health, Mass Public Health Association, Mass Health Officers Association, MA Association of Health Boards, Mass Farm Bureau, Mass Association of Agricultural Commissions, Third Sector New England-New Entry Sustainable Farming Project, Friends of Copley Sq., South Eastern MA Agricultural Partnership, Harvest New England, Central Mass Grown, Northeast Harvest, Berkshire Grown, Cape Cod Buy Local, Sustainable Cape, Berkshire Grown, Waltham Fields Community Farm, Cooperative Development Institute, USDA Food and Nutrition Service, USDA Agricultural Market Service, The Farmers Market Coalition, Wholesome Wave Foundation, Worcester County Food Bank, Food Bank of Western MA, Commonwealth Kitchens, Worcester Regional Environmental Council, Metropolitan Area Planning Council, MA Food System Collaborative, MA Agricultural Promotions Board, New England Vegetable & Berry Growers, and more. 

CEO/Executive Director/Board Comments

Challenges relate to the expansiveness of our connectivity, varied needs of our constituency, significant unmet needs around food access and literacy, and developing funding to work simultaneously at the programmatic, advocacy, and general support levels.

Opportunities relate to our ability to evaluate and choose focus areas that address unmet needs effectively and efficiently with private and governmental funding sources based on general societal recognition of the critical role food plays in economic, social, and physical health and wellbeing, race equity, and childhood educational success.

These are addressed through extensive collaboration, BOD and volunteer effort, social enterprise projects, grants, and charitable donations.

Foundation Comments

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Staff Information

Number of Full Time Staff 1
Number of Part Time Staff 14
Number of Volunteers 75
Number of Contract Staff 0
Staff Retention Rate % 100%

Staff Demographics

Ethnicity African American/Black: 0
Asian American/Pacific Islander: 1
Caucasian: 12
Hispanic/Latino: 1
Native American/American Indian: 0
Other: 0
Other (if specified): --
Gender Female: 9
Male: 5
Not Specified 0

Plans & Policies

Organization has Fundraising Plan? Under Development
Organization has Strategic Plan? Yes
Years Strategic Plan Considers 5
Management Succession Plan Under Development
Business Continuity of Operations Plan No
Organization Policies And Procedures No
Nondiscrimination Policy Yes
Whistle Blower Policy Yes
Document Destruction Policy No
Directors and Officers Insurance Policy --
State Charitable Solicitations Permit Yes
State Registration Exempt

Risk Management Provisions

Commercial General Liability and D and O and Umbrella or Excess and Automobile and Professional

Reporting and Evaluations

Management Reports to Board? Yes
CEO Formal Evaluation and Frequency Yes Annually
Senior Management Formal Evaluation and Frequency N/A Annually
Non Management Formal Evaluation and Frequency Yes Annually

Governance


Board Chair Mrs Marie Morisett
Board Chair Company Affiliation Santander Bank
Board Chair Term Jan 2016 -
Board Co-Chair --
Board Co-Chair Company Affiliation --
Board Co-Chair Term -

Board Members

Name Company Affiliations Status
Cindy Chabot Medford Farmers Market --
Kenny Delgizzi retired --
Judy Dore Newton Market Manager --
Ed Eglitis Fresh Food Sales & Marketing --
Sharon Ferraguto retired, Mystic Valley Elder Services --
Nina Fleishman Reed Brand Manager at Time Inc. --
Barbara Hamilton Hamilton Orchards --
Sami Harb Retired --
Eileen Ingham Entrepreneur --
Venette Jean Pierre Mortgage TaxComp Affiliated --
Malia Maier Boston Public Market --
Emma Mayville Board Fellow --
Brian Mcglame retired --
Marie Morisset Santander Bank --
Edith Murnane Food & Farm Productions --
Warren Perez-Leijssius Mapfre Insurance --
Allyson Reed The Wilder Companies --
David Webber Mass Dept. of Agricultural Resources --

Constituent Board Members

Name Company Affiliations Status
-- -- --

Youth Board Members

Name Company Affiliations Status
-- -- --

Advisory Board Members

Name Company Affiliations Status
-- -- --

Board Demographics

Ethnicity African American/Black: 1
Asian American/Pacific Islander: 0
Caucasian: 10
Hispanic/Latino: 0
Native American/American Indian: 0
Other: 0
Other (if specified): --
Gender Female: 12
Male: 6
Not Specified 0

Board Information

Board Term Lengths 2
Board Term Limits --
Board Meeting Attendance % --
Written Board Selection Criteria Under Development
Written Conflict Of Interest Policy Under Development
Percentage of Monetary Contributions 10%
Percentage of In-Kind Contributions --
Constituency Includes Client Representation Yes

Standing Committees

  • Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
  • Executive
  • Finance
  • Nominating
  • Patient Care

CEO/Executive Director/Board Comments

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Foundation Comments

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Financials


Revenue vs. Expense ($000s)

Expense Breakdown 2016 (%)

Expense Breakdown 2015 (%)

Expense Breakdown 2014 (%)

Fiscal Year Jan 01, 2018 to Dec 31, 2018
Projected Income $1,287,000.00
Projected Expense $1,287,000.00
Form 990s

2016 Form 990

2015 Form 990

2014 Form 990

2013 Form 990

2012 Form 990

2011 Form 990

2010 Form 990

2009 Form 990

2008 Form 990

Audit Documents

2016 Audited Financials

2015 Audited Financials

2014 Audited Financials

IRS Letter of Exemption

IRS Letter of Determination

Prior Three Years Total Revenue and Expense Totals

Fiscal Year 2016 2015 2014
Total Revenue $1,183,942 $1,083,190 $1,119,940
Total Expenses $1,143,370 $1,081,660 $1,124,546

Prior Three Years Revenue Sources

Fiscal Year 2016 2015 2014
Foundation and
Corporation Contributions
-- -- --
Government Contributions $0 $0 $0
    Federal -- -- --
    State -- -- --
    Local -- -- --
    Unspecified -- $0 $0
Individual Contributions $24,554 $40,874 $41,293
Indirect Public Support -- $0 $0
Earned Revenue $1,089,210 $1,021,160 $1,006,349
Investment Income, Net of Losses $266 $18 $23
Membership Dues $18,386 $18,255 $21,425
Special Events $39,702 $1,686 $50,850
Revenue In-Kind -- -- --
Other $11,824 $1,197 $0

Prior Three Years Expense Allocations

Fiscal Year 2016 2015 2014
Program Expense $1,002,044 $940,078 $978,954
Administration Expense $123,917 $90,251 $82,550
Fundraising Expense $17,409 $51,331 $63,042
Payments to Affiliates -- -- --
Total Revenue/Total Expenses 1.04 1.00 1.00
Program Expense/Total Expenses 88% 87% 87%
Fundraising Expense/Contributed Revenue 27% 121% 68%

Prior Three Years Assets and Liabilities

Fiscal Year 2016 2015 2014
Total Assets $143,807 $137,279 $112,813
Current Assets $141,372 $135,776 $110,316
Long-Term Liabilities $0 $0 $0
Current Liabilities $33,265 $67,309 $44,373
Total Net Assets $110,542 $69,970 $68,440

Prior Three Years Top Three Funding Sources

Fiscal Year 2016 2015 2014
1st (Source and Amount) -- --
-- --
-- --
2nd (Source and Amount) -- --
-- --
-- --
3rd (Source and Amount) -- --
-- --
-- --

Financial Planning

Endowment Value --
Spending Policy Income Only
Percentage(If selected) --
Credit Line Yes
Reserve Fund Yes
How many months does reserve cover? 4.00

Capital Campaign

Are you currently in a Capital Campaign? No
Capital Campaign Purpose --
Campaign Goal --
Capital Campaign Dates -
Capital Campaign Raised-to-Date Amount --
Capital Campaign Anticipated in Next 5 Years? No

Short Term Solvency

Fiscal Year 2016 2015 2014
Current Ratio: Current Assets/Current Liabilities 4.25 2.02 2.49

Long Term Solvency

Fiscal Year 2016 2015 2014
Long-term Liabilities/Total Assets 0% 0% 0%

CEO/Executive Director/Board Comments

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Foundation Comments

Financial summary data in the charts and graphs above are per the organization's IRS Form 990s. Contributions from foundations and corporations are listed under individuals when the breakout was not available.

Documents


Other Documents

No Other Documents currently available.

Impact

The Impact tab is a section on the Giving Common added in October 2013; as such the majority of nonprofits have not yet had the chance to complete this voluntary section. The purpose of the Impact section is to ask five deceptively simple questions that require reflection and promote communication about what really matters – results. The goal is to encourage strategic thinking about how a nonprofit will achieve its goals. The following Impact questions are being completed by nonprofits slowly, thoughtfully and at the right time for their respective organizations to ensure the most accurate information possible.


1. What is your organization aiming to accomplish?

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2. What are your strategies for making this happen?

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3. What are your organization’s capabilities for doing this?

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4. How will your organization know if you are making progress?

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5. What have and haven’t you accomplished so far?

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