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Organization DBA --
Former Names --
Organization received a competitive grant from the Boston Foundation in the past five years No

Summary

Mission StatementMORE »

The Massachusetts Horticultural Society (Mass Hort) is dedicated to encouraging the science and practice of horticulture and to developing the public's enjoyment, appreciation, and understanding of plants and the environment.

Mission Statement

The Massachusetts Horticultural Society (Mass Hort) is dedicated to encouraging the science and practice of horticulture and to developing the public's enjoyment, appreciation, and understanding of plants and the environment.

FinancialsMORE »

Fiscal Year Oct 01, 2015 to Sept 30, 2016
Projected Income $1,478,464.00
Projected Expense $1,404,922.00

ProgramsMORE »

  • Adult Education- lectures and workshops
  • Boston Flower and Garden Show
  • Plantmobile- school science outreach van
  • Seed to Table

Revenue vs. Expense ($000s)

Expense Breakdown 2015 (%)

Expense Breakdown 2014 (%)

Expense Breakdown 2013 (%)

For more details regarding the organization's financial information, select the financial tab and review available comments.


Overview

Mission Statement

The Massachusetts Horticultural Society (Mass Hort) is dedicated to encouraging the science and practice of horticulture and to developing the public's enjoyment, appreciation, and understanding of plants and the environment.

Background Statement

Founded in 1829 in Boston, Mass Hort is America’s oldest horticultural society. Located on 36 acres in the historic Elm Bank Reservation in Dover, The Gardens at Elm Bank provide a place where people can come together to learn about plants, gardens and connect with the natural world.

Mass Hort is an educational nonprofit with 4,500 members. Katherine K. Macdonald is Executive Director/President and leads a team of 12 employees and a large contingent of volunteers. The Board of Trustees includes 17 directors. R. Wayne Mezitt is Chairman of the Board. A Board of Overseers includes 20 people. Mass Hort is supported by donors, members, foundations, and our events business.

Mass Hort has a 99-year lease from the Department of Conservation and Recreation of the Commonwealth of MA. The property includes historic Olmsted Brother’s landscapes and twelve teaching gardens. It is listed on the National Register of Historic Places.

Education programs include lecture series, a daily children’s program in Weezie’s Children’s Garden, our traveling science van, the Plantmobile, which visits schools and outreach events. Our lending library has over 23,000 volumes, including rare books and prints. In 2015 our library partnered with the Digital Commonwealth to scan the image of over 1,000 botanical prints and put them in the public domain for people to enjoy.

Events help to connect Mass Hort with our many constituencies and include the Festival of Trees and Snow Village in November and December and the Gardener’s Fair in the spring.

Mass Hort ran the New England Spring Flower Show for 132 years. In 2010, the Paragon Group established the Boston Flower and Garden Show, where Mass Hort manages the floral design, amateur horticulture, photography, Ikebana, miniature gardens and structures classes. Approximately 60,000 people attend the show.

Mass Hort founded Mount Auburn Cemetery in 1831 and was involved in major gardens in the city over its 188-year history.

During World War II, the Society helped the Boston community by teaching people to plant vegetable gardens so they could provide nutritious meals for their families. Today, the local food movement brings the Society back to its roots, helping people learn how to cultivate vegetables and donating over 4,000 pounds of produce to food pantries.

The Gardens at Elm Bank opened as a garden tourism destination in 2015, with a new visitor center and daily programming in the gardens from May to October.

 

Impact Statement


Massachusetts Horticultural Society’s vision in our Strategic Plan guides our 2015 accomplishments as well as our 2016 goals. Our vision focuses on four strategic objectives: 1) To help the greater community better understand the natural world and appreciate stewardship of plants, gardens, and the environment; 2) To develop The Gardens at Elm Bank as a premier destination for garden tourism in New England; 3) To have Mass Hort be a primary resource for horticultural knowledge and best practices in the Northeast; and 4) To promote horticulture for the public good.


In 2015, Mass Hort’s accomplishments included: 1) Increased education programs serving over 1,019 adults through lectures and workshops, increased daily children’s programs reaching 801 children and 964 adults, over 34 visits to greater Boston area schools with our travelling science van, the Plantmobile, a Mass Hort hosted a school gardens conference, which served over 150 educators, volunteers, and administrators; 2) In management, we hired a Director of Horticulture, opened a new visitors center, welcoming over 20,000 visitors, and restored our children’s garden with a $50,000 grant; 3) We promoted horticulture at the flower show in Boston to 57,000 attendees and at New England Grows to the Green Industry; and 4) Mass Hort’s Seed to Table program promoted local foods, nutrition, cultivation and cooking from the garden, donating over 4,000 pounds of fresh produce to two food pantries.


Our goals for 2016 include: 1) increasing our educational programming to reach more children and adults; 2) increasing visitors to The Gardens at Elm Bank by improving the gardens and grounds; 3) investing an additional $45,000 grant to improve the children’s garden; and 4) engaging the public at the flower show and trade events in horticulture, and continuing our agricultural programming to leverage sustainable practices in the garden and connect families to the natural world.


 

 


Needs Statement

Massachusetts Horticultural Society is steward to 36 acres that include 16 acres of gardens under cultivation, seven buildings and three greenhouse structures. Our property is listed on the National Register of Historic Places. Our needs are in the areas of capital improvements and maintenance ($100,000), volunteer management ($45,000), technology including web site and software for fundraising management (estimate $50,000), and the marketing communications activities and personnel associated with growing our garden tourism business ($100,000) and signage ($30,000).  

 

CEO Statement

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Board Chair Statement

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Geographic Area Served

In a specific U.S. city, cities, state(s) and/or region.
GREATER BOSTON REGION, MA
City of Boston- Citywide (Indiv. neighborhoods also listed)
STATEWIDE
METROWEST REGION, MA
The Society serves the 351 communities of Massachusetts. We have a strong New England regional influence through our participation in the annual spring Flower Show. Our Honorary Medals, awarded annually, are nationally esteemed. The geographical focus of our educational programs is the Boston Metropolitan Statistical Area (MSA US Census) with specific programs like the Plantmobile, directed to help under-served populations in Lawrence, Lowell, Lynn, Framingham and Boston. Visitation to our gardens in MetroWest is primarily from the Boston MSA. Our website and horticultural help line have a state wide influence.

Organization Categories

  1. Environment - Botanical Gardens & Arboreta
  2. Education - Adult Education
  3. Food, Agriculture & Nutrition - Agricultural Programs

Independent research has been conducted on this organization's theory of change or on the effectiveness of this organization's program(s)

No

Programs

Adult Education- lectures and workshops

In addition to our successful Thursday Night at the Hort lecture series, in FY15 we introduced Saturday morning, hands-on programs in the gardens. Dozens of members and non-members would attend these workshops to learn thematic gardening skills from professional and certified gardeners. In FY16, we added a Tuesday afternoon lecture series that has found incredible success, drawing in a new audience. We have also increased the number of serial classes, which allow attendees to delve deeply into a topic or skill such as floral arrangement or landscape design over the course of several weeks. These courses give our patrons a richer introduction to the horticulture.

Budget  $45,000.00
Category  Education, General/Other Adult Education
Population Served Adults Families
Program Short-Term Success   

FY14: 36 events, 893 attendees, revenue: $26,205.60

FY15: 37 events, 1019 attendees, revenue: $35,199.50

FY16 YTD: 29 events, 594 attendees, revenue: $19081.00 (and 13 more programs booked)

Program Long-Term Success  Help develop people appreciation and understanding of horticulture, plants, gardens, and the environment.
Program Success Monitored By 

Attendees.

Revenues.

Offerings relevance
 
Survey of members 
Examples of Program Success   

FY14: 36 events, 893 attendees, revenue: $26,205.60

FY15: 37 events, 1019 attendees, revenue: $35,199.50

FY16 YTD: 29 events, 594 attendees, revenue: $19081.00 (and 13 more programs booked)


Boston Flower and Garden Show

The Boston Flower and Garden Show is the largest outreach event that Mass Hort is involved with, reaching approximately 60,000 people. Massachusetts Horticultural Society manages the Amateur Competition at the Boston Flower & Garden Show which is owned by the Paragon Group. The Amateur Competition includes: floral design, Amateur Horticulture, Miniature Gardens, Photography, and Ikebana.

Additionally, Mass Hort has a landscape exhibit at the show and  Educational Programming.

Budget  $100,000.00
Category  Environment, General/Other Environmental & Sustainable Design
Population Served Adults Children Only (5 - 14 years) Families
Program Short-Term Success  Visitors to the Boston Flower and Garden Show come visit the Gardens at Elm Bank, take educational courses, and become members.
Program Long-Term Success  The long term success of this outreach program is to get families excited about and involved in horticulture including plants, gardens, and the natural world.
Program Success Monitored By 

Number of memberships sold at the show.

Number of free entry cards that come with visitors to The Gardens at Elm Bank

Number of Mass Hort members that attend the show.
 
Number of show attendees reported by the Paragon Group's ticket booth. 
Examples of Program Success 

Over 75% of our members attend the show.

Over 50% of our members, when surveyed, say their Flower Show tickets are an important benefit.
 


Plantmobile- school science outreach van

 

The Plantmobile, in its 25th year, provides engaging programs delivered all over Massachusetts. Programs are delivered in schools, to youth groups, and at community events. The topics introduced to youth are routinely updated to reflect the current trends and interests within the Environmental Education and Plant Science fields. Additionally, school programs are revised to meet changing curriculum standards. Due to the dynamism of the Plantmobile program and educators, this legacy programs has remained relevant throughout the decades.

This traveling plant science van provides hands on experiential, educational programs for students in grades K-8. In 2015 the program traveled to 38 school and outreach event, serving 4,400 students. Programs are designed to provide students with a rewarding horticultural experience. Programs on a variety of topics and activities coincide with elementary school plant science curriculum and with Massachusetts Science and Technology/Engineering Frameworks.

Budget  $45,000.00
Category  Education, General/Other Educational Delivery
Population Served Children Only (5 - 14 years) Families
Program Short-Term Success   In 2015 the Plantmobile visited 38 schools and outreach event, serving 4,400 children.

Schools are doing follow up work in the classroom and field trips to Elm Bank.

FY14: 2 trips, 159 kids

FY15: 5 trips, 99 kids

FY16 bookings to date: 9 trips, 796 kids

The Education Coordinator routinely gets emails and letters from children and teachers on how the program impacted them.

Program Long-Term Success 

The Plantmobile program is designed to excite children’s curiosity about the world around them and specifically to the role plants play in the ecosystem. It is our hope that students will become enthusiastic about science and contemplate further study through the school classroom and beyond.

2014 Numbers: 20 Programs (serving 1,894 people) Revenue: $4184.60

2015 Numbers: 38 Programs (serving 3,274 people) Revenue:  $10,190.00

2016 Bookings to Date: 48 Programs (serving 3667 people) Revenue: $12,266.55

 


Program Success Monitored By 

The number of visits;  follow up emails and letters from schools, teachers, and students and other organizations that are hosting the Plantmobile.
 

Examples of Program Success  The Plantmobile is in its 25th year of serving students from Greater Boston. Each year it travel to additional schools.

Seed to Table

The Seed to Table Program helps people join the local food movement by educating them about cultivating, preparing and preserving food from the garden, and sustainable agriculture.

Our partnership with the Jean Mayer USDA Human Nutrition Research Center on Aging includes installing a community garden in downtown Boston where all of the produce is donated to the St. Francis House and a The Talk and Taste lecture series that pairs an HNRCA scientist, Mass Hort horticulturist and local chef to educate on plant and nutrition science and cooking.

The Seed to Table program works to address issues of food access in our community and provides a model for other communities to do the same. From our Seed to Table vegetable garden, we send semiweekly donations of fresh organic produce to the Wellesley Food Pantry and Natick Service Council food distribution center, totaling 4,000 pounds of produce per year.

 
Budget  $35,000.00
Category  Food, Agriculture & Nutrition, General/Other Agricultural Production
Population Served Adults Children and Youth (0 - 19 years) Families
Program Short-Term Success 

8 Seed to Table workshops/lectures at Mass Hort; 4 Lectures in Boston in collaboration with Boston Adult Ed and Tufts; Delivery of 4,000 pounds of produce to 2 food pantries 

Program Long-Term Success   

The goal of the Seed to Table Garden is to help people focus on where their foods come from and eating nutritious, organic foods, and help people realize the food deficits for people of lesser means.

Program Success Monitored By 

Number of volunteers working in the garden

Pounds of produce delivered weekly/annually to food pantries

Number of attendees at lectures and workshops on vegetable gardening and cooking 
Examples of Program Success 

Partnerships with 2 food pantries, delivery of 4,000 pounds of produce; conference on school vegetable gardens with 150 attendees; addition of vegetable planting in children's garden
 


CEO/Executive Director/Board Comments

Program success is based on program design and the educational staff delivering the programs. Our Educational Coordinator, Katie Folts, has done a terrific job growing the programs. Our revenues in FY15 for education were up 84% over the previous year. The increase of programs and attendance also requires additional expenditure in marketing, materials, and curriculum research. These are expenses that we want to support so that we may grow.

Management


CEO/Executive Director Mrs. Katherine K. Macdonald
CEO Term Start Jan 2011
CEO Email [email protected]
CEO Experience Katherine K. Macdonald, President and Executive Director, joined Massachusetts Horticultural Society in January 2011. Kathy has a Masters in Business Administration from the Olin Graduate School of  Business at Babson College. Her business career spans more than twenty-five years, and includes entrepreneurship (her own marketing consulting business), two new technology ventures, Xerox Corporation, management positions in the hospitality industry, and nonprofits. Kathy was Vice President of Marketing and Sales for Thompson Island Outward Bound, an educational nonprofit. Long active in civic affairs in her hometown of Wellesley, Kathy has been an elected Town Meeting member for 25 years. She has served on multiple committees, including the Advisory Committee (vice chair of the Town’s finance committee), the Wellesley Housing Development Corporation, and the Community Preservation Committee.  Kathy is a lifelong gardener and an avid cyclist. Kathy participates in the Pan Massachusetts Challenge, raising donations and awareness for cancer and the Dana Farber Institute.
Co-CEO --
Co-CEO Term Start --
Co-CEO Email --
Co-CEO Experience --

Former CEOs and Terms

Name Start End
-- -- --

Senior Staff

Name Title Experience/Biography
Clark Bryan Director of Operations --
David Fiske Gardens Curator --
John Forti Director of Horticulture and Education --
Elaine Lawrence Director of Development --
Suzanne Leon Controller --

Awards

Award Awarding Organization Year
-- -- --

Affiliations

Affiliation Year
-- --
Member of state association of nonprofits? Yes
Name of state association Massachusetts Nonprofit Network

External Assessments and Accreditations

External Assessment or Accreditation Year
-- --

Collaborations

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CEO/Executive Director/Board Comments

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Foundation Comments

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Staff Information

Number of Full Time Staff 8
Number of Part Time Staff 4
Number of Volunteers 500
Number of Contract Staff 0
Staff Retention Rate % --

Staff Demographics

Ethnicity African American/Black: 0
Asian American/Pacific Islander: 0
Caucasian: 12
Hispanic/Latino: 0
Native American/American Indian: 0
Other: 0
Other (if specified): --
Gender Female: 7
Male: 5
Not Specified 0

Plans & Policies

Organization has Fundraising Plan? Under Development
Organization has Strategic Plan? Yes
Years Strategic Plan Considers 10
Management Succession Plan Under Development
Business Continuity of Operations Plan --
Organization Policies And Procedures Yes
Nondiscrimination Policy Yes
Whistle Blower Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy Yes
State Charitable Solicitations Permit Exempt
State Registration --

Risk Management Provisions

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Reporting and Evaluations

Management Reports to Board? Yes
CEO Formal Evaluation and Frequency Yes Annually
Senior Management Formal Evaluation and Frequency Yes Annually
Non Management Formal Evaluation and Frequency Yes Annually

Governance


Board Chair Mr R. Wayne Mezitt
Board Chair Company Affiliation Weston Nurseries
Board Chair Term Oct 2014 - Sept 2017
Board Co-Chair --
Board Co-Chair Company Affiliation --
Board Co-Chair Term -

Board Members

Name Company Affiliations Status
Lisa Abeles Self employed-architect Voting
Mark Ahronian Landscape Business Owner Voting
Gretel Anspach retired engineer Voting
Amanda Clark Peabody Essex Museum Voting
Daniel Daly Daniel Roberts, Inc. Voting
David Epstein Self emlpoyed- weather, horticulture Voting
Helen Glotzer Allandale Farm Manager Voting
Keith Greenfield Dover Group Voting
Lisa Haddad Goodwin Proctor, LLC Voting
Alicia Hesse-Cleary Arts2U Voting
Katherine K. Macdonald Massachusetts Horticultural Society Exofficio
R. Wayne Mezitt Weston Nurseries Voting
Caroline Nijenberg retired Voting
Julia O'Brien Retired Voting
Holly Perry Retired, volunteer Voting
Robert Smith Tofias Voting

Constituent Board Members

Name Company Affiliations Status
-- -- --

Youth Board Members

Name Company Affiliations Status
-- -- --

Advisory Board Members

Name Company Affiliations Status
-- -- --

Board Demographics

Ethnicity African American/Black: 0
Asian American/Pacific Islander: 0
Caucasian: 16
Hispanic/Latino: 0
Native American/American Indian: 0
Other: 0
Other (if specified): 0
Gender Female: 10
Male: 6
Not Specified 0

Board Information

Board Term Lengths 3
Board Term Limits 3
Board Meeting Attendance % 85%
Written Board Selection Criteria Under Development
Written Conflict Of Interest Policy Yes
Percentage of Monetary Contributions 100%
Percentage of In-Kind Contributions 90%
Constituency Includes Client Representation Yes

Standing Committees

  • Audit, Compliance and Controls
  • Building
  • Campus Planning and Development
  • Compensation
  • Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
  • Finance
  • Nominating

CEO/Executive Director/Board Comments

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Foundation Comments

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Financials


Revenue vs. Expense ($000s)

Expense Breakdown 2015 (%)

Expense Breakdown 2014 (%)

Expense Breakdown 2013 (%)

Fiscal Year Oct 01, 2015 to Sept 30, 2016
Projected Income $1,478,464.00
Projected Expense $1,404,922.00
Form 990s

2015 FY15 990

2014 FY14 990

2013 FY13 990

Audit Documents

2015 FY15 Audited Financial Statements

2014 FY14 Audited Financial Statements

2013 FY13 Audited Financial Statements

IRS Letter of Exemption

IRS Letter of Determination

Prior Three Years Total Revenue and Expense Totals

Fiscal Year 2015 2014 2013
Total Revenue $1,736,938 $1,339,202 $1,580,426
Total Expenses $1,640,719 $1,580,807 $1,619,323

Prior Three Years Revenue Sources

Fiscal Year 2015 2014 2013
Foundation and
Corporation Contributions
-- -- --
Government Contributions $0 $0 $0
    Federal -- -- --
    State -- -- --
    Local -- -- --
    Unspecified -- $0 $0
Individual Contributions $611,729 $265,137 $437,042
Indirect Public Support -- $0 $0
Earned Revenue $932,591 $924,187 $959,694
Investment Income, Net of Losses $115,545 $80,509 $84,065
Membership Dues -- $0 $0
Special Events $70,581 $44,611 $66,341
Revenue In-Kind -- -- --
Other $6,492 $24,758 $33,284

Prior Three Years Expense Allocations

Fiscal Year 2015 2014 2013
Program Expense $1,312,327 $1,363,307 $1,314,049
Administration Expense $224,497 $138,526 $178,510
Fundraising Expense $103,895 $78,974 $126,764
Payments to Affiliates -- -- --
Total Revenue/Total Expenses 1.06 0.85 0.98
Program Expense/Total Expenses 80% 86% 81%
Fundraising Expense/Contributed Revenue 15% 25% 25%

Prior Three Years Assets and Liabilities

Fiscal Year 2015 2014 2013
Total Assets $5,371,729 $5,327,193 $5,564,555
Current Assets $688,640 $1,162,419 $1,216,170
Long-Term Liabilities $0 $0 $0
Current Liabilities $411,840 $358,087 $442,199
Total Net Assets $4,959,889 $4,969,106 $5,122,356

Prior Three Years Top Three Funding Sources

Fiscal Year 2015 2014 2013
1st (Source and Amount) -- --
-- --
-- --
2nd (Source and Amount) -- --
-- --
-- --
3rd (Source and Amount) -- --
-- --
-- --

Financial Planning

Endowment Value $1,168,555.00
Spending Policy Percentage
Percentage(If selected) 3.5%
Credit Line Yes
Reserve Fund No
How many months does reserve cover? --

Capital Campaign

Are you currently in a Capital Campaign? No
Capital Campaign Purpose --
Campaign Goal --
Capital Campaign Dates -
Capital Campaign Raised-to-Date Amount --
Capital Campaign Anticipated in Next 5 Years? Yes

Short Term Solvency

Fiscal Year 2015 2014 2013
Current Ratio: Current Assets/Current Liabilities 1.67 3.25 2.75

Long Term Solvency

Fiscal Year 2015 2014 2013
Long-term Liabilities/Total Assets 0% 0% 0%

CEO/Executive Director/Board Comments

Mass Hort has been working to improve its business. With a new board with representation in relevant business backgrounds: CPA, Business Owners, Human Resources, Legal, and horticulture, the Trustees are very focused on the financials for the organization.We have a very active finance and investment committee. Revenues are generated from membership and our events business, as well as donors and foundations. Our fiscal management is conservative in our growth and budgets are very tight for expenses. Our challenge is to move from a non profit known for and supported by a flower show that we no longer own to one that is supported by our property in Dover, The Gardens at Elm Bank and our educational activities.

Foundation Comments

Financial summary data in charts and graphs are per the organization's IRS Form 990s. Contributions from foundations and corporations are listed under individuals when the breakout was not available.

Documents


Other Documents

No Other Documents currently available.

Impact

The Impact tab is a section on the Giving Common added in October 2013; as such the majority of nonprofits have not yet had the chance to complete this voluntary section. The purpose of the Impact section is to ask five deceptively simple questions that require reflection and promote communication about what really matters – results. The goal is to encourage strategic thinking about how a nonprofit will achieve its goals. The following Impact questions are being completed by nonprofits slowly, thoughtfully and at the right time for their respective organizations to ensure the most accurate information possible.


1. What is your organization aiming to accomplish?

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2. What are your strategies for making this happen?

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3. What are your organization’s capabilities for doing this?

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4. How will your organization know if you are making progress?

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5. What have and haven’t you accomplished so far?

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