9 Glendale Road, PO Box 308 Stockbridge, MA 01262 |
[P] (413) 298-4100 x 235 [F] (413) 298-4142 |
www.nrm.org [email protected] Laurie Norton Moffatt |
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INCORPORATED: 1967
Printable Profile (Summary / Full) EIN 04-2450813 |
![]() LAST UPDATED: 10/23/2017 |
Organization DBA |
Norman Rockwell Museum |
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Former Names |
The Norman Rockwell Museum (2010) |
Organization received a competitive grant from the Boston Foundation in the past five years | No |
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Mission StatementMORE »
Norman Rockwell Museum presents, preserves and studies the art of illustration and is a world resource for reflection, involvement and discovery inspired by Norman Rockwell and the power of visual images to shape and reflect society. The Museum advances social good through the civic values of learning, respect and inclusion and is committed to upholding the rights and dignity of all people through the universal messages of humanity and kindness portrayed by Norman Rockwell. |
Mission Statement
Norman Rockwell Museum presents, preserves and studies the art of illustration and is a world resource for reflection, involvement and discovery inspired by Norman Rockwell and the power of visual images to shape and reflect society. The Museum advances social good through the civic values of learning, respect and inclusion and is committed to upholding the rights and dignity of all people through the universal messages of humanity and kindness portrayed by Norman Rockwell. |
Fiscal Year | July 01, 2017 to June 30, 2018 |
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Projected Income | $6,024,805.00 |
Projected Expense | $5,315,786.00 |
For more details regarding the organization's financial information, select the financial tab and review available comments.
Norman Rockwell Museum presents, preserves and studies the art of illustration and is a world resource for reflection, involvement and discovery inspired by Norman Rockwell and the power of visual images to shape and reflect society.
The Museum advances social good through the civic values of learning, respect and inclusion and is committed to upholding the rights and dignity of all people through the universal messages of humanity and kindness portrayed by Norman Rockwell.
For 49 years, Norman Rockwell Museum has explored the impact of illustrated images and their role in shaping and reflecting American culture and society. Dedicated to education and art appreciation through the art of Rockwell and other notable American illustrators, we steward, present, and interpret the largest collection related to Norman Rockwell - 790 artworks and the Norman Rockwell Archive, and a growing collection representing dozens of other illustration artists, including Howard Pyle, N.C. Wyeth, J.C. Leyendecker, Maxfield Parrish, Charles Dana Gibson, James Montgomery Flagg, Al Parker, Joe De Mers, William Steig, Ruth Sanderson, and many more.
In 2009, we launched the Rockwell Center for American Visual Studies, the nation’s first research institute devoted to illustration, to establish a cultural context for the impact of published art on our society. Today, the Center is a primary resource for scholars and students, bringing needed attention to this understudied field through its new Society of Fellows program, a growing partnership with institutions and universities across the nation, a popular lecture series, new scholarship, and a Fellowship awards program for graduate students and scholars in the field. The Center also drives the Museum's growing Illustration Collection.
Norman Rockwell Museum believes in the power of visual images to change lives. The preeminent museum of American illustration art, we hold and interpret the world's largest Norman Rockwell collection and a significant collection of other illustration masters. Since 1969, our exhibitions and scholarship have repositioned Norman Rockwell within the 20th Century American art canon. Milestones: accreditation with American Alliance of Museums and receipt of the National Humanities Medal, the nation's highest award in the humanities. Our Rockwell Center for American Visual Studies has partnered with dozens of universities, institutions, and collectors focused on American illustration and has awarded 15 Fellowships to scholars in the field, bringing needed attention to this underrepresented area of visual studies. We web-published our digital collections, making them freely accessible, and collaborated with the Roosevelt Institute and U.S. State Department, bringing Rockwell to the world.
Top goals: Engage more diverse audiences worldwide through greater access to our collections/scholarship and new interactives and apps for today's digital learners; secure the Museum as The Center of American Illustration; and build a permanent endowment.
The Museum holds, cares for and interprets the world's largest most significant holdings related to Norman Rockwell and a growing American illustration collection. These underpin a vibrant year-round exhibition and education program, the Rockwell Center for American Visual Studies (est. 2009), and many classes, lectures, and public programs.
Internationally
STATEWIDE
NATIONAL
Under Development
The Museum offers education programming through two Divisions and across many platforms for adults, children, schools, and teachers. On-site programs include lectures, seminars, studio art
classes for older children and adults, and art classes for toddlers/younger children;
school-vacation week workshops; family events and festivals in warmer months; performances; Four Freedoms Forums; living history presentations and
guided walks; all-day or half-day training programs for educators;
periodic career days for art students; an immersive gallery-based program for visiting school groups and outreach presentations into regional schools. On site, our educators present guided gallery tours and classroom work in visual and
language arts, social studies, and history using storytelling, writing, and
discussions that help prepare young people for life, work, and citizenship. Curricula
and other learning tools are free online. New digital interactives engage youth in the galleries and online. |
|
Budget | $458,200.00 |
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Category | Arts, Culture & Humanities, General/Other General Arts Education |
Population Served | Adults Children and Youth (0 - 19 years) College Aged (18-26 years) |
Program Short-Term Success | The Museum will continue to impact the surrounding region as we build our education programs for children and life-long learners – supporting area schools, families, permanent and part-time residents, and the larger community. Participation is growing already for school vacation workshops, the lecture series, and other newer programs.
We are developing a more learner-centric approach to guided tours and classes for visiting K-12 school groups, enhancing our online national curricula and learning tools (all freely accessible), and expanding our popular lecture program – bringing in a variety noted scholars from other institutions. These efforts will positively impact the local community and further enrich quality of life. More education tools and interactive programs are offered online, and new applications are now in development for mobile devices, which will expand our community, reaching a broader, younger, more diverse audience nationally and internationally. |
Program Long-Term Success | The Museum is an active community citizen, working with schools and playing a leading role in initiatives to improve the educational and jobs skills level of permanent residents and enrich the lives of all residents. Our school-vacation week workshops grow each year, benefiting local families, and our school-based program has served 93,000 students to date, with fees waived for Title I schools. Given that area residents have lower education levels than those of other MA counties and that many distressed public schools have cut art/music, this program positively impacts students and their communities. It will continue to do so as we develop more immersive experiences on-site and online.
Family festivals and other free outdoor events serve area residents and draw new diverse audiences. And a growing array of adult studio classes, lectures related to the art on view, and programs like the Four Freedoms Forums continue to flourish, adding greatly to the area’s quality of life. |
Program Success Monitored By | The Museum
monitors participation at all our events as the primary barometer of success
for a given program, taking extreme weather into consideration during the
winter months. Additionally, surveys are distributed and collected by staff at
many events, especially if they are new programs. Website visitation also is tracked every
month as we add components, such as the interactive time-line, and soon, other
interactive tools. |
Examples of Program Success | Participation continues to grow for many of the Museum’s on-site programs, such as the hugely popular school vacation-week workshops for younger students offered during the 3 school vacation weeks (December, February, and April), the Rockwell Center lecture series with noted scholars in the field of illustration (averaging between 50 to 150 attendees), and the Four Freedoms Forums, which are being referenced as a model for the nation. |
The Museum presents national exhibitions year-round, pulling from our own sizeable collections representing Norman Rockwell and other notable American illustrators, and borrowing from other collections and institutions. More than 450 individual artists - including Rockwell - have been featured to date. Our exhibitions reach 200,000 people across America and in Stockbridge every year. For example, in 2012, we traveled 16 exhibitions to 19 separate venues. Each exhibition includes a catalogue, a gallery guide (including digital gallery tour accessible from smart phones), and often digital interactives; many larger exhibitions include teacher and student study-guides and other resources, lectures, and special programs tailored to that exhibition. |
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Budget | $650,000.00 |
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Category | Arts, Culture & Humanities, General/Other Visual Arts Exhibitions |
Population Served | US& International Families |
Program Short-Term Success | Growing our national exhibition program - featuring both Rockwell and other American artists - enlightens, informs, and delights new audiences of all ages while it brings important export dollars back to Massachusetts. Typically, our traveling exhibitions result in unprecedented attendance and revenues for the host museum - wherever they go. This indicates that people everywhere want to see new exhibitions of American illustration art if these programs are fresh, compelling, and resonate with their audiences. |
Program Long-Term Success | The Museum's national exhibition program continues to reach broader, more diverse audiences each year. Recognizing Norman Rockwell's universal appeal to people of all ages and cultures, we are commited to bringing his art and personal legacy to the people. As the premier museum of American illustration, we also are commited to bringing attention and resources to the art of illustration - organizing and presenting more exhibitions featuring other notable American visual commentors. In recent years, we have traveled more exhibitions than ever before, many to smaller cities and towns. In the next three years, we will develop a major touring exhibition featuring Norman Rockwell's most iconic works, opening in major cities across America and overseas. We continue to expand our reach and programming in other areas: creating new interactives in the galleries and online, sponsoring more scholarship, and catalyzing greater appreciation and understanding of this important American art form. |
Program Success Monitored By | Every traveling exhibition venue is carefully vetted by us. In addition to a contractual loan agreement, they must meet many standards and requirements, including distributing and collecting visitor surveys, and filing a final report that provides statistical and anecdotal data. |
Examples of Program Success | In 1999, this Museum traveled a major new exhibition called Norman Rockwell: Pictures for the American People to seven venues in major American cities. We hired a consultant, Aflect Corp., to monitor the response at each venue and report on audience attendance and commentary. The exhibition results shows that Rockwell was still relevant and that his work continued to resonate with people of all ages/backgrounds. More than 7 million people were drawn to the exhibition, and responses/anecdotes were so favorable, that the Museum made a strategic decision to commit resources over the long term to future traveling exhibitions that featured Norman Rockwell and other notable American illustrators. |
ProjectNORMAN was launched in 2002 with seed grants from federal/foundation funders, and continues today with broad public/private support. A major strategic initiative and commitment, it entails preservation, conservation and housing of our collections (thousands of artworks and 200,000 archival items); cataloguing, and describing collections; digitizing images/information, and uploading digital assets to our database and website. ProjectNORMAN has helped re-introduce Norman Rockwell and his visual legacy to new audiences as it continues to bring new material to light, enhancing exhibitions and catalyzing new scholarship. It has enabled us build capacity - train staffs in best practices, hire an Archivist, acquire equipment/storage furniture, conduct conservation surveys, and send out artwork for conservation. We are processing our entire Archive to current standards, uploading digital assets to a database; more than 30,000 images and finding aids are accessible on our website. |
|
Budget | 450,000 |
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Category | Arts, Culture & Humanities, General/Other Museum Collections Conservation |
Population Served | US& International Adults College Aged (18-26 years) |
Program Short-Term Success | Over the past decade, ProjectNORMAN has revealed many collections that were once hidden, enabling easier access for curators and visiting researchers. Today, more than 30,000 items are online, including Norman Rockwell’s entire oeuvre; artworks by other illustrators; and portions of our Rockwell Archive – photo references, letters, and studio objects – many of which are in the public light for the first time. This has catalyzed new scholarship from NRM and others, including Bridget Cooks, Professor of Art History/UC Santa Cruz, writing a book about artwork from the civil rights era; Deborah Solomon, art critic/journalist with the NY Times, for a forthcoming biography on Rockwell; author/curator Ron Schick for his acclaimed book and traveling exhibition, Norman Rockwell: Behind the Camera; and Virginia Mecklenburg, Senior Curator at the Smithsonian American Art Museum, for her 2010 exhibition, Telling Stories: Norman Rockwell from the Collections of George Lucas and Steven Spielberg. |
Program Long-Term Success | Illustration art has commanded
the power of mass communication in America for more than 150 years.
Through the decades, it has reflected and shaped our world. Only in recent
years have academic institutions and museums begun to consider its influence
and significance as a popular, pervasive presence in America's periodicals, books,
newspapers, advertisements, and today in electronic media, animation, and
gaming. This recognition is due in part to |
Program Success Monitored By | Scholarship about Norman Rockwell has increased since the Museum launched ProjectNORMAN and revealed hidden collections. Dr. Mecklenburg wrote that our Rockwell collections are “crucial … to assessing the role of… the most influential creator of visual imagery of Rockwell’s generation . …[and] to understanding the way visual imagery reflected and fueled ideas about American identity…” Ron Schick wrote that “This important and ambitious collections-care effort must continue. It will take time and resources to complete. But I believe the initiative will prove invaluable to visiting scholars and researchers such as myself and it will foster new scholarship on Rockwell and American illustration art, building a context for academic work in the field of art history.” Inquiries to the Archives also have increased since the Museum announced the completion of major preservation/digitization projects, and especially since a major part of the collection was published online in 2011. |
Examples of Program Success | ProjectNORMAN has enabled us to interpret more thoroughly the life and work of Norman Rockwell (and several other historical and contemporary illustrators) in our exhibitions, lectures, and scholarship. Gaining intellectual control of these collections underpinned the launch the Rockwell Center for American Visual Studies. Progress with processing/digitizing has enabled other curators and scholars to conduct their work, as noted above. Virginia Mecklenburg found the collections invaluable to her 2010 exhibition on the collections of Spielberg and Lucas, noting "The materials in your collection – from video
recordings to audiotapes to newspaper clippings to photographs and so much more
– cannot be found elsewhere….”
Ron Schick stated publically that he could not have authored his book in 2009 without ProjectNORMAN.
A current exhibition representing Alex Ross, organized and presented by The Andy Warhol Museum, was enriched by materials in our processed Rockwell collections. |
The Rockwell Center is the only research institute devoted to the study and documentation of American illustration – an influential aspect of our visual culture that is only now being fully explored. The Center’s goal is to establish a context for the serious consideration of the role of American illustration in reflecting and shaping our world. Objectives are to foster new scholarship through collaboration among American museums, libraries, universities, and collectors with significant illustration collections; develop new generations of scholars, curators, and educators engaged in the study of American illustration; preserve the artistic contributions of our leading illustrators; build a comprehensive collection of original art and archival materials reflecting the contributions and accomplishments of noted American illustrators. Key initiatives include lectures, special exhibitions, and new scholarship, a web-based Illustration Network and the annual Rockwell Scholars fellowships. |
|
Budget | 100,000 |
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Category | Arts, Culture & Humanities, General/Other Humanities Programs |
Population Served | Adults College Aged (18-26 years) US |
Program Short-Term Success | The
Rockwell Center has advanced its objectives
significantly over the past four years. Its Partnership Network has grown from four
to 19 institutions; its website receives 2,500 visitors a week from around the
world, nearly double 2011’s visitation; the web campus publishes information and
visual studies essays written by
scholars in the field; and the Rockwell Scholar’s Program has awarded six research
fellowships to date – with plans to expand. Our American illustration collection
has grown to 2,500 artworks and 60 feet of archives; an extensive selection of
art and archival materials are now accessible online; many scholars have
presented lectures – as this program continues to grow; and the Center is presenting
more illustration-based exhibitions that open at NRM and subsequently travel nationwide. We worked with Maryland Institute College of
Art’s new MFA in Illustration Practice
program to develop a Critical Seminar for
graduate illustration students,
which continues to grow. |
Program Long-Term Success | NRM launched the Rockwell Center in 2009 to bring more national attention and resources to the art of illustration. Already, we are inspiring new dialogue and scholarship in American illustration, collaborating with museums, libraries, archives, and universities with significant illustration collections; developing a new generation of scholars, professors, and curators in this field through greater dialogue on our website and through the new Rockwell Scholars fellowships; integrating illustration into art history and visual studies at universities and museums; and spurring preservation and collection of noteworthy illustration art to save works in peril of being lost. The Center is making an impact nationally, and will continue to do so. |
Program Success Monitored By | Success is measured by the increase in inquiries and dialogue between Center curators and students, professors, and other professionals, mostly by email and phone, usually following a web article, lecture, exhibition, or other event. Success also is measured by the growing interest in joining the web Illustration Partners Network; in the huge increase in gifts of original illustration art and archives to the American Illustration Collection -- which doubled last year and will double again this year; and in the number of applicants from across the nation who are applying to the Rockwell Scholars Program for graduate and post-graduate fellowships. |
Examples of Program Success | Examples of Program success include (1) the Center's website, which now receives 2,500 visitors a week; (2) the expansion of the online Illustration Partner's Network, now at 19 members; (3) increased inquiries from students and scholars each year; (4) increased number of applications -- and fellowship awards -- through the Rockwell Scholars Program (funded in part by the Lehman Foundation); (4) doubling our American Illustration Art Collection in just 3 years; (5) presenting more illustration exhibitions and related programs; (6) presenting more scholarship in the form of published essays and public lectures than ever; and (7) building new constituencies and audiences. |
Challenges and opportunities: Norman Rockwell Museum is stronger than ever today, having emerged from the economic recession of 2008-2009 on firm footing with a new strategic and financial plan and a comprehensive Master Plan. The Museum successfully retired all our debt, invested heavily in infrastructure campus-wide, published our vast digital assets online; expanded and diversified our national Board of Trustees and Board committees, and launched several bold initiatives: (1) the Rockwell Center for American Visual Studies, which has brought new audiences, partners, scholarship, and recognition to the Museum as well as community and cohesion in the field of illustration.
(2) the Division of Digital Learning & Engagement, whose Director has refreshed and coalesced all digital assets under one brand, created many new digital offerings for visitors in the galleries and online, and continues to expand our offerings, to include virtual reality experiences, games, and mobile apps.
We continued to promote and expand an ambitious traveling exhibition program, which reaches 200,000+ visitors across the continent every year, and we nearly doubled the size of our American Illustration Art Collection with acquisition of the Famous Artist School collection, while also adding art and archives to our Norman Rockwell Collection.
However, to achieve our strategic goals and objectives for the next decade--especially to reach new generations--the Museum needs to grow investments in technology and capacity. Thus, we are setting ambitious institution-wide goals to increase financial resources and build our small Endowment. This will enable us to achieve strategic objectives of engaging a diverse worldwide audience through greater access to our collections and programs; firmly establishing the Museum as the Center of American Illustration Art; and nurturing an internal culture of innovation.
These goals will carry us well into the 21st Century as we build resources and capacity needed to present programs that connect to new and diverse communities across the globe.
|
CEO/Executive Director | Ms. Laurie Norton Moffatt |
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CEO Term Start | Nov 1986 |
CEO Email | [email protected] |
CEO Experience | As the Museum’s administrative, strategic, and artistic leader, Director/CEO Laurie Norton Moffatt (BA, Art History, MBA) provides the overall vision for all initiatives and projects. The Museum’s first curator, she shepherded its growth as Director since 1986. A Rockwell scholar, she authored the definitive catalogue on Norman Rockwell (a 10-year effort), repositioning the artist within the 20th century art canon, and broadened our mission to include other noteworthy American illustrators. She transformed the Museum from a local house museum to an internationally recognized institution with a significant collection of American paintings - leading the campaign to create a modern Museum, growing its professional staff, guiding its conservation-preservation efforts, and conceiving the Rockwell Center for American Visual Studies. |
Co-CEO | -- |
Co-CEO Term Start | -- |
Co-CEO Email | -- |
Co-CEO Experience | -- |
Name | Start | End |
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-- | -- | -- |
Name | Title | Experience/Biography |
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Ms. Jill Gellert | Chief Operating and Financial Officer | As Chief Financial and Operating Officer, Gellert is responsible for overall planning and management of the business, human resources, administrative, legal, information technology, security, risk management and financial affairs of the Museum. Is primary advisor to the Director and Board of Trustees on fiscal and administrative matters. |
Ms. Margit Hotchkiss | Deputy Director for Audience & Business Development |
As Deputy Director for Audience/Business Development, Hotchkiss brings together the earned revenue departments with the marketing and communications team. A member of the senior team, she oversees Visitor Services, the Museum Store and E-commerce, Special Events, and the Communications Department—working closely with the Development Department and Director of Digital Learning and Engagement. She also directs all activity in marketing, media relations, and publications, oversees advertising, and represents the Museum to the public. She has been with the Museum since 2007 and oversees the work of the Manager of Media services, Communications Coordinator, Visitor Services Director, and Store Manager. |
Ms. Stephanie Plunkett | Deputy Director/Chief Curator |
Stephanie Haboush Plunkett (BA, MFA, Illustration, Education) will be Project Director for this two-year effort. She has led the Museum’s curatorial team and shepherded preservation/conservation efforts for 14 years. Today, her staff has the expertise to implement best professional standards in care, handling, and preservation. One of the leading Rockwell and illustration art scholars in the country, Plunkett oversees all curatorial/collections/education departments and projects including ProjectNORMAN and the Rockwell Center, and is responsible for planning/executing all exhibitions, catalogs, and related humanities programming including education programs for area K-12 schools. Among other projects, Plunkett oversaw the three-year Arrangement and Description effort under NEH #-50144-08, as well as digitization-cataloging of our negatives collection – implementing quality control measures for the vendor’s work and directing care and maintenance of the digital files. |
Award | Awarding Organization | Year |
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National Humanities Medal - America’s highest honor in the field of the humanities | The White House and the National Endowment for the Humanities | 2008 |
Affiliation | Year |
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-- | -- |
Member of state association of nonprofits? | No |
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Name of state association | -- |
External Assessment or Accreditation | Year |
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American Association of Museums | 2011 |
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Challenges and opportunities: Norman Rockwell Museum is a smaller museum with a global mission. We seek to broaden access to the arts worldwide – particularly the art of Norman Rockwell and American illustration; to engage new and nontraditional audiences in art appreciation and education; to inspire new scholarship in this field; to preserve the art of Rockwell and other illustrators for future generations; and to advocate for the local creative economy and the national illustration art community.
In the last three years, we expanded our national exhibitions program, presenting newer, bolder exhibitions at the Museum in Stockbridge while simultaneously traveling dozens of others. As a result, our exhibitions now reach a broader audience of more than 600,000 visitors annually. In this short timeframe, we also published a significant part of our digital holdings on the web where they are globally accessible; we tripled the size of our new American Illustration Art Collection while adding art and archives to our renowned Rockwell Collection; and we are building digital delivery platforms/WiFi/apps for mobile devices that will connect the Museum's collections and scholarship to new communities here and across the globe.
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Number of Full Time Staff | 27 |
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Number of Part Time Staff | 38 |
Number of Volunteers | 30 |
Number of Contract Staff | 0 |
Staff Retention Rate % | -- |
Ethnicity | African American/Black: 1 Asian American/Pacific Islander: 1 Caucasian: 63 Hispanic/Latino: 1 Native American/American Indian: 1 Other: 0 Other (if specified): -- |
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Gender | Female: 44 Male: 21 Not Specified 0 |
Organization has Fundraising Plan? | Under Development |
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Organization has Strategic Plan? | Yes |
Years Strategic Plan Considers | 10 |
Management Succession Plan | Under Development |
Business Continuity of Operations Plan | Yes |
Organization Policies And Procedures | Yes |
Nondiscrimination Policy | Yes |
Whistle Blower Policy | No |
Document Destruction Policy | Yes |
Directors and Officers Insurance Policy | Yes |
State Charitable Solicitations Permit | Yes |
State Registration | No |
-- |
Management Reports to Board? | Yes |
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CEO Formal Evaluation and Frequency | Yes Annually |
Senior Management Formal Evaluation and Frequency | Yes Annually |
Non Management Formal Evaluation and Frequency | Yes Annually |
Board Chair | Mr. Robert Horvath |
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Board Chair Company Affiliation | Full time illustrator/painter |
Board Chair Term | Sept 2015 - 2018 |
Board Co-Chair | -- |
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Board Co-Chair Company Affiliation | -- |
Board Co-Chair Term | - |
Name | Company Affiliations | Status |
---|---|---|
Mr. Dolf Berle | President/COO of Dave & Busters, a national chain of entertainment complexes | Voting |
Ms. Ruby Bridges | Ruby Bridges Foundation Chairman (LA) | Exofficio |
Dr. Alice Carter | CA State University/San Jose - Professor/author | Voting |
Mr. Anthony M. Consigli | Consigli Construction | Voting |
Ms. Mary Jo Engels | Retired, community volunteer | Voting |
Mr. Walter Engels | Retired, MA | Voting |
Mr. John V. Frank | Retired, OH | Voting |
Mr. David Glodt | EncompassMedia | Voting |
Dr. Mary Grant | Mass. College of Liberal Arts - President (MA) | Voting |
Mr. Johnny Haney | Alliance Industries, AR | Voting |
Mr. William Hargreaves | Retired, CT | Voting |
Ms. Louise Holland | Chairperson, Abell Assoc., shopping center dev/management company. | Voting |
Ms. Louise Holland | Abbell Credit Corporation | Voting |
Mr. Robert Horvath | Talbot County Free Library Executive Director (MD) | Voting |
Mr. John Hyson | Retired, MA | Voting |
Mr. Richard Kelly | Kelly Collection of American Illustration in Great Falls, VA | Voting |
Mr. George Kennedy | Retired (MA) | Voting |
Ms. Valerie Kennedy | Retired (MA) | Voting |
Ms. Carol Konner | retired | Voting |
Mr. Mark Krentzman | BioVentures Investors, MA | Exofficio |
Mr. Edward Lamont | Lamont Digital Systems, Inc. CEO (CT) | Voting |
Ms. Magdalen B. Livesey | Cortina Learning Intl | Voting |
Ms. Jorja-Ann P. Marsden | Administrator, Town of Stockbridge, MA. | Voting |
Ms. Roberta McCulloch-Dews | Mayor's Office, Pittsfield, MA | Voting |
Mr. Wendell Minor | Illustrator, CT | Exofficio |
Ms. Anne H Morgan | Retired, GA | Exofficio |
Mr. Perri Petricca | Petricca Industries (MA), CEO | Exofficio |
Mr. Duncan Pollock | Retired, NY | Voting |
Mr. Thomas L. Pulling | Retired, NY | Exofficio |
Ms. Daisy Rockwell | Artist living in Vermont | Voting |
Ms. Marion Simon | Community Volunteer | Voting |
Mr. John Spellman | Consultant to Loan Guarantee Program Office U.S. Department of Energy, Washington, D.C; | Voting |
Mr. Steven Spielberg | Film-maker/producer; principal partner of DreamWorks Studios (CA) | Voting |
Mr. Peter C. Williams | Attorney, MA | Voting |
Ms. Jamie Williamson | Massachusetts Commission Against Discrimination (MCAD) Commissioner | Voting |
Mr. Michael Wynn | Chief of Police, Pittsfield | Voting |
Name | Company Affiliations | Status |
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-- | -- | -- |
Name | Company Affiliations | Status |
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-- | -- | -- |
Name | Company Affiliations | Status |
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-- | -- | -- |
Ethnicity | African American/Black: 3 Asian American/Pacific Islander: 0 Caucasian: 32 Hispanic/Latino: 0 Native American/American Indian: 0 Other: 0 Other (if specified): 0 |
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Gender | Female: 15 Male: 20 Not Specified 0 |
Board Term Lengths | 3 |
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Board Term Limits | 3 |
Board Meeting Attendance % | 75% |
Written Board Selection Criteria | Under Development |
Written Conflict Of Interest Policy | Yes |
Percentage of Monetary Contributions | 90% |
Percentage of In-Kind Contributions | 10% |
Constituency Includes Client Representation | No |
Norman Rockwell Museum is a modest-sized museum with a global mission. We seek to broaden opportunity and access to the arts worldwide – particularly the art of Norman Rockwell and American illustration; to engage new and nontraditional audiences in art appreciation and education through the work of Rockwell and other illustration masters; to inspire new scholarship in this field; to preserve the art of Rockwell and other illustrators for future generations; and to advocate for the local creative economy and the national illustration community.
The Museum is moving forward with a refreshed strategic vision of engaging a worldwide audience through digital access to our collections and scholarship, and digital experiences for today's digital learners; firmly establishing the Museum as the home of American Illustration Art; increasing financial resources and building a viable lasting Endowment, and nurturing an internal culture of innovation. These goals will carry us well into the 21st Century as we build programs and infrastructure that will continue to grow our audiences and connect to new communities across the globe.
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Fiscal Year | July 01, 2017 to June 30, 2018 |
---|---|
Projected Income | $6,024,805.00 |
Projected Expense | $5,315,786.00 |
Form 990s | |
Audit Documents |
2017 Audited Financial Document 2016 Audited Financial Document 2015 Audited Financial Document 2014 Audited Financial Document 2013 Audited Financial Document 2012 Audited Financial Document 2011 Audited Financial Statement |
IRS Letter of Exemption |
Fiscal Year | 2016 | 2015 | 2014 |
---|---|---|---|
Total Revenue | $5,701,850 | $5,024,812 | $4,285,272 |
Total Expenses | $5,107,905 | $4,746,217 | $4,363,107 |
Fiscal Year | 2016 | 2015 | 2014 |
---|---|---|---|
Foundation and Corporation Contributions |
-- | -- | -- |
Government Contributions | $34,400 | $281,650 | $226,300 |
Federal | -- | -- | -- |
State | -- | -- | -- |
Local | -- | -- | -- |
Unspecified | $34,400 | $281,650 | $226,300 |
Individual Contributions | $1,938,334 | $1,026,155 | $796,827 |
Indirect Public Support | -- | -- | -- |
Earned Revenue | $3,172,702 | $3,236,770 | $2,935,137 |
Investment Income, Net of Losses | $132,145 | $71,368 | $98,322 |
Membership Dues | $239,632 | $181,376 | $177,171 |
Special Events | $104,407 | $75,757 | $-30,626 |
Revenue In-Kind | -- | -- | -- |
Other | $80,230 | $151,736 | $82,141 |
Fiscal Year | 2016 | 2015 | 2014 |
---|---|---|---|
Program Expense | $3,631,742 | $3,395,125 | $3,154,766 |
Administration Expense | $966,905 | $888,016 | $849,193 |
Fundraising Expense | $509,258 | $463,076 | $359,148 |
Payments to Affiliates | -- | -- | -- |
Total Revenue/Total Expenses | 1.12 | 1.06 | 0.98 |
Program Expense/Total Expenses | 71% | 72% | 72% |
Fundraising Expense/Contributed Revenue | 25% | 33% | 36% |
Fiscal Year | 2016 | 2015 | 2014 |
---|---|---|---|
Total Assets | $9,568,168 | $8,774,359 | $8,837,234 |
Current Assets | $1,567,760 | $1,250,125 | $1,258,046 |
Long-Term Liabilities | -- | $0 | -- |
Current Liabilities | $329,487 | $399,469 | $738,782 |
Total Net Assets | $9,238,681 | $8,374,890 | $8,098,452 |
Fiscal Year | 2016 | 2015 | 2014 |
---|---|---|---|
1st (Source and Amount) |
-- -- |
-- -- |
-- -- |
2nd (Source and Amount) |
-- -- |
-- -- |
-- -- |
3rd (Source and Amount) |
-- -- |
-- -- |
-- -- |
Endowment Value | $161,500.00 |
---|---|
Spending Policy | Percentage |
Percentage(If selected) | 5.0% |
Credit Line | Yes |
Reserve Fund | Yes |
How many months does reserve cover? | -- |
Are you currently in a Capital Campaign? | No |
---|---|
Capital Campaign Purpose | -- |
Campaign Goal | -- |
Capital Campaign Dates | - |
Capital Campaign Raised-to-Date Amount | -- |
Capital Campaign Anticipated in Next 5 Years? | Yes |
Fiscal Year | 2016 | 2015 | 2014 |
---|---|---|---|
Current Ratio: Current Assets/Current Liabilities | 4.76 | 3.13 | 1.70 |
Fiscal Year | 2016 | 2015 | 2014 |
---|---|---|---|
Long-term Liabilities/Total Assets | 0% | 0% | 0% |
Norman Rockwell Museum is a national museum with a global mission. We seek to broaden opportunity and access to the arts worldwide – particularly the art of Norman Rockwell and American illustration; to engage new and nontraditional audiences in art appreciation and education; to inspire new scholarship in the field of illustration; to preserve the art of Rockwell and other illustrators for future generations; and to advocate for the local creative economy and the national illustration community.
As the leading presenter of Norman Rockwell and American illustration, our national exhibitions program has sent more than 150 exhibitions across the continent and abroad. In the last three years, we expanded this program further, presenting new exhibitions at the Museum in Stockbridge while traveling dozens of others across America. As a result, we reach a diverse audience of more than 400,000 annual visitors; many are non-traditional museum-goers. We have digitized and published a significant part of our collection on the web where they are freely accessible; quadrupled our American Illustration Art Collection while adding important art and archives to our renowned Rockwell Collection; and we are building new digital engagement experiences that are connecting to new audiences in our galleries and online.
We continue to strengthen the Museum’s financial and physical foundation (including a larger, lasting Endowment and building fund).
No Other Documents currently available. |
The Impact tab is a section on the Giving Common added in October 2013; as such the majority of nonprofits have not yet had the chance to complete this voluntary section. The purpose of the Impact section is to ask five deceptively simple questions that require reflection and promote communication about what really matters – results. The goal is to encourage strategic thinking about how a nonprofit will achieve its goals. The following Impact questions are being completed by nonprofits slowly, thoughtfully and at the right time for their respective organizations to ensure the most accurate information possible.