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ChopChopKids Inc

 32 Calvin Road
 Watertown, MA 02472
[P] (617) 924-3993
[F] --
www.chopchopmag.org
[email protected]
Patti Mckenna
Facebook Twitter
INCORPORATED: 2000
 Printable Profile (Summary / Full)
EIN 04-3505334

LAST UPDATED: 10/16/2015
Organization DBA ChopChop Magazine
ChopChop The Fun Cooking Magazine for Families
Former Names Kid2Kd (2010)
Organization received a competitive grant from the Boston Foundation in the past five years No

Summary

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Mission StatementMORE »

ChopChop’s mission is to inspire kids to cook and eat real food with their families. Our vision is to reverse and prevent childhood obesity.

Mission Statement

ChopChop’s mission is to inspire kids to cook and eat real food with their families. Our vision is to reverse and prevent childhood obesity.

FinancialsMORE »

Fiscal Year Jan 01, 2013 to Dec 31, 2013
Projected Income $1,200,000.00
Projected Expense $1,150,000.00

ProgramsMORE »

  • Camp ChopChop - Educational programs
  • ChopChop Magazine- quarterly printing and distribution

Revenue vs. Expense ($000s)

Expense Breakdown 2013 (%)

Expense Breakdown 2012 (%)

Expense Breakdown 2011 (%)

For more details regarding the organization's financial information, select the financial tab and review available comments.


Overview

Mission Statement

ChopChop’s mission is to inspire kids to cook and eat real food with their families. Our vision is to reverse and prevent childhood obesity.

Background Statement

ChopChop Kids was founded in 2009 by cookbook writer Sally Sampson when she decided to combine her skills as a cookbook writer and her experience on health care boards with her desire to make a difference and address childhood obesity.  ChopChop was founded under Kid2Kid, an earlier organization founded by Sally Sampson in 2000, and the name was changed to ChopChop Kids in June 2011.

The idea was simple: to give recipes to pediatricians to distribute during well-child visits.
Endorsed by the American Academy of Pediatrics, underwritten by sponsors and supported by bulk sales and modest paid circulation, ChopChop Magazine, based in Watertown, MA is currently distributed quarterly to almost 50% of pediatricians’ offices in the United States in addition to children's hospitals, schools, after-school programs, food banks, farmers markets, and grocery stores.

Impact Statement

Accomplishments:
  • Circulation reached over 3 million kids and their families since launch.
  • ChopChop named Parents' Choice Gold Medal winner for media excellence for children
  • ChopChop Magazine named "publication of the year" by the James Beard Foundation, 2013
  • ChopChop named a best practice in Childhood Obesity Prevention by the National Association of Pediatric Nurse Practitioners.
  • ChopChop piloted a two week cooking and science program for children in association with Harvard University's School of Engineering and Applied Sciences.
Goals:
  • Securing underwriting for additional distribution of the magazine 
  • Development of sustainable business model encompassing paid circulation(print and digital), sponsorship revenues from distribution, and educational programs and philanthropy
  • Capacity-building in business management and sponsorship development
 
 
 
 

Needs Statement

·      Development of ChopChop educational programs – estimated startup cost= $150,000

·      Digital communications development: web development, social media development and app development= $125,000

·      Distribution of ChopChop Magazine four times a year to all students age 2 through 12 - estimated $1,000,000


CEO Statement

ChopChop Kids’ vision is for every school-aged child to possess nutritional literacy and cooking skills. The organization’s primary goals are to positively affect children’s knowledge, attitudes and behaviors related to food, leading to life-long healthy eating habits.

ChopChop Kids employs a two-pronged strategy to achieve these ambitious goals.

1. Strengthen the ability of parents and other caregivers, educators, physicians and service providers to help children establish healthy eating habits.

2. Inspire children to learn about nutrition and skillfully participate in family meal preparation.

ChopChop Kids promotes healthy eating and cooking primarily through proprietary media products including its flagship magazine ChopChop that has a readership of two million children and their caregivers. We believe that simple changes in behaviors, knowledge and attitudes about food can inspire dramatic life-long changes. ChopChop Kids’ media and programs aim to:

- inspire children’s interest in cooking as a social, fun and exciting activity

- encourage children’s willingness to try new foods, tasting and consuming a variety of fruits, vegetables, and whole grains

- teach developmentally-appropriate meal preparation techniques using ethnically diverse recipes and easily accessible nutritious ingredients

- inform knowledge of nutrition, dispelling myths and biases

- motivate families to cook and eat together

- develop positive associations with healthy ingredients as delicious and appealing food choices


Board Chair Statement

My job as a pediatrician is to help parents keep their children healthy.  Sometimes we offer medicines and vaccines, and sometimes we offer advice.  I worry about children's exposure to unhealthy food.  This magazine encourages families to cook and eat together as an important facet of a child's health and well-being.  It offers recipes for foods that not only taste great, but have high nutritional value.  
Parents are the most important models for children on how to live their life; it's not the words you say but what they see you do, including what you eat.  Children also learn by doing things, especially with their parents.  When you have a child cook, you provide a wonderful opportunity for them not only to learn how to cook, cut and prepare foods, but to learn how and why to eat healthfully.   
 

Geographic Area Served

NATIONAL
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Organization Categories

  1. Food, Agriculture & Nutrition - Nutrition
  2. Health Care - Public Health
  3. Education - Primary & Elementary Schools

Independent research has been conducted on this organization's theory of change or on the effectiveness of this organization's program(s)

Yes

Programs

Camp ChopChop - Educational programs


Development of ChopChop educational programs focusing on cooking and incorporating science, math, financial literacy, and cultural literacy in partnership with schools/universities, after-school programs, nutrition and wellness programs and neighborhood health centers.
Budget  $150,000.00
Category  Education, General/Other Educational Programs
Population Served Children Only (5 - 14 years) At-Risk Populations General/Unspecified
Program Short-Term Success  Greater nutritional literacy, interest in cooking in the family
Program Long-Term Success  Prevention of childhood obesity
Program Success Monitored By  Pre and post-program surveys
Examples of Program Success  This project is in the early stages of development.

ChopChop Magazine- quarterly printing and distribution

Distribution of ChopChop Magazine to the most vulnerable populations affected by childhood obesity.

Budget  $1,000,000.00
Category  Health Care, General/Other Public Health
Population Served Families Children Only (5 - 14 years)
Program Short-Term Success  Increased circulation of ChopChop Magazine, increased nutritional literacy, changes in behavior among recipients.
Program Long-Term Success  Reversal and prevention of childhood obesity
Program Success Monitored By  Surveys, interviews, reports
Examples of Program Success 
"ChopChop Magazine provides me with an excellent interventional tool in both English and Spanish for the patients and their families at my clinic."
Jeff Geller MD
Greater Lawrence Neighborhood Health Center 
 
"I am a pediatrician working in an underserved and underinsured community. My patients have told me that they love the
magazine and  adore the recipes. The parents too express their gratitude. Best of all, I have seen reductions in BMIs!!! "
Yvonne A. Essandoh, D.O.  Austin, TX
 
"Oklahoma State University Extension Agency conducts a nutrition class for 4th grade students. Their representative gave
me your magazine.  I LOVE it.  Thank you for putting together kid-friendly, healthy recipes. "
Tessa Russell, Oklahoma 
 
"Our state’s collaboration with ChopChop reaches thousands of families with fun and innovative recipes.  Kids all around
Maryland have a great time trying and enjoying healthy foods. "
 Joshua M. Sharfstein, MD, Secretary, Maryland Department of Health and Mental Hygiene
 
 
 
 

CEO/Executive Director/Board Comments

ChopChop Kids has a blended revenue model. Charitable contributions support educational programming and free distribution of magazines. Earned revenue is derived from subscriptions and customized media.

ChopChop Kids has been recognized as an innovative model to address the rising obesity epidemic. However, the organization remains financially vulnerable. Nearly 50% of its annual charitable contributions comes from one funding source, with expected declining gifts over the next two years.

The growth of earned income revenue from bulk and custom publication subscriptions in recent years is not sufficient to support the organization’s distribution of 375,000 magazines (50% of its total distribution) to low-income families. In 2013, free magazine distribution was supported by $488,148 in charitable contributions. Growth of distribution by 30% requires $622,592 for 487,500 magazines. Program innovations, such as the ChopChop Cooking Labs need $100,000 in additional annual contributions from new funding sources. Moreover, to support program growth and new organizational development capabilities, an investment in new staff positions is a necessity.

Despite its early success, the organization lacks an informed strategy and supporting infrastructure to secure the nearly $1M of charitable funds necessary for financial sustainability and growth. Simply put, ChopChop Kids is new to fundraising. Our founder successfully harnessed good fortune and a small group of passionate ambassadors to secure early stage support. As the organization seeks to increase charitable contributions by 70% in 2015, fundraising is paramount.

Management


CEO/Executive Director Ms. Sally Sampson
CEO Term Start Jan 2009
CEO Email [email protected]
CEO Experience
James Beard Award-nominated author of 22 cookbooks
Board Member, Action for Healthy Kids
Board member, National Pancreas Foundation
Board member, National Initiative for Health Care Quality
 
Co-CEO Ms. Patti McKenna
Co-CEO Term Start Oct 2014
Co-CEO Email [email protected]
Co-CEO Experience

Patti McKenna joined ChopChop on October 7, 2014 as the new Executive Director. Patti has been fundraising for the past 20 years of her career in many areas including health organizations, hospitals and museums. She has an MBA from the University of Missouri, Kansas City and a BS degree from Northeastern Illinois University.

Most recently Patti was the Senior Vice President at the American Heart Association. Her role as SVP was to raise $4.5 million dollar annually through three major events. She was also responsible for managing a fundraising staff of eight. During her time at the AHA Patti increased income by 15%.

Patti was also responsible for the Board of Directors. This advisory board was comprised of professionals from all sectors of business and healthcare. Over the five years that Patti was involved at the AHA she was able to develop a board that achieved “Gold Standard” with the AHA. This represents a board that helps to raise funds and awareness for the AHA. The board also achieved 100% giving during Patti’s time as leader.

Patti also worked with the Government Relations staff to help promote policy at the State and local level. Patti and the board were very active in legislation for the School Nutrition Act as well as legislation requiring all coaches to be trained in CPR.

During her time at the AHA Patti develop Community Impact Grants. These were small grants (25,000-15,000) that were given to small Boston non profits that focused on childhood obesity.

Former CEOs and Terms

Name Start End
-- -- --

Senior Staff

Name Title Experience/Biography
-- -- --

Awards

Award Awarding Organization Year
Excellence in Children's Media Parents' Choice Gold Medal 2013
Publication of the Year James Beard Foundation 2013
Best practice, childhood obesity prevention National Association of Pediatric Nurse Practitioners 2012
National Partner US Department of Agriculture 2012

Affiliations

Affiliation Year
-- --
Member of state association of nonprofits? No
Name of state association --

External Assessments and Accreditations

External Assessment or Accreditation Year
-- --

Collaborations

ChopChop Magazine is endorsed by the American Academy of Pediatrics and distributed to pediatricians on a complimentary basis.
 
ChopChop Magazne is a media partner of the Partnership for a Healthier America.

CEO/Executive Director/Board Comments

--

Foundation Comments

--

Staff Information

Number of Full Time Staff 3
Number of Part Time Staff 2
Number of Volunteers 1
Number of Contract Staff 4
Staff Retention Rate % 100%

Staff Demographics

Ethnicity African American/Black: 0
Asian American/Pacific Islander: 1
Caucasian: 7
Hispanic/Latino: 0
Native American/American Indian: 0
Other: 0
Other (if specified): --
Gender Female: 6
Male: 2
Not Specified 0

Plans & Policies

Organization has Fundraising Plan? Under Development
Organization has Strategic Plan? Under Development
Years Strategic Plan Considers N/A
Management Succession Plan No
Business Continuity of Operations Plan No
Organization Policies And Procedures No
Nondiscrimination Policy No
Whistle Blower Policy No
Document Destruction Policy No
Directors and Officers Insurance Policy Yes
State Charitable Solicitations Permit Yes
State Registration Exempt

Risk Management Provisions

--

Reporting and Evaluations

Management Reports to Board? Yes
CEO Formal Evaluation and Frequency Yes Annually
Senior Management Formal Evaluation and Frequency No N/A
Non Management Formal Evaluation and Frequency Yes Annually

Governance


Board Chair Dr. Barry Zuckerman
Board Chair Company Affiliation Boston Medical Center
Board Chair Term Mar 2010 - Feb 2014
Board Co-Chair --
Board Co-Chair Company Affiliation --
Board Co-Chair Term -

Board Members

Name Company Affiliations Status
Ms Connie Askin City Year Voting
Christine Madigan New Balance Voting
Peter Nirenberg Image Architects Voting
Sally Sampson ChopChop Kids Voting
Lisa Simpson MD Academy Health Voting
Andrew Steinberg Modern Publishing Voting
Shale Wong MD University of Colorado School of Medicine Voting
Barry Zuckerman MD Boston Medical Center Voting

Constituent Board Members

Name Company Affiliations Status
-- -- --

Youth Board Members

Name Company Affiliations Status
Julien Alam Community Volunteer Voting
Orren Fox Community Volunteer Voting
Ellie Gershenwald Community Volunteer Voting
Zach Levin Community Volunteer Voting
Ethan Pierce Community Volunteer Voting
Maya Pierce Community Volunteer Voting
Nora Ripley-Grant Community Volunteer Voting
Halle Thomas Community Volunteer Voting

Advisory Board Members

Name Company Affiliations Status
Jose Alberto Betances MD Boston Medical Center NonVoting
David Cutler PhD Kennedy School of Government, Harvard University NonVoting
David Eisenberg MD Harvard Medical School NonVoting
Mollie Katzen Cookbook author NonVoting
Ann Marchetti AWMarchetti Consulting NonVoting
Kerry Michaels Writer and producer NonVoting
Vivien Morris Mattapan Food and Fitness Coalition NonVoting
Tina Peel Creator and producer, kids' tv and media NonVoting
Jane Pemberton Carefree Foodies NonVoting
Ellen Rome MD, MPH Cleveland Clinic NonVoting
William C. Taylor Practically Radical NonVoting
Helen Veit Michigan State University NonVoting
John Willoughby Writer, editor, and cookbook author NonVoting
Fiona Wilson University of New Hampshire NonVoting

Board Demographics

Ethnicity African American/Black: 0
Asian American/Pacific Islander: 1
Caucasian: 7
Hispanic/Latino: 0
Native American/American Indian: 0
Other: 0
Other (if specified): --
Gender Female: 5
Male: 3
Not Specified 0

Board Information

Board Term Lengths 4
Board Term Limits 2
Board Meeting Attendance % 75%
Written Board Selection Criteria Under Development
Written Conflict Of Interest Policy Yes
Percentage of Monetary Contributions 50%
Percentage of In-Kind Contributions 15%
Constituency Includes Client Representation No

Standing Committees

    --

CEO/Executive Director/Board Comments

A

Foundation Comments

--

Financials


Revenue vs. Expense ($000s)

Expense Breakdown 2013 (%)

Expense Breakdown 2012 (%)

Expense Breakdown 2011 (%)

Fiscal Year Jan 01, 2013 to Dec 31, 2013
Projected Income $1,200,000.00
Projected Expense $1,150,000.00
Form 990s

2013 990

2012 990

2011 990

2010 990

Audit Documents

2013 Audited Financials

2012 Audited Financials

2011 Audited Financials

2010 Review

IRS Letter of Exemption

IRS Letter of Determination

Prior Three Years Total Revenue and Expense Totals

Fiscal Year 2013 2012 2011
Total Revenue $909,515 $1,011,077 $876,255
Total Expenses $958,754 $980,436 $1,058,502

Prior Three Years Revenue Sources

Fiscal Year 2013 2012 2011
Foundation and
Corporation Contributions
$488,148 $543,708 $550,023
Government Contributions $0 $0 $0
    Federal -- -- --
    State -- -- --
    Local -- -- --
    Unspecified -- -- --
Individual Contributions $10,404 $17,660 --
Indirect Public Support -- -- --
Earned Revenue $386,675 $449,709 $326,232
Investment Income, Net of Losses -- -- --
Membership Dues -- -- --
Special Events -- -- --
Revenue In-Kind -- -- --
Other $24,288 -- --

Prior Three Years Expense Allocations

Fiscal Year 2013 2012 2011
Program Expense $806,473 $850,417 $951,572
Administration Expense $152,281 $130,019 $106,930
Fundraising Expense -- -- --
Payments to Affiliates -- -- --
Total Revenue/Total Expenses 0.95 1.03 0.83
Program Expense/Total Expenses 84% 87% 90%
Fundraising Expense/Contributed Revenue 0% 0% 0%

Prior Three Years Assets and Liabilities

Fiscal Year 2013 2012 2011
Total Assets $219,956 $326,779 $195,438
Current Assets $183,537 $320,401 $188,321
Long-Term Liabilities $18,006 $0 $0
Current Liabilities $349,784 $425,374 $324,674
Total Net Assets $-147,834 $-98,595 $-129,236

Prior Three Years Top Three Funding Sources

Fiscal Year 2013 2012 2011
1st (Source and Amount) -- --
-- --
-- --
2nd (Source and Amount) -- --
-- --
-- --
3rd (Source and Amount) -- --
-- --
-- --

Financial Planning

Endowment Value --
Spending Policy --
Percentage(If selected) --
Credit Line Yes
Reserve Fund No
How many months does reserve cover? --

Capital Campaign

Are you currently in a Capital Campaign? No
Capital Campaign Purpose --
Campaign Goal --
Capital Campaign Dates -
Capital Campaign Raised-to-Date Amount --
Capital Campaign Anticipated in Next 5 Years? --

Short Term Solvency

Fiscal Year 2013 2012 2011
Current Ratio: Current Assets/Current Liabilities 0.52 0.75 0.58

Long Term Solvency

Fiscal Year 2013 2012 2011
Long-term Liabilities/Total Assets 8% 0% 0%

CEO/Executive Director/Board Comments


Foundation Comments

This nonprofit organization is newer. The organization was originally founded in 2000 for other charitable work, but it was not active.  In 2010, the organization changed its name to ChopChop Kids and began its current work.  As a result, the only financial history available is that which is posted above.
 
Financial summary data in the charts and graphs above is per the organization's Audited Financials.

Documents


Other Documents

No Other Documents currently available.

Impact

The Impact tab is a section on the Giving Common added in October 2013; as such the majority of nonprofits have not yet had the chance to complete this voluntary section. The purpose of the Impact section is to ask five deceptively simple questions that require reflection and promote communication about what really matters – results. The goal is to encourage strategic thinking about how a nonprofit will achieve its goals. The following Impact questions are being completed by nonprofits slowly, thoughtfully and at the right time for their respective organizations to ensure the most accurate information possible.


1. What is your organization aiming to accomplish?

ChopChop Kids’ vision is for every school-aged child to possess nutritional literacy and cooking skills. The organization’s primary goals are to positively affect children’s knowledge, attitudes and behaviors related to food, leading to life-long healthy eating habits.

ChopChop Kids employs a two-pronged strategy to achieve these ambitious goals.

1. Strengthen the ability of parents and other caregivers, educators, physicians and service providers to help children establish healthy eating habits.

2. Inspire children to learn about nutrition and skillfully participate in family meal preparation.

ChopChop Kids promotes healthy eating and cooking primarily through proprietary media products including its flagship magazine ChopChop that has a readership of two million children and their caregivers. We believe that simple changes in behaviors, knowledge and attitudes about food can inspire dramatic life-long changes. ChopChop Kids’ media and programs aim to:

- inspire children’s interest in cooking as a social, fun and exciting activity

- encourage children’s willingness to try new foods, tasting and consuming a variety of fruits, vegetables, and whole grains

- teach developmentally-appropriate meal preparation techniques using ethnically diverse recipes and easily accessible nutritious ingredients

- inform knowledge of nutrition, dispelling myths and biases

- motivate families to cook and eat together

- develop positive associations with healthy ingredients as delicious and appealing food choices


2. What are your strategies for making this happen?

Published in Spanish and English, ChopChop magazine was recognized as the 2013 Publication of the Year from the James Beard Foundation. The magazine is filled with nutritious, great-tasting, ethnically diverse and inexpensive recipes, little-known food facts, games and interviews with positive role-models. Approximately 375,000 magazines are distributed free-of-charge to nonprofits and half of the nation's pediatrician offices. 

ChopChop Cooking Lab, an initiative to introduce cooking and nutritional literacy to 8 to 12 year-olds. Piloted with 60 kids in partnership with Boys and Girls Clubs, the program taught cooking skills while integrating concepts in math, science, language arts and social studies. Curriculum activities include taste tests and discussions, recipe writing, scientific experiments, equipment demonstrations, mindfulness activities and take-home assignments. Participants learn cooking skills, recipes and basic food preparation tools to create healthy meals at home with their families.
 
 

3. What are your organization’s capabilities for doing this?

Our founder, Sally Sampson has written 22 cookbooks. She changed her focus to healthy cooking for families when she had children. She wanted to be involved in solving the obesity issue and she felt that if doctors could prescribe cooking to families and their children, we could tackle the issue of obesity. ChopChop Magazine is endorsed by the American Academy of Pediatrics. The magazine also received the 2014 Parents’ Choice Award and the 2014 James Beard Foundation 2013 Publication of the Year.


4. How will your organization know if you are making progress?

We are in the process of gathering this data now.  We are providing our students participating in the Cooking Lab a pre test and a post test.  We will have this data in Spring, 2015.  

5. What have and haven’t you accomplished so far?

Pediatrician Offices

Our goal is to be in all pediatricians’ offices in the United States. We are currently in 50% of those offices. By offering these offices free and reduced priced copies of the magazine we hope to reach our goal in 2015. Fund raising and sponsorship will also help in this area, as our mission is to give one copy for free for every paid copy.

School Aged Children

Our goal is to be available to all school age children. We are making great progress with a circulation of 3 million but there is more to be done. With fundraising, sponsorship and earned revenue, we will continue to strive to reach all children.
 
Funding our ChopChop's obstacle at this time.  We continue to fund raise, sell magazines and find sponsors to support our work.  We also partner with many organizations that help us reach our audience. Some of our partners are Y-USA, HealthPartners, Harvard Pilgrim Healthcare, New Balance.