Share |

The Institute for Human & Planetary Flourishing

 202 Spring Street
 Marion, MA 02738
[P] (443) 527 0408
[F] --
Gena Mavuli
Facebook Twitter
 Printable Profile (Summary / Full)
EIN 04-3206583

LAST UPDATED: 03/27/2017
Organization DBA Institute for Human and Planetary Flourishing
Former Names --
Organization received a competitive grant from the Boston Foundation in the past five years No



Mission StatementMORE »

We encourage the expansion of knowledge and exploration of ideas and practices for whole body and whole planet health.  We aim to meet the needs and interests of college students, faculty and the community at large.

Mission Statement

We encourage the expansion of knowledge and exploration of ideas and practices for whole body and whole planet health.  We aim to meet the needs and interests of college students, faculty and the community at large.

FinancialsMORE »

Fiscal Year Oct 01, 2016 to Sept 30, 2017
Projected Income $100,000.00
Projected Expense $170,500.00

ProgramsMORE »

  • Nutrition and Cooking Workshop Series

Revenue vs. Expense ($000s)

Expense Breakdown 2016 (%)

Expense Breakdown (%)

No data available

Expense Breakdown (%)

No data available

For more details regarding the organization's financial information, select the financial tab and review available comments.


Mission Statement

We encourage the expansion of knowledge and exploration of ideas and practices for whole body and whole planet health.  We aim to meet the needs and interests of college students, faculty and the community at large.

Background Statement

IHPF came about as the result of two women’s desire to have a positive impact on college students before they enter their first years working and living on their own. It draws on combined expertise of Gena Mavuli and Johanna Keefe.

Gena’s passion for sustainability began while earning her master's degree in Latin America. There, she worked on biodiversity conservation and sustainable land practices in the Amazon basin. She saw firsthand the necessity of holistic ecosystem management to ensuring the health of the planet and of people. After years in the nonprofit world, Gena became a nutrition consultant, working to heal her clients’ ailments through ancestral nutrition and lifestyle changes. She is also an Adjunct Lecturer at Endicott College.

Johanna has a diverse background in healing, using methods from Energy Medicine to Healing Touch. Her journey into these practices started with her nursing career in psychiatric medicine, where she noted how treatments were always medicinal, never looking to nutrition or holistic healing modalities. She later received a master’s of nursing in Holistic Education from Endicott College. Now a PhD candidate, Johanna is focusing her research on ancestral diets and their positive effects on Maternal and Child Health.

In late 2015, after having worked together intermittently over the previous two years, Gena and Johanna joined forces to affect change in the health of the next generations.  They first established a research project entitled “Growing Success Stories” (GSS). GSS’ goal is to share accounts of people whose nutrition choices have had positive impacts on their health. From this collaboration the initiative to great collegiate programming was born and the larger work of IHPF in colleges and universities took shape.

By empowering emerging adults to take control of their nutrition and whole body health, they are more likely to birth healthy babies free of disease, thus halting the epidemic on non-infectious diseases we see today: autism, diabetes, asthma, allergies, arthritis, among others. Our panels and guest speakers, seminars, meditation and tension release workshops, all provide tools and practical guides to nourishing one’s body and soul in a world of too many choices. IHPF is well positioned to help students transition in a way that will benefit their long term health, in tandem with the local economy and planet as a whole.

Impact Statement

The Institute for Human and Planetary Flourishing (IHPF) brings ideas and practices for whole body and whole planet health to college campuses. College students are at an impressionable age, on the cusp of adulthood. It is vital to engage them in exploring different modalities of self care and wellness. We engage students with workshops, seminars, panel discussions, guest speakers, and film screenings on campus. We currently operate at Endicott College in Beverly, and will expand to other campuses. Our foremost accomplishments have been:

  • Working with over 270 students in our inaugural semester of Fall 2016, and hosting seven events and seminars in a single semester.

  • Gaining interdepartmental support at Endicott. IHPF has collaborated with several staff members and students outside of the nursing department to implement programs. This speaks to the strength of our work, and student desire for this information.

  • Receiving the fiscal sponsorship and mentorship of the Marion Institute, which has validated our efforts.

As a new organization, we have goals that will help us create a strong foundation:

  • To align with the athletic department at Endicott and educate student athletes about nutritious and sustainable diets. We expect to implement programming this Spring, engaging an additional 300 students.

  • To expand to another college campus for the Fall semester of 2017. We are exploring our options and will make a final decision later this spring. Starting at Endicott College helped us understand the needs and nuances of working in an academic setting.

  • To raise supporting funds for these projects. We are exploring a variety of funding options, including grants, individual donors and corporate sponsorship. Funds from the Boston Foundation will finance the expansion of our work.

  • To obtain 501c(3) status. It is important to our growth that we achieve this standing as an independent organization. We hope file for this status in early summer.

Needs Statement

IHPF has been fortunate to have partnerships with several individuals who are covering website and marketing expenses. In 2017 our most pressing needs are:  

  • Financial sustainability. 2016 was our first year in operation, and as such we focused on program execution. Now we must cover the costs of our two founders and program staff: $100,000 total annually. Our total annual operating costs are currently low, approximately $165,000. Expansion to an additional campus will cost approximately $10,000 if we remain in the Boston area, or will cost approximately $30,000 to expand to another region.

  • One full-time staff person or two part-time staff members to focus on fundraising, social media presence, and our research initiative, Growing Success Stories (GSS), which documents success in health through changes in diet. To date, these roles are being completed by dedicated volunteers, yet without compensation they are unable to work the hours needed to fully complete necessary work. This will cost $40,000 annually.

  • Connections to like-minded college administrators. Our success at Endicott would not be possible without the passionate support from the Dean of the Nursing, Dr. Kelly Fisher. Finding other welcoming staff members is key to our success. Any leads or introductions are welcome.  

CEO Statement

IHPF was created by two women who are in touch with current health trends, and who have developed a road map leading the way toward the true flourishing and health of the next generation. We are educators, creators, and dreamers. We are informed and we are driven.

Based on our knowledge and experience in the restorative food and farming movement, and informed by an acute sense of the importance of promoting ecoliteracy on college campuses, we lead with a solutions-based approach to our narrative. To encourage healthful lifestyles, we engage students in the pursuit of a lifestyle that will bring them health while supporting their local farms. Our students learn about modern agriculture and its influence on human health. This ethic transcends disciplines and seeks to cross-pollinate with the curriculum goals of individual academic programs.

Our programing at IHPF cultivates fertile ground where students can learn, interact, and consider living an adult life that supports the restorative nature of slowing down, cooking real food, sharing ideas, working for the common good, finding joy in artistic and creative endeavor.

We want our young, powerful generation of college students to recognize how they can create a life that flourishes, one that is cohesive and is informed by practices healing body, mind and spirit. We urge them to connect to the planet that supports them: go back to the beginning; cook from scratch; know your farmer who picks your curly kale; touch the earth that grows your food; bite into the flesh of a tomato on a hot August day just minutes after it was picked. Food is the common denominator for all of humanity and making it a top priority in our lives can have huge impacts for health and happiness.

We aim to plant seeds of ideas and experiences that young adults can revisit in the years that follow their college experience. It is a crucial time. If a generation of future parents can achieve resiliency and whole health through conscious choices of nourishment and self-care, then we stand a chance to reverse the nation’s epidemic of noncommunicable diseases.

We believe that using well researched nutrition and holistic therapies will help us meet our goal of encouraging community and health in our bodies and planet. The essence of what we’re about is connection: to our inner peace, other humans, the earth, overall health, and the inner bliss that comes from giving our bodies and souls what they need to truly flourish.

Board Chair Statement

The Marion Institute has become known for the ability to see over the horizon, to find and nurture thinkers and leaders who have the potential for great impact. Margie, my wife and I never imagined the impact the organization would have had 20 years ago when we started it. We support others in turning creative ideas into effective action, much like the work of IHPF. They are a catalyst that may appear small, but like so many of our other projects, can inspire change, create opportunities for replication or just motivate contagious expansion. The Marion Institute has provided a space for people to connect with ground-breaking ideas, with opportunities for action and with innovative organizations.

Geographic Area Served

Currently, we serve the students and faculty at Endicott College, in Beverly. We aim to expand to additional colleges and universities in the Boston area.

Organization Categories

  1. Food, Agriculture & Nutrition - Nutrition
  2. Health Care -
  3. -

Independent research has been conducted on this organization's theory of change or on the effectiveness of this organization's program(s)



Nutrition and Cooking Workshop Series

This program is designed to work with students of all backgrounds to educate them on nutrition and healthy eating practices. Pursuing wholesome, local food can be a challenge for anyone, and knowing how to prepare that food is especially important for young men and women who are at a critical time in developing lifestyle habits. The goal is to provide them with information and skills to feed themselves effectively once they leave their college meal plan. All portions of this workshop include nutrition information and hands-on cooking practice; the goal is to make nutrition easy for this stage of their lives and something they can instantly practice. Series generally include three workshops, however this can be adjusted as needed.

Budget  $6,000.00
Category  Food, Agriculture & Nutrition, General/Other Food, Agriculture & Nutrition, General/Other
Population Served College Aged (18-26 years) US
Program Short-Term Success 

Our students will have the skills to prepare food at home as they launch into their first independent years, rather than stress-eating junk food as is common for their age group. They will have an understanding of how to create a diet rich in essential nutrients.

After these workshops, students will know how to create a balanced diet, often choosing from resources in their cafeteria. They also will have hands-on knowledge of how to prepare healthy snacks and meals for life after college. They will walk into their cafeteria or nearby supermarket armed with information on the importance of buying food that is good for themselves and the planet. These cooking and shopping skills they learn will form a foundation of good nutrition for their post-college lives.
Program Long-Term Success 

An epidemic of non-infectious diseases is plaguing the US. Obesity, diabetes, autism spectrum disorders, and digestive issues are on the rise. Nutrition plays a major role in the prevention and/or treatment of these challenges. Our goal is to educate the next generation of parents long before they have their children. As students understand the key components of health, we encourage them to think of the big picture and ways to optimize their habits in the short and long-term. IHPF aims to maintain contact with our participants in the long-term and request online surveys and feedback. As IHPF expands to new colleges and over time, we will be able to compile increasing amounts of data. Still, the direct effect of our work may be hard to measure due to a potential lack of participation in follow-up surveys and loss of contact with some participants over time. National rates of non-infectious diseases may not be representative of our affect on our program participants general population.

Program Success Monitored By 

After each program has ended, we take surveys of the students involved. We ask about how the course could have been improved and other resources that they would like to have. The students are excellent barometers of what could work better. Generally, we have been able to keep in touch with students after they participate by offering them other opportunities to get involved with IHPF on campus. These relationships yield new ideas, improvements for our programs, and constructive criticism.

We also poll the professors who have invited us into their classrooms for their assessments. With professors, we engage in conversations about needs and challenges of students. We rely on professor and student feedback to take the pulse of the student body prior to our workshops so that we are able to best speak to student’s current challenges. 
Examples of Program Success 
As a result of our programs, a few students took it upon themselves to create a supper club for students interested in healthy eating and learning about food production (i.e. the importance of eating organic as much as possible). This club has been extremely popular, and speaks to the need of such information.

Our past participants have been very excited about our programs. They have told us that they think our work is important and has not only changed how they conceptualize their diets, but also how they eat on campus. Students are increasingly aware of farms and farmers markets in their community which they had previously passed by without noticing.  We anticipate increased awareness of quality nutrition, cooking, and the planetary importance of their purchases. 


CEO/Executive Director/Board Comments



CEO/Executive Director Ms Gena Mavuli
CEO Term Start June 2016
CEO Email
CEO Experience Gena is an experienced non-profit professional, passionate about food and health education in conjunction with sustainable business and farming practices.  With seven years of experience in non-profits in the US and in international locations, co-founding and directing IHPF is a natural step in her career. 

Previously at the Amazon Conservation Association (ACA), Gena managed a $1.6 million USAID sponsored sustainable livelihoods and biodiversity conservation project in the Amazon of Peru and Bolivia, providing program implementation, oversight, management, budget controls and reporting. She served as staff liaison to the US- based Board of Directors, and facilitated the transition of the Bolivia office into a separate non-profit organization. 

Most recently, Gena worked as a consultant to support sustainable healthcare in northern Haiti. In this position and also for ACA, Gena created organization-wide fundraising plans and oversaw the implementation of said plans. 

While earning her Master’s Degree at the Universidad Torcuato di Tella in 2005 in Buenos Aires, Argentina, Gena worked to preserve and enhance the livelihood of indigenous communities living in Missiones, Argentina.
Upon returning to the US and starting a family, Gena found herself in uncharted territory: with a sick child that the modern medical model didn’t have any cure for.  She embarked on a successful journey to heal her son and became a nutrition consultant along the way. Now seven years later she has found herself once again in the non-profit world, spreading the knowledge of ancestral health and holistic healing to the next generation.
As Director, Gena will oversee the successful implementation of IHPF’s mission and guide the sustainable growth and expansion of IHPF.  She firmly believes that the health of humanity is directly tied to the health of the planet and will grow IHPF to spread the word to the next generation.     
Co-CEO Mrs. Johanna Keefe
Co-CEO Term Start June 2016
Co-CEO Email
Co-CEO Experience Johanna Keefe, MS, RN, AHN-BC, GAPS-C,   brings passion and visionary guidance to IHPF.  As co-founder, she works closely with Endicott College staff to implement IHPF programming and initiatives that complement current coursework and programming.  As IHPF expands, Johanna will continue to ensure programming is consistent yet flexible in order to meet the needs of each college community.   

Johanna is Board Certified in  Advanced Holistic Nursing. She is currently pursing doctoral studies in restorative food and farming at the California Institute of Integral Studies.  A graduate of Endicott College Master of Science program in Nursing, she chose a concentration in holistic education and development, and she currently holds an adjunct teaching position in their School of Nursing, teaching and designing holistic curriculum for nurses in the BSN program.  With her initial degree from Boston University’s School of Nursing, Johanna began her work with the team at Boston’s Children’s Hospital, at the Judge Baker Center for Psychosomatic medicine.   She is a member of the American Holistic Nurses Association, a professional and research based organization devoted to integral practices of nursing care.

Former CEOs and Terms

Name Start End
-- -- --

Senior Staff

Name Title Experience/Biography
-- -- --


Award Awarding Organization Year
-- -- --


Affiliation Year
-- --
Member of state association of nonprofits? No
Name of state association --

External Assessments and Accreditations

External Assessment or Accreditation Year
-- --



CEO/Executive Director/Board Comments

Foundation Comments


Staff Information

Number of Full Time Staff 2
Number of Part Time Staff 0
Number of Volunteers 2
Number of Contract Staff 0
Staff Retention Rate % 100%

Staff Demographics

Ethnicity African American/Black: 0
Asian American/Pacific Islander: 0
Caucasian: 4
Hispanic/Latino: 0
Native American/American Indian: 0
Other: 0
Other (if specified): 0
Gender Female: 4
Male: 0
Not Specified 0

Plans & Policies

Organization has Fundraising Plan? Under Development
Organization has Strategic Plan? Under Development
Years Strategic Plan Considers N/A
Management Succession Plan --
Business Continuity of Operations Plan No
Organization Policies And Procedures No
Nondiscrimination Policy Under Development
Whistle Blower Policy No
Document Destruction Policy --
Directors and Officers Insurance Policy --
State Charitable Solicitations Permit --
State Registration --

Risk Management Provisions


Reporting and Evaluations

Management Reports to Board? N/A
CEO Formal Evaluation and Frequency N/A N/A
Senior Management Formal Evaluation and Frequency N/A N/A
Non Management Formal Evaluation and Frequency N/A N/A


Board Chair Mr. Michael Baldwin
Board Chair Company Affiliation Baldwin Brothers Inc
Board Chair Term Oct 2003 - Sept 2018
Board Co-Chair --
Board Co-Chair Company Affiliation --
Board Co-Chair Term -

Board Members

Name Company Affiliations Status
Margherita Baldwin How on Earth Voting
Michael Baldwin Baldwin Brothers Voting
John Mannix Baldwin Brothers Voting
Patricia Sullivan NRDC Voting
Joan Tiffany International Honors Program Voting
Ryan Wagner Oak Hill Investments Voting
Orson Watson Ph.D. Garfield Foundation Voting

Constituent Board Members

Name Company Affiliations Status
-- -- --

Youth Board Members

Name Company Affiliations Status
-- -- --

Advisory Board Members

Name Company Affiliations Status
-- -- --

Board Demographics

Ethnicity African American/Black: 1
Asian American/Pacific Islander: 0
Caucasian: 6
Hispanic/Latino: 0
Native American/American Indian: 0
Other: 0
Other (if specified): 0
Gender Female: 3
Male: 4
Not Specified 0

Board Information

Board Term Lengths 3
Board Term Limits 2
Board Meeting Attendance % 80%
Written Board Selection Criteria Yes
Written Conflict Of Interest Policy No
Percentage of Monetary Contributions 100%
Percentage of In-Kind Contributions 100%
Constituency Includes Client Representation Yes

Standing Committees


CEO/Executive Director/Board Comments

The Marion Institute has become known for the ability to see over the horizon, to find and nurture thinkers and leaders who have the potential for great impact. We provide a space for people to connect with ground-breaking ideas, with opportunities for action and with innovative organizations. We have used this skill and experience to generate an impact much larger than might be expected for an organization of our size.

Our challenge moving forward is to ensure that we find fresh ways to operationalize this approach and to maintain our efficiency and effectiveness. We view our partnership with IHPF as a continuation of our goals and increase our impact to a new population. We embrace the mission and vision of IHPF and look forward to shepherding their growth and development in the coming years as our relationship strengthens. 

Foundation Comments



Revenue vs. Expense ($000s)

Expense Breakdown 2016 (%)

Expense Breakdown (%)

No data available

Expense Breakdown (%)

No data available

Fiscal Year Oct 01, 2016 to Sept 30, 2017
Projected Income $100,000.00
Projected Expense $170,500.00
Form 990s

2015 MI 990

Audit Documents

2015 MI Audit

IRS Letter of Exemption

IRS Letter of Determination

Prior Three Years Total Revenue and Expense Totals

Fiscal Year 2016 -- --
Total Revenue $10,655 -- --
Total Expenses $42,625 -- --

Prior Three Years Revenue Sources

Fiscal Year 2016 -- --
Foundation and
Corporation Contributions
-- -- --
Government Contributions $0 -- --
    Federal -- -- --
    State -- -- --
    Local -- -- --
    Unspecified -- -- --
Individual Contributions $655 -- --
Indirect Public Support -- -- --
Earned Revenue -- -- --
Investment Income, Net of Losses -- -- --
Membership Dues -- -- --
Special Events -- -- --
Revenue In-Kind $10,000 -- --
Other -- -- --

Prior Three Years Expense Allocations

Fiscal Year 2016 -- --
Program Expense $33,750 -- --
Administration Expense $3,875 -- --
Fundraising Expense $5,000 -- --
Payments to Affiliates -- -- --
Total Revenue/Total Expenses 0.25 -- --
Program Expense/Total Expenses 79% -- --
Fundraising Expense/Contributed Revenue 763% -- --

Prior Three Years Assets and Liabilities

Fiscal Year 2016 -- --
Total Assets $0 -- --
Current Assets $0 -- --
Long-Term Liabilities $0 -- --
Current Liabilities $0 -- --
Total Net Assets $0 -- --

Prior Three Years Top Three Funding Sources

Fiscal Year 2016 -- --
1st (Source and Amount) -- --
-- --
-- --
2nd (Source and Amount) -- --
-- --
-- --
3rd (Source and Amount) -- --
-- --
-- --

Financial Planning

Endowment Value --
Spending Policy N/A
Percentage(If selected) --
Credit Line No
Reserve Fund No
How many months does reserve cover? --

Capital Campaign

Are you currently in a Capital Campaign? No
Capital Campaign Purpose --
Campaign Goal --
Capital Campaign Dates -
Capital Campaign Raised-to-Date Amount --
Capital Campaign Anticipated in Next 5 Years? --

Short Term Solvency

Fiscal Year 2016 -- --
Current Ratio: Current Assets/Current Liabilities nan -- --

Long Term Solvency

Fiscal Year 2016 -- --
Long-term Liabilities/Total Assets nan% -- --

CEO/Executive Director/Board Comments

As a non-profit in its inaugural year, IHPF is beginning its fundraising efforts in earnest.  We are optimistic that through various avenues of fund acquisition we will fully fund our budgetary needs.  We anticipate support through foundations, individual donors, and corporate sponsorship and look forward to the growth of these relationships as IHPF expands its reach.

Foundation Comments

The Institute for Human & Planetary Flourishing is newer and began its work in the summer of 2016, as such, data in the charts and graphs above reflects a partial year, beginning on October 1, 2016, and was provided by the nonprofit. Please note, IHPF is fiscally sponsored by the Marion Institute, Inc.; therefore, the Marion Institute's 990 and audit are posted above.


Other Documents

No Other Documents currently available.


The Impact tab is a section on the Giving Common added in October 2013; as such the majority of nonprofits have not yet had the chance to complete this voluntary section. The purpose of the Impact section is to ask five deceptively simple questions that require reflection and promote communication about what really matters – results. The goal is to encourage strategic thinking about how a nonprofit will achieve its goals. The following Impact questions are being completed by nonprofits slowly, thoughtfully and at the right time for their respective organizations to ensure the most accurate information possible.

1. What is your organization aiming to accomplish?


2. What are your strategies for making this happen?


3. What are your organization’s capabilities for doing this?


4. How will your organization know if you are making progress?


5. What have and haven’t you accomplished so far?