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Shooting Touch

 65 Sprague Street, East Building, 2nd Floor
 Boston, MA 02136
[P] (617) 908-7703
[F] (508) 359-2152
Lindsey Kittredge
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 Printable Profile (Summary / Full)
EIN 61-1544791

LAST UPDATED: 11/09/2017
Organization DBA Shooting Touch, G3: Getting Girls in the Game, Basketball Health Corps
Former Names --
Organization received a competitive grant from the Boston Foundation in the past five years No


Mission StatementMORE »

Shooting Touch is a non-profit sport-for-development organization using the power of basketball to educate and empower at-risk youth and the communities in which they live.

Mission Statement

Shooting Touch is a non-profit sport-for-development organization using the power of basketball to educate and empower at-risk youth and the communities in which they live.

FinancialsMORE »

Fiscal Year Jan 01, 2017 to Dec 31, 2017
Projected Income $540,000.00
Projected Expense $540,000.00

ProgramsMORE »

  • G3: Getting Girls In the Game
  • Shooting Touch
  • Shooting Touch's Basketball Health Corps
  • The Shooting Touch Kids Camp with Coach Bob Hurley

Revenue vs. Expense ($000s)

Expense Breakdown 2015 (%)

Expense Breakdown 2014 (%)

Expense Breakdown 2013 (%)

For more details regarding the organization's financial information, select the financial tab and review available comments.


Mission Statement

Shooting Touch is a non-profit sport-for-development organization using the power of basketball to educate and empower at-risk youth and the communities in which they live.

Background Statement

Mission and Vision - Shooting
Touch is an international sport for development organization using the power of basketball to educate and empower youth in need and transform the communities in which they live. Our vision is to create a world where every child lives a happy life free from disease.
Shooting Touch was founded on the premise that when young people are prevented from exercising their ‘Right to Play’ they have a significantly lower chance being healthy and growing up to reach their full potentials. Without the foundational pillar of play, a child cannot fully develop the individual skills and social competencies on which health, education, and empowerment are built and sustained throughout adulthood. It is this realization that birthed Shooting Touch’s sport-for-development mission to use the power of basketball to educate and empower at-risk youth and the communities in which they live. Since 2007, our programs have served
over 12,000 youth globally using basketball as a platform to deliver vital
health education for an active lifestyle free from disease today, and the
skills and trajectory for success in the future.
On July 1st, 2008 Shooting Touch was founded in Dorchester,
MA by Lindsey and Justin Kittredge. Working in the corporate sports industry, the pair identified an overlap between the city’s underserved youth and a lack of access to sports programs. It became quickly apparent to the Kittredges that these same children whom were being denied their right to play, came from families struggling to break out of the cycles of poverty and disease that plague this ‘minority-majority’ city. As the pair continued to see budget-cuts to public sport programs continue, they mobilized their networks, began gathering resources, and thus the Pre-Season Tune-Up, Shooting Touch’s first sport-for-development initiative was born.
The Basketball Health Corps in Rwanda constructs courts, trains coaches, and builds teams in order to deliver an on/off-court curriculum, which uses the game to incite behavioral health change, promotes equality and empowerment, and provides youth with a pathway to employment. Back at home in Boston, G3: Getting Girls in the Game, enrolling 125
urban girls across three schools, not only delivers a foundation of on court
skills but connects young women with the coach-mentors they need to grow up healthy, empowered, and graduate from high school.

Impact Statement


Top Accomplishments:

1. As a small non-profit Shooting Touch has been able to make a significant impact on the lives of over 1200 youth since inception from Boston to Rwanda. The budget we work with is small and yet we are able to reach these kids with impactful health focused curriculum.

2. G3: Getting Girls in the Game has provided nearly 100 young girls safe, supportive, sport-based response to barriers in areas of health, self-esteem, and access to regularly scheduled physical activity in Dorchester, Roxbury, and Mattapan.

3. Shooting Touch Getting Girls in the Game has established a multi-level partnership with the Boston Police Department and the Boston Police Athletic League. The officers volunteer as coach-mentors for the young girls in G3 and continue to support the program by providing athletic equipment and facilitating breakout sessions on topics including self-esteem, cyber bullying, sexting, social media, important relationships and the power of engaging in sport.

4. In Rwanda the curriculum taught has increased the hygienic practices like hand-washing by 25%, and reduced the risk of HIV/AISs exposure by 36%.

5. Provided health care coverage to 400 youth for a year through the Family Health Care Initiative. This initiative gives the youth the ability to stay healthy, stay in school, and transform the lessons they learn on the court into lifesaving decisions and actions.


1. Expand on the partnership with public health providers, national basketball teams and Peace Corps volunteers.

2. Monitor and evaluate Turikumwe curriculum to be able to eventually replicate the model and grow the program to other communities.

3. Create a formal curriculum for the G3 program that is testable and can be replicated to grow the program.


1. Unrestricted funding through sponsorships, grants, and in-kind donations.

2. More full time staffing- 2 female coaches for BHC, a program director and more coaches for G3, in office staff in development, marketing, research, and accounting/finance

3. A fully developed G3 curriculum that is customized, measured and evaluated in a way that ensures the G3 girls are able to get as much out of it as possible

4. A developed marketing plan and strategy that accurately and effectively markets the Shooting Touch brand, events, and media.

5. A Shooting Touch facility with courts and office space.

5. Reach a working budget of $500,000.


Needs Statement


1. Unrestricted funding through sponsorships, grants, and in-kind donations for a working budget of $500,000.

2. More full time staffing- 2 female coaches for BHC, a program director and more coaches for G3, in office staff in development, marketing, research, and accounting/finance

3. A fully developed G3 curriculum that is customized, measured and evaluated in a way that ensures the G3 girls are able to get as much out of it as possible

4. A developed marketing plan and strategy that accurately and effectively markets the Shooting Touch brand, events, and media.

5. A Shooting Touch facility with courts and office space.

CEO Statement

2016 has been a momentous year in Shooting Touch history. With the cooperation and support of all our donors, partners and communities, we have been able to reach more youth than ever before. With expanding reach, we are proud to say we have also expanded the impact we are able to make by using the game of basketball as a tool to educate and empower youth around the world and back home in Boston. 
From our newly formed and flourishing partnership with the Boston Police Department and Getting Girls in the Game, to the curriculum and health care sponsorships extended to hundreds of Rwandan citizens, we have been hard at work changing the game, providing opportunities for success, and ensuring that every child can grow up free from disease in order to reach their fullest potential.
We are reaching out in hopes that all potential donors will see how unique and different our organization is. There are few, if any, basketball-based youth development organizations in Boston. This is ironic given that basketball is the most popular sport played throughout Greater Boston. We founded this organization by starting small, on- court basketball instruction clinics for inner city youth at a neglected gym in South Boston. We ran these programs in our free time, on the weekend, charging no money. We did it because we loved coaching, educating and mentoring youths who otherwise do not have the guidance at home. 
Slowly, the interest in our programs grew and before we knew it kids from inner city Boston and western suburbs were lining up for our weekend programs. We were different. We taught the fundamentals of the sport and we taught life lessons about violence prevention, leadership skills and equality off the court.Quickly, we realized how much there is a need for Shooting Touch to have a larger presence throughout the city.
It is important to realize that Shooting Touch is not totally about basketball. We are an education organization that also coaches the sport. Basketball is the hook. It is the glue that bonds kids together and giving its enormous popularity and how it is ingrained into pop culture, the potential for impact is huge. When young men and women are in a common place, doing something that they love, their minds open. They open to the amazing opportunity for learning. That is what Shooting Touch is about, using basketball as a platform to educate, mentor and coach kids to maximizing their futures. 
We are in to make a difference. We created this organization from the ground up using a ton of hustle, hard work and bare bones grassroots marketing efforts. We also created an international program – The Basketball Peace Corps- helping children in underserved communities around the world. The BHC has positively impacted over 10,000 youths worldwide in 3 short years.We strongly believe in the power of sport on developing young men and women on both international and domestic soil. 
We are hopeful to bring more resources to our current programs in Boston and create a bigger version of our Sabbatical Program in our own backyard. We simply just need help. We need that big break that is going to push us onto the next level of program growth. We hope that you can help us and the children of Boston reach their optimal potential.
Thank you
Lindsey Kittredge 

Board Chair Statement

My name is Sam Presti and I am the Executive Vice President and General Manager of the NBA Franchise, The Oklahoma City Thunder. I am a Boston native who grew up in Concord, Massachusetts and a graduated from Emerson College.
I have lived and breathed the game of basketball my entire life. The game has provided me with enormous lessons on and off the court as a player in high school and college. Fortunately, my deep understanding of the sport as a business has led me to my current position of  running one of the most exciting NBA teams in the history of the league.
I was first introduced to Shooting Touch in 2012 by Justin Kittredge. Justin asked me to be on the Board and be an integral part of the organization's growth. After I did my research, I was drawn to Shooting Touch's grassroots growth, Lindsey and Justin's innate passion to help others through sport, and the success and impact this organization has had in Boston as well as in underserved communities around the globe. Shooting Touch is unique, is it is real and I am more than proud to be a part of this team.
Just last year Shooting Touch raised over $250,000 dollars with very minimal resources all while serving over 12,000 youths by using the platform of basketball worldwide in countries of Senegal, Brazil, Cape Verde, South Africa, Zimbabwe and Rwanda. The seven Fellows who have served overseas as ambassadors of the Basketball Health Corps Program have been the finest young men and women I have been lucky enough to meet. The commitment that Shooting Touch has made in Rwanda for the next 3-5 years will provide sustainable youth development programs for African youths. Besides using basketball as a platform to teach health promotion, disease prevention and basketball skills, Shooting Touch has helped build over 8 new courts overseas, giving new young men and women the opportunity to play and learn a new sport, on a brand new court.
Domestically, Shooting Touch has on average 3,000 kids in Boston participating their camps, clinics and tournaments each year. These inner city and suburban youths are coached, educated and mentored on the court learning basketball fundamentals. Off the court they learn leadership, gender equality and maximizing their educational opportunities through speaker programs and mentoring programs.
Like many non-profits, the challenges we have faced are simply growing pains. We need more resources for marketing and staff. We simply don’t have the capital to pay them. When we cannot pay our employees, we are not maximizing our expansion and therefore, our impact. We need help pursuing sponsorships and growing our programs here in Boston.
Knowing the Boston basketball market, their simply is not one major youth development program in this City that harnesses the thousands of inner city youths playing this game. Shooting Touch has the basketball and community knowledge to help educate these young men and women on essential life skills through the power of this game. They need funding and resources to be able to get this program accomplished.
I am continuing to stay very involved with Shooting Touch and if there is any more information I can provide, please let me know. 
Sam Presti 

Geographic Area Served

Shooting Touch's year-round programs are split between domestic and international.

The first, G3: Getting Girls in the Game has partnered with five Boston Public and Charter schools and the Boston Police Department to provide a free sport-for-development program open to all of Boston's inner city girls.

The second, The Basketball Health Corps, operates in 5 rural communities in Rwanda's Eastern Province: Rwinkwavu, Rukara, Kayonza, Gahini, and Nyamirama. The Basketball Health Corps marries the values and skills learned on the court with lessons and experiences that target improved health, citizenry, and employability. 

Shooting Touch also holds a number of events that take place throughout the Boston Metro area.

Organization Categories

  1. Recreation & Sports - Basketball
  2. Youth Development - Youth Development Programs
  3. International, Foreign Affairs, and National Security - International Development

Independent research has been conducted on this organization's theory of change or on the effectiveness of this organization's program(s)

Under Development


G3: Getting Girls In the Game

Shooting Touch has responded to a call from the City of Boston to get urban female youth more actively engaged in and have equal access to sport programming. The primary goal of G3 Boston is to provide a safe, supportive, sport-based response to barriers in girls' health, self-esteem, and access to regularly scheduled physical activity. G3 also provides a very important on-court solution to improving race relations between low-income inner city youth and local police officers. By following the Shooting Touch global mission of educating and inspiring at-risk youth through basketball, the organization has partnered with five Boston Public and Charter schools and launched Getting Girls in the Game, a free sport-for-development program open to all Boston inner city girls. G3 is currently enrolling approximately 75 public middle and junior high school girls between the ages of 10-15 at three of the city's public charter schools and youth centers. With a recently formed partnership with the Boston Police Department, these young girls are given a dynamic support system and a safe place to express themselves through basketball.

Budget  --
Category  Youth Development, General/Other Youth Development, General/Other
Population Served Adolescents Only (13-19 years) At-Risk Populations Children Only (5 - 14 years)
Program Short-Term Success  Shooting Touch's 2016 year-end, short-term goals include a few that would ultimately allow for the G3 programming to be consistent and more accessible. Currently the program is working out of the Epiphany School in Dorchester, Massachusetts and Shooting Touch would like to secure this location as our program headquarter and "drop-in" center. The locations we secure for our programming must be on or near to the Mass Transit stops for these youth and families to be able to access the two 6 week pre and post season programs to be offered. In these programs Shooting Touch aims to introduce health curriculum to be monitored and evaluated long-term. Shooting Touch intends to grow the program from its current 75 to 150 females.
Program Long-Term Success 

For the G3 program to continue to be successful and expand effectively Shooting Touch needs to accomplish a series of things. The girls of the G3 program are lacking adequate health education and for this Shooting Touch intends to develop a targeted health curriculum endorsed by local public health partners that can be brought to the program. Shooting Touch intends to expand the program from the current 75 females reached to a population of 1,000 middle school urban females in a space of our own. Eventually, Shooting Touch will require a facility with a gym and office space that accommodates the girls we serve.

Program Success Monitored By 
The program success is monitored by a few measurable outcomes. Shooting Touch's Getting Girls in the Game has reached 75 young urban city girls and intends to grow its program to 100 by the end of 2016. There have been two program co-directors added to G3 that have organized the program schedule and needs. In addition the girls that we serve have returned with the desire to be a part of the community we have formed within a community. It is incredible. 
Examples of Program Success  The G3 program attendance has grown over the past few years since inception, and it is at high demand from the young females of the Greater Boston area. With the help of the Boston Police Department we have been able to have a coach-mentor program begin to form. These youth have returned to the programs and confided in the Shooting Touch staff and volunteers. 

Shooting Touch

Shooting Touch is an international sport-for-development non-profit that uses the power of basketball to educate and empower at-risk youth and the communities in which they reside. This is done in both locally, in Boston, and abroad in Rwanda by teaching the fundamentals of basketball and in the process providing these youth with vital health information. G3: Getting Girls in the Game is the Boston-based program offered to girls in the community where they are able to participate in a sport that, in past, has not been offered in the form of a free, coach-mentor program. Shooting Touch offers this free, safe, sport-based educational experience to these young girls. The Basketball Health Corps is the Shooting Touch program based in Rwanda. There, our in country director, fellows and trained coaches host programming for the young men and women of the 8 different communities and, not only teach them the sport, but emphasize the importance of the health curriculum they are teaching.

In addition to these two branches of Shooting Touch there are several events, such as camps, clinics, and fundraising events that allow for the programs to be functional long-term
Budget  $400,000.00
Category  Education, General/Other Extracurricular Sports
Population Served Children and Youth (0 - 19 years) At-Risk Populations Females
Program Short-Term Success  The short term program success will simply be that inner city youth respond to our program's possibilities. If we can attain the participation of the youths, we have them! Young men and women love basketball and if they see our program as fun and beneficial to them, then we will be able to help them reach their goals. 
Program Long-Term Success 
The ideal goal for this program is that Boston's inner city youth are given more opportunity in life because of his/her success in sports. The following are goals for this program:
  • A raise in the % females participating in after school basketball activities. 
  • A raise in the % of academic achievement for our participants in their respective schools because of our mentoring on and off the court. 
  • A raise in  % graduation rate from high school participants and pursue college education.
  • A raise in % of community service activities from our participants
  • A raise in % for all participants in improving basketball fundamentals
  • A raise in attendance for all outdoor, street safe tournaments and clinics provided by our staff during the summer time. 
Program Success Monitored By 
We will monitor the success of our program by : 
  • Student surverys allowing participants to indicate what is beneficial to them or not
  • Data indicating participation numbers, who are coming to the programs and who are repeat members
  • Working with the respective school in calculating academic scores for the participants involved in our program
  • Tallying female participation #'s in our programs.  
Examples of Program Success  There are no basketball youth based development programs in the City of Boston to take examples from! That in and of itself proves that there is a huge need for this program!

Shooting Touch's Basketball Health Corps

In 2012, Shooting Touch put down program roots in Rwanda and is now serving over 800 youth in eight rural communities struggling to rebuild after the 1994 genocide. 67% of Rwandans are under the age of 25. This population represents a youth bulge that is hungry for knowledge and success but is being starved of the access and opportunities integral to their personal and professional development. In order to reverse the cycles of poverty, disease and violence, the Basketball Health Corps is transforming courts into classrooms where youth and their communities can learn, develop, and play together.

The Shooting Touch Basketball Health Corps grants graduating college-athlete seniors the opportunity to travel to Rwanda and partake in a year-long international work program using the platform of basketball to help foster education and influence positive social change in the third world communities of Rwanda.

In its fifth year, program grantees have work in Brazil, Cape Verde, Senegal, Zimbabwe and South Africa. In order to ensure program sustainability, Shooting Touch has focused the program in eight different communities of the Easter Province of Rwanda. In these communities Shooting Touch has constructed 8 full courts, rebuilt 10 half courts, and served several hundred youth. Grantees educate youths in their respective communities on implementing Shooting Touch's Turikumwe curriculum, meaning “we are together” in Kinyarwanda. This curriculum marries the values and skills learned on the court with lessons and experiences that target improved health, citizenry, and employability.

Budget  $550,000.00
Category  International, Foreign Affairs & National Security, General/Other International Education Assistance
Population Served Africa Children and Youth (0 - 19 years) At-Risk Populations
Program Short-Term Success 
In the next year, the current on the ground Sabbatical Program will be a success if the following goals are achieved:
  • Two more basketball courts are built from scratch
  • 1000 females learn how to play basketball
  • 5-10 basketball camps are run teaching on and off court life lessons for Rwandan youth
  • 5-10 coaching clinics are help to teach Rwandan men and women how to teach the game.
  • Establishing one partnership with a local health organization to team up and teach about disease prevention, gender equality and violence prevention at all basketball events.  
Program Long-Term Success 

The Shooting Touch Basketball Health Corps has had the honor to work with and teach the people of the Eastern Province of Rwanda. In the process of doing so there has been a total of 25 basketball courts built allowing the youth of these regions to play the game, transform the landscapes and engage in active healthy habits. The organization has been able to foster the growth of basketball among the Rwandan youth. The more sports Rwandan youth can play and learn the better they can continue to heal as a nation from 1994 Genocide. There have 10 self-sustaining basketball programs created that the Rwandan coaches have been trained to run and have continued to impact the children of the program. The Shooting Touch Basketball Health Corps has an increasing number of female attendees who have been introduced to the sport.

Program Success Monitored By 
The program success will be monitored by:
  • Increase in participation numbers for all camps, clinics, coaches clinics and female participation for Rwandan youth. 
  • Increase in the number of built courts 
  • We will have to obtain public health records and see the data change in targeted youth demographic coming through our programs on i.e. violence prevention, disease prevention (sexual), female sports participation, etc. 
  • Increase in the amount of coaches teaching the sport.
  • Sustainability and growth of small business engaging the community. 
  • Survey solicitation for all participants engages in all events.  
Examples of Program Success 


Year One – Tome Barros (2010 Grantee) Senegal, Brazil, Cape Verd
Refurbished (6) baskets, (4) in Cape Verde.
Ran (3) camps and taught off-court essential life skills in Senegal.
Set up (3) “safe sex” clinics in Cape Verde and Brazil.
Coached, educated and mentored (2,360) youth in camps and clinics in three different countries
Year Two – Leah Westbrooks (2011 Grantee) South Africa, Zimbabwe
2 outdoor basketball courts built in Zimbabwe
Hosted youth clinics on harmful cultural practices and HIV/AIDS prevention
Established 6 high school basketball teams
Started (6)basketball clubs in Gulati, Zimbabwe
Provided scholarships for children to go back to school
Certified (4) local youth to work and coach basketball in the village
Provided (2) schools with basketball uniforms
Provided (12) schools with basketball equipment
Certified (35) school teachers in basketball coaching
Coached (4,100) African youth in basketball throughout the 10 months.

 Year Three

Isaura Guzman and Casey Stockton (2012 Grantees) Kayonza District, Rwanda

The Shooting Touch Kids Camp with Coach Bob Hurley

Every July Shooting Touch hosts a fundamentals skills and drills camp with legendary high school Basketball Hall of Fame coach, Bob Hurley. The camp is a 4-day unique program that runs in July, offering the 3rd-9th graders elite coaching in areas of skills, drills, ball handling, and strength and conditioning. Since the beginning, Shooting Touch has offered scholarships to inner city, or under privileged youth so that they are given the same opportunity to attend the camp as others. 
Budget  $300.00
Category  Recreation & Sports, General/Other Basketball
Population Served Children and Youth (0 - 19 years) At-Risk Populations K-12 (5-19 years)
Program Short-Term Success  Increase in the number of scholarships and attendance. 
Program Long-Term Success  Grow the camp so more scholarships are raised, and so we have the possibility to provide free admission to all that are unable to pay their way through. 
Program Success Monitored By  The money that has been brought in through the program allows us to better read the success of the program. 
Examples of Program Success  Last three years the amount of scholarships has grown by 15 more scholarships each year. 

CEO/Executive Director/Board Comments

Shooting Touch is at an enormously exciting point in the organizations growth. We have grown a great deal and see the possibility of what we can contribute back to the City of Boston. However, we lack funding to hire the team necessary to fully implement our vision for the program. To build the organization, we (program founders) are routinely working up to 100 hours per week without taking a salary. Our goal is to maintain a minimum budget of $100,000 to build and develop human resources that will be dedicated to project management, marketing, and volunteer recruitment.

We have built an amazing group of basketball ambassadors on our Board, people who have serious leverage to enable our growth. We understand that over the long-term, some modest compensation will be required to maintain this strength. Again, we lack the resources right now to maintain momentum.

Due to to the high volume of program participants, volunteers are always needed. We are interested in learning more about volunteer recruitment and retention strategies to better engage citizens of Boston, young men and women whom we can develop a mutually beneficial relationship with.

4.    We are eager to enhance our website, promotional materials, branding and public relations capacity. Some of this will be accomplished by hiring support staff, however we are also interested in external expertise to optimize our reach. 

We have a great deal of potential for growth and therefore impact, we just need the more resources to do so. 




CEO/Executive Director Mrs. Lindsey Cronin Kittredge
CEO Term Start Apr 2008
CEO Email
CEO Experience Ten years of experience as a resourceful leader adept at implementing high, profile communications and marketing programs within the non-profit, sports and real estate industries. Specialties include managing a growing foundation and non-profit organization, creating integrated strategies that lead to new customer sales base, creating and managing brand and product evolution, creating public relations campaigns and securing valuable media endorsements for targeted brands and products.Recently co-founded a non-profit organization that uses the platform of basketball to help educate and positively impact young men and women around the world. Personal traits include strong and persuasive interpersonal skills, an energetic and committed work ethic, a loyal and positive co-worker, a natural leader and a creative and confident thinker·        Shooting Touch, Inc. ||August 2008 – Present. | Boston, Massachusetts | Executive Drector·        Accelerated Marketing Partners|Project Manager|March 2005-April 2008 | Boston, Massachusetts·        McDermott Ventures, LLC June 00-June 04 Senior Account Executive | Boston, Massachusetts·         Professional Public Relations LLC |Account Coordinator|July 1999-May 2000 | Sydney, AustraliaEDUCATION·        University of Vermont| September 1995-May 1999 | Burlington, Vermont·         Earned a Bachelor of Science Degree as a Dean's List Student.·         Member of Division I Women's Lacrosse Team·        American Institute of Foreign Study |January 1998-June1998 | Florence, Italy·        The Rivers School| September 1991-May 1995 | Weston, MassachusettsMISCELLANEOUS
·        Member of the National Sports Marketing Network·        Highly proficient in Microsoft Office, Microsoft Publisher, Microsoft Photoshop, Adobe Acrobat Reader, Microsoft Excel and Illustrator.·        Marathon runner (Boston and New York)Mother of two wonderful girls 
Co-CEO Mr. Justin Kittredge
Co-CEO Term Start Apr 2008
Co-CEO Email
Co-CEO Experience Experienced Product Director, Marketing Manager and Sales Account Manager with extensive hands on expertise developing relationships and managing cross-functional teams within the athletic industry. Directed various programs/people and promoted strategies that have increased sales, market presence and enhanced brand exposure regionally, nationally and internationally.
ShoOTING TOUCH, Inc.Boston based global non-profit basketball organization
President/CEO –4/07-current
Reebok International Ltd.,Canton, Massachusetts

Director of Reebok Basketball – Footwear/Apparel, 11/10-12/12
·        Senior Product Marketing Manager - Basketball, 5/08-11/10
·        Product Marketing Manager - Basketball, 8/06-5/08

ATSCO Footwear Group –Avon, Massachusetts
·        New England Sales Account Manager, 8/05-8/06
·        Product and Marketing Manager - Ellesse, 1/05-8/05
Reebok International Ltd.,Canton, Massachusetts
·        Associate Product Marketing Manager, Basketball/Cross Training/Tennis,3/03 – 7/04                     
·        Senior Retail Marketing Representative(Chicago, Illinois), 9/01 – 3/03

James Madison University  Harrisonburg, VA                        
Bachelors of Arts Degree

·        3 Time Guinness World Record holder for Basketball Free Throw
·        Executive Producer Coach Bob Hurley Instructional Basketball Videos
·        2012 – Commencement High School Graduation Speaker at New Mission High School with audience of 750 people.
·        2003-2004 Chairperson for REACH (Reebok Human Rights Organization)
·        North Region Reebok 2001 Outstanding Retail Marketing Rep Award
·        2002 New Balance Escape from Alcatraz Triathlon
·        2002 Chicago Marathon
·        North Region Reebok 2001 Outstanding Retail Marketing Rep Award
·        Coach of 2005 and 2006 Bay State Magic AAU Basketball Team – Massachusetts State Champions
·        Captain of 2000 James Madison University Basketball JV team
·        Sigma Nu Fraternity President 2000

Former CEOs and Terms

Name Start End
-- -- --

Senior Staff

Name Title Experience/Biography
-- -- --


Award Awarding Organization Year
100k for 100 Cummings Foundation 2016


Affiliation Year
-- --
Member of state association of nonprofits? No
Name of state association --

External Assessments and Accreditations

External Assessment or Accreditation Year
-- --


Boston Scholar Athlete Program hired us as their basketball partner to teach over 650 Boston Public School youths

BCYF has served as a host and collaborator for our G3 program.

Babson College has been host to multiple Shooting Touch events.

GloBall Giving has provided Shooting Touch with large quantities of basketball related gear to send to Rwanda.

FERWABA, the Rwandese Federation of Association Basketball, has collaborated with Shooting Touch on three (3) major basketball related events in the past year, with more in the works. They also assist in training and outfitting our coaches.

The Society for Family Health provides Basketball Health Corps fellows in Rwanda with health products, services, and behavior change communications.

The Kayonza Youth Friendly Center serves as Shooting Touch's host facility for our Rwandan headquarters, as well as collaborating on multiple health education events.

Kepler University has partnered with Shooting Touch to provide interns based in Rwanda to help with Monitoring and Evaluation. 
Shooting Touch has partnered with the Boston Police Department to provide the G3: Getting Girls in the Game program with healthy role models, a coach-mentorship program and to form health relationships with community officials. 

CEO/Executive Director/Board Comments


Foundation Comments


Staff Information

Number of Full Time Staff 8
Number of Part Time Staff 15
Number of Volunteers 10
Number of Contract Staff 2
Staff Retention Rate % 100%

Staff Demographics

Ethnicity African American/Black: 11
Asian American/Pacific Islander: 0
Caucasian: 4
Hispanic/Latino: 0
Native American/American Indian: 0
Other: 0
Other (if specified): 0
Gender Female: 10
Male: 23
Not Specified 0

Plans & Policies

Organization has Fundraising Plan? Under Development
Organization has Strategic Plan? Yes
Years Strategic Plan Considers 4
Management Succession Plan Under Development
Business Continuity of Operations Plan No
Organization Policies And Procedures Yes
Nondiscrimination Policy Under Development
Whistle Blower Policy No
Document Destruction Policy --
Directors and Officers Insurance Policy Yes
State Charitable Solicitations Permit No
State Registration --

Risk Management Provisions


Reporting and Evaluations

Management Reports to Board? N/A
CEO Formal Evaluation and Frequency No Semi-Annually
Senior Management Formal Evaluation and Frequency Yes Quarterly
Non Management Formal Evaluation and Frequency Yes Quarterly


Board Chair Mr. Alex Gallagher
Board Chair Company Affiliation Noble and Greenough School
Board Chair Term Nov 2016 - Dec 2019
Board Co-Chair --
Board Co-Chair Company Affiliation --
Board Co-Chair Term -

Board Members

Name Company Affiliations Status
Mr. Kenny Atkinson NBA Atlanta Hawks Voting
Mr. Fred Bertino MMB Advertising Voting
Ms. Ellen Crowley Noble and Greenough Athletics Voting
Mr. Kevin Eastman Coach, Educator, Speaker Voting
Mr. Amadou Fall NBA Africa Voting
Mr Fran Fraschilla ESPN Voting
Mr. Bob Hurley St. Anthony's High School Voting
Mr. Justin Kittredge ISlide Voting
Ms Amy Latimer President of the TD Garden Voting
Mrs. Jackie MacMullan ESPN Voting
Mr. Jay Murphy Axia Group of Rhode Island Voting
Ms Cheney Ogwumike Forward WNBA Connecticut Suns Voting
Ms Nneka Ogwumike Forward WNBA Los Angeles Sparks Voting
Mr. Kelly Olynyk Boston Celtics Voting
Mr. Samuel Presti GM and EVP of NBA Oklahoma City Thunder Voting
Mr. Chris Rivers Adidas Voting
Mr. Robert Schlakman Granite Telecommunications Voting
Ms. Barbara Stevens Bentley University Voting
Mr. Craig Stockmal Focused Impressions Voting
Mr. Jay Triano NBA Portland Trailblazers Voting
Dr. Mary Vadnais Harvard Medical Associates Voting

Constituent Board Members

Name Company Affiliations Status
-- -- --

Youth Board Members

Name Company Affiliations Status
Ms. Ellen Crowley -- --
Mr. Brian Edgerely Bain Capital Voting
Ms. Eliza Goode American Express Voting
Mr. Patrick Kelley Intensity Voting
Mr. Derek Retos Tufts University Voting

Advisory Board Members

Name Company Affiliations Status
Mr. Jay Murphy The Axia Group NonVoting
Mr. Peter Retos Consultant Voting
Mr. Robert Schlakman Granite Telecommunications NonVoting
Mr. Craig Stockmal Focused Impressions, Inc. NonVoting
Dr. Mary Vadnais -- NonVoting

Board Demographics

Ethnicity African American/Black: 4
Asian American/Pacific Islander: 0
Caucasian: 17
Hispanic/Latino: 0
Native American/American Indian: 0
Other: 0
Other (if specified): 0
Gender Female: 7
Male: 14
Not Specified 0

Board Information

Board Term Lengths 2
Board Term Limits 2
Board Meeting Attendance % 100%
Written Board Selection Criteria No
Written Conflict Of Interest Policy Yes
Percentage of Monetary Contributions 80%
Percentage of In-Kind Contributions 100%
Constituency Includes Client Representation No

Standing Committees


CEO/Executive Director/Board Comments


Foundation Comments



Revenue vs. Expense ($000s)

Expense Breakdown 2015 (%)

Expense Breakdown 2014 (%)

Expense Breakdown 2013 (%)

Fiscal Year Jan 01, 2017 to Dec 31, 2017
Projected Income $540,000.00
Projected Expense $540,000.00
Form 990s

2015 Form 990

2014 Form 990

2013 Form 990

2012 Form 990

2011 Form 990

2010 Form 990

Audit Documents

2016 Review

2015 Review

2014 Review

2013 Review

2012 Review

IRS Letter of Exemption

IRS Letter of Determination

Prior Three Years Total Revenue and Expense Totals

Fiscal Year 2015 2014 2013
Total Revenue $252,746 $199,722 $161,412
Total Expenses $219,235 $210,371 $196,621

Prior Three Years Revenue Sources

Fiscal Year 2015 2014 2013
Foundation and
Corporation Contributions
-- -- --
Government Contributions $0 $0 $0
    Federal -- -- --
    State -- -- --
    Local -- -- --
    Unspecified -- -- --
Individual Contributions -- $17,500 $12,000
Indirect Public Support -- -- --
Earned Revenue $30,200 $182,222 $149,412
Investment Income, Net of Losses -- -- --
Membership Dues -- -- --
Special Events $222,546 -- --
Revenue In-Kind -- -- --
Other -- -- --

Prior Three Years Expense Allocations

Fiscal Year 2015 2014 2013
Program Expense $219,235 $210,371 $196,621
Administration Expense -- -- --
Fundraising Expense -- -- --
Payments to Affiliates -- -- --
Total Revenue/Total Expenses 1.15 0.95 0.82
Program Expense/Total Expenses 100% 100% 100%
Fundraising Expense/Contributed Revenue 0% 0% 0%

Prior Three Years Assets and Liabilities

Fiscal Year 2015 2014 2013
Total Assets $87,481 $53,970 $68,052
Current Assets $87,481 $53,970 $68,052
Long-Term Liabilities $50,255 $50,255 $53,688
Current Liabilities $0 $0 $0
Total Net Assets $37,226 $3,715 $14,364

Prior Three Years Top Three Funding Sources

Fiscal Year 2015 2014 2013
1st (Source and Amount) -- --
-- --
-- --
2nd (Source and Amount) -- --
-- --
-- --
3rd (Source and Amount) -- --
-- --
-- --

Financial Planning

Endowment Value --
Spending Policy N/A
Percentage(If selected) --
Credit Line Yes
Reserve Fund No
How many months does reserve cover? --

Capital Campaign

Are you currently in a Capital Campaign? No
Capital Campaign Purpose --
Campaign Goal --
Capital Campaign Dates -
Capital Campaign Raised-to-Date Amount --
Capital Campaign Anticipated in Next 5 Years? Yes

Short Term Solvency

Fiscal Year 2015 2014 2013
Current Ratio: Current Assets/Current Liabilities inf inf inf

Long Term Solvency

Fiscal Year 2015 2014 2013
Long-term Liabilities/Total Assets 57% 93% 79%

CEO/Executive Director/Board Comments


Foundation Comments

Financial summary data in the charts and graphs are per the organization's IRS 990s.  Contributions from foundations and corporations are listed under individuals when the breakout was not available.


The Impact tab is a section on the Giving Common added in October 2013; as such the majority of nonprofits have not yet had the chance to complete this voluntary section. The purpose of the Impact section is to ask five deceptively simple questions that require reflection and promote communication about what really matters – results. The goal is to encourage strategic thinking about how a nonprofit will achieve its goals. The following Impact questions are being completed by nonprofits slowly, thoughtfully and at the right time for their respective organizations to ensure the most accurate information possible.

1. What is your organization aiming to accomplish?

Since inception in 2008, Shooting Touch has continued to strive to reach our goal to provide one of the only free sport-for-development programs that uses basketball as a tool to educate and empower at-risk youth and the communities in which they live. Every boy and every girl should have the resources they need to live a longer, healthier life free from disease and we intend to grow and expand our curriculum and methodology to work towards ensuring that children have the opportunity to do so.

The Basketball Health Corps has been in existence longest of the Shooting Touch programs and the model has been built and restructured as we learn what is most impactful. In doing so we have grown the program to what it is. With in the next five years Shooting Touch intends to grow the core enrollment of the program from 500 to 3,000 youths and staff from 20 to 50 certified Rwandan coaches. This growth, encourages Shooting Touch’s expansion outward to all five of the Provinces of Rwanda and to secure trusting relationships with the Federation, Ministry of Education, Sport and Culture, and Health departments of the Country. Shooting Touch intends to build and refurbish courts in these other Provinces of Rwanda providing the fellows who run the programs to have more classrooms to educate and empower the youth from with the Turikumwe Curriculum.

G3 being the baby of the organization, continues to provide a safe, supportive, sport-based response to barriers in girls’ health, self-esteem, and access to regularly scheduled physical activity. The program is in the process of expanding the current sport-for-development model into Boston’s first free middle school girls basketball league. Shooting Touch aims to learn from the Basketball Health Corps model to create an advanced health curriculum to be endorsed by local public health partner back home in Boston, Massachusetts. Currently the program serves approximately 75 registered females in Dorchester, Roxbury and Mattapan and our intent is to increase this number to so G3 can reach 1,000 middle school urban females from the Greater Boston Area.

Our many goals for our programming work into the bigger picture of what a successful program means to us. Shooting Touch strives to make a difference in the effected communities in Boston and in Rwanda. We want to have these kids grow up healthier and have the same opportunities as others do. We want to allow them to break free from the chains It is important to make a difference in the lives that we can and strive to make a difference

Success for Shooting Touch is being able to making a difference in the youth that are caught in cycles of societies influences. Shooting Touch strives to improve the health, social, and educational opportunities for the youth we serve. Once we have given these youth a response to the barriers in their lives, we know we have created a successful program.

2. What are your strategies for making this happen?

Shooting Touch’s mission to use the power of basketball to educate and empower at-risk youth and the communities in which they live is accomplished through three objectives.

The first is to provide a place to play. Shooting Touch fills the gaps in access to safe, supportive and sport-based programming by facilitating the construction of community built courts, distributing equipment, providing on-court coaching training, and enabling competitive play. Shooting Touch has worked each year since inception to build or refurbish at least one basketball court in the Eastern Province of Rwanda, which provides the youth with a safe space to congregate and play. These courts are fully functioning, and funds are raised through a variety of sponsorship opportunities. In building them, local adults are provided with an opportunity for paid work further highlighting the sustainable impact Shooting Touch has aimed to make.

The second is the idea of a healthy mind in a healthy body. Shooting Touch facilitates sustainable and long-lasting changes in attitudes, beliefs, and behaviors relative to persisting low health outcomes by implementing a testable and seamless on-/off-court curriculum. The Shooting Touch Curriculum marries the importance of sport participation and skills, with the science of the body and how our health is impacted by society. The places to play created by building and refurbishing courts are strategically located near partner health or youth centers, allowing Shooting Touch to shift the impact from purely basketball-based skills development to a curriculum that builds capabilities both on and off the court. The courts are transformed into classrooms where they are able to learn from health and social development demonstrations.

The third objective is to empower athletes, teams and communities. Shooting Touch provides opportunities for personal growth and success by empowering players and coaches through activities and programming that steward leaders and foster a sense of ownership and responsibility to their team and community. By using sport as a tool the Shooting Touch staff is able to teach discipline, goal setting, and cooperation to a team and to an individual. This generates new relationships, a sense of trust, and a sense of belonging to and ownership over the courts. Coaches and fellows further enforce the relationship between the values and concepts learned on the courts with lessons and opportunities to improves one’s life off the court.

3. What are your organization’s capabilities for doing this?

Shooting Touch is a very capable, fast growing, driven organization that has cultivated several relationships to move the organization closer to accomplishing all goals. These relationships have connected Shooting Touch with resources, partners, networks and knowledge that allow the growth of Shooting Touch to occur. In house staff works tirelessly to do everything to contribute to the growth.

Through grants, relationships, and several sponsorships Shooting Touch has been able to meet and move the organization closer toward reaching every goal. 2016 has been a big year for Shooting Touch, filled with new partnerships, big grants, and incredible sponsorships. In the summer Shooting Touch received the Cummings Foundation 100k for 100 Grant. 100 organizations in the Boston area that are working to improve the lives of community members through education, healthcare, human services and social justice programs receive $100,000 dispersed over four years. In addition to the Cummings Foundation, The International Olympic Committee just selected Shooting Touch to be one of four organizations to receive the Sport and Active Society Grant of $20,000. The IOC selects organizations running effective sport for all programs in their communities.

In media, one of Shooting Touch’s 2016-2017 fellows, Chole Rothman, was featured in Boston Magazine for the work she is perusing with Shooting Touch in Rwanda. The article described her past work playing Basketball in Israel, on Merrimack College’s team and explained how her work with Shooting Touch would bring youth in Rwanda the access to sport. Shooting Touch was also featured in the Boston Globe for its recently formed partnership with the Boston Police Department and Boston Police Athletic League to encourage healthy relationships between the youth of the Boston Area and our women and men in blue.

The diverse board of directors and advisors include some high profile and connected people who have assisted with cultivation of donor relationships, partnerships and supporters. ESPN’s sports analyst and commentator, Fran Fraschilla, has been an active member of our social media by reposting materials and generating more viewers. Sports caster, Jackie MacMullen, has connected Shooting Touch to many media sources to broadcast media about the organization and made several introductions that have allowed Shooting Touch to gain sponsorships. Celtics player, Kelly Olynyk, has connected Shooting Touch to other players that are interested in becoming a part of the organization, has made guest appearances at camps and clinics, and been an incredible supporter of the work done here. Coach Bob Hurley, a finalist for induction into the Basketball Hall of Fame, has provided an annual camp where he provides his expertise as a coach and teaches different skills and drills that will allow the young basketball players to improve. These along with many other board members have been able to make many connections that have insisted that the organization become all that it can.

One thing that truly differentiates Shooting Touch from other sport-for-development organizations is that Lindsey and Justin Kittredge built the organization in response to, not only the apparent need for more guided athletic programming in the city of Boston, but the from love of the game. The organization that was built from this has provided thousands of youth the tools they need to improve the outlook of their futures, where other organizations are foundations that raise money for non-profits.

4. How will your organization know if you are making progress?


Shooting Touch is a developing program, learning what to include in a marketing plan, fundraising and development plan, and how to perform monitoring and evaluation to prove to funders and donors that the organization is doing big things. In the process of doing planning, Lindsey Kittredge and her team have found that trial and error is a large part of figuring out what will and will not work.

In the eight years of programming in Rwanda we are able to look at the quantitative growth of enrollment, number of courts built, and the improvements in medical treatment results. Each year, the enrollment numbers have grown and, just from 2015 to 2016, Shooting Touch Basketball Health Corps has increased enrollment by 66% from 480 to 800 Rwandan youth enrolled in programming. Female enrollment alone has increased 69% from 2014. This is an incredible jump in just one year. Since inception the program has built a total of 8 full courts and 10 half courts through the Eastern Province. Malaria prevention in these participants has increased by 51% as tested by pre- and post-tests to curriculum delivery.

These results in Rwanda come from a Basketball Health Corps trained mobilized research team. There are a total of 12 youth who are finished or out of school who have been trained in the program used to track data gathered from each participant. This data is then sent the Rwandan-based Shooting Touch team and to the organizational team based in Norwood to be evaluated and used to make informed decisions.

Our G3 program, still in its infancy, is changing its numbers with every event. The program has added 2 directors for G3 who have worked to establish a brand, direction and desired outcome for the program. They work to mentor the growing number of girls. The program has increased attendance by 50%. Other Boston programs such as the Kids Camp with Coach Bob Hurley has given 30 scholarships, and sold out attendance.

As the Shooting Touch participants are not expected to be elite athletes, they are expected to eventually develop value and skill sets, which support healthy lifestyles and becoming active community members. These are harder to measure because topics such as these are more opinion-based results coming from each participant. The Shooting Touch monitoring and evaluation strategy does, however, set baselines and target changes in basketball proficiency as well as changes in attitudes, beliefs, and behaviors relative to issues of health, social interaction, and educational attainment.

5. What have and haven’t you accomplished so far?


There is always more that can be done to use the power of basketball to empower and educate at-risk youth and to give them the tools and resources to prosper in life. Shooting Touch has created partnerships and received grants that have propelled the organization forward toward reaching these long-term goals.

Securing the Epiphany School as a program partner for the G3 Program, allows Shooting Touch to have a centralized location for the G3 girls in the program to attend. Shooting Touch provides programming as frequently as possible for the girls, including basketball practices, leagues and lesson play, a girls summit and going to college games. G3 gives these girls a place to express themselves through sport, and by having a centralized location for the program it becomes convenient for increasing current attendance from 75 females to 1,000 middle school urban females.

A recent partnership with the Boston Police Department and Boston Police Athletic League has publicized the G3 program in wonderful ways, bringing light to the great strides Shooting Touch is making to break the boundaries for girls in sports. This has helped Shooting Touch increase brand awareness and it possible to expand on the model being built. Partnerships and sponsorships allow for an organization to generate a stronger impact. The Shooting Touch partnerships with the Boston Police Department and the Boston Police Athletic League have not only created a stronger impact by mentoring these girls and becoming active members of the program, but have also kindled promising relationships providing new resources. They have allowed us to attract the attention of other possible partners schools and medical health educators.

For the Basketball Health Corps program our big news of receiving the International Olympic Committee grant is a gateway to so many international opportunities. As an international program, currently serving the Eastern Province of Rwanda, Shooting Touch has struggled in past to attract the attention of international funders. Now, having received the IOC grant from such a well-recognized organization, we believe we will be able to attract those international funders and grants. Shooting Touch will then be able to expand the program to all five Provinces of Rwanda with a well-tested curriculum model and growth of the program enrollment.

As Shooting Touch continues to make these large accomplishments it becomes apparent that there are always going to be larger funders and grant committees that do not desire to participate in the organization’s mission. This can be deflating and demoralizing, however, Shooting Touch does not allow these rejection letters to holdback from reaching further and continuing on. The attendee of the program are highly enthusiastic about the programing and what they are learning, however there are always going to be some that have external influences and influencers that are not positive models to mirror from. Shooting Touch works with at-risk youth in the Greater Boston Area that are growing up in a scary world. There are always going to be some negative, hurtful models in their lives but Shooting Touch intends to counteract these models by providing the girls with positive role models. In Rwanda, Shooting Touch works with youth whose families are stuck in a cycle of poverty and disease. Some youth are unable to attend the programming because they are needed to be responsible for their siblings. Shooting Touch is providing these youth with the health care needed to prevent malaria and prevalent diseases that cause these young kids to stay home from school to care for their families.