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Beyond Soccer Inc.

 280 Merrimack Street, Suite 309
 Lawrence, MA 01843
[P] (978) 681-5050
[F] (978) 681-5152
www.beyondsoccerlawrence.org
[email protected]
Stephanie McArdle
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INCORPORATED: 2011
 Printable Profile (Summary / Full)
EIN 45-0648718

LAST UPDATED: 04/06/2016
Organization DBA --
Former Names --
Organization received a competitive grant from the Boston Foundation in the past five years Yes

Summary

Mission StatementMORE »

Beyond Soccer is not a traditional soccer organization. We are a year-round, sports-based youth development program. The sport of soccer is the vehicle for connecting Lawrence kids and exposing them to new experiences, both on and off the field, that build confidence and create opportunities for leadership, healthy living and academic achievement.

We have a well-developed philosophy, track record, and working model of how sport can be used as a development tool to stabilize and improve kids’ lives, and combat social issues like childhood obesity and the disproportionate achievement gap linked to low income, minority populations, over an extended period of time. 

Mission Statement

Beyond Soccer is not a traditional soccer organization. We are a year-round, sports-based youth development program. The sport of soccer is the vehicle for connecting Lawrence kids and exposing them to new experiences, both on and off the field, that build confidence and create opportunities for leadership, healthy living and academic achievement.

We have a well-developed philosophy, track record, and working model of how sport can be used as a development tool to stabilize and improve kids’ lives, and combat social issues like childhood obesity and the disproportionate achievement gap linked to low income, minority populations, over an extended period of time. 


FinancialsMORE »

Fiscal Year July 01, 2015 to June 30, 2016
Projected Income $307,500.00
Projected Expense $306,070.00

ProgramsMORE »

  • 1. Travel Soccer
  • 2. Health & Wellness Programs: Health Kicks!
  • 3. Lawrence Public School Soccer, Mentoring & Wellness Initiative
  • 4. Off the Field Enrichment Initiatives; Leadership Development, Mentoring, Summer & Wintertime Enrichment
  • 5. City-wide Recreational Program

Revenue vs. Expense ($000s)

Expense Breakdown 2015 (%)

Expense Breakdown 2014 (%)

Expense Breakdown 2013 (%)

For more details regarding the organization's financial information, select the financial tab and review available comments.


Overview

Mission Statement

Beyond Soccer is not a traditional soccer organization. We are a year-round, sports-based youth development program. The sport of soccer is the vehicle for connecting Lawrence kids and exposing them to new experiences, both on and off the field, that build confidence and create opportunities for leadership, healthy living and academic achievement.

We have a well-developed philosophy, track record, and working model of how sport can be used as a development tool to stabilize and improve kids’ lives, and combat social issues like childhood obesity and the disproportionate achievement gap linked to low income, minority populations, over an extended period of time. 


Background Statement

Beyond Soccer was established to address the lack of structured, after-school activities available to low income, minority youth and families from Lawrence, MA. Most children have limited access to sports - like soccer - that encourage long term engagement and exposure to new places and people, especially through travel. We also recognize that kids who participate in sports are more likely to gain confidence, adopt healthier lifestyles and feel a strong sense of belonging.
 
Although Beyond Soccer is a relatively young non-profit organization, we have a seven-year track record of running programs in Lawrence and a well-developed philosophy, mission and working model of how we can use soccer as a youth development tool. We embarked on our soccer journey in late 2006 under the auspices of after school nonprofit, Youth Development Organization (YDO).We began with twelve girls, ages 9-10, from four struggling schools. These girls had no prior sports experience and eventually went on to compete in the Essex County Youth Soccer League as Lawrence’s FIRST travel soccer team. As we added teams and expanded our activities, it became clear that Beyond Soccer needed to spin off from YDO in order to focus sufficient energy and resources on improving our fledgling programs. We made the move in early 2011 and received our IRS 501(c)3 nonprofit designation in August 2011.
 
Since then we have been developing competitive and recreational soccer opportunities for Lawrence youth and supplementing those experiences with programs that promote self-confidence and healthy living, improved academic performance, leadership development and enhanced life skills. Today, we connect more than 2,000 Lawrence youth, ages 4-18, to on and off the field experiences that help them climb from difficult circumstances and build lives of meaning and purpose.
 
When we started in 2006, Lawrence was the only Essex County community without a single youth soccer team. Most of our families (primarily Latino) did not have any daughters playing sports and Lawrence High School was without a women’s soccer team. Fast forward to 2016: Beyond Soccer’s city-wide recreational league enrolls close to 300 elementary school youth annually; our summer camps should reach more than 500 Lawrence kids through new sport, health and leadership camps; our Lawrence Youth Travel Soccer program connects 8 teams or 150+ middle and high school students; our high school students represent 13 area high school soccer teams including first-time junior varsity and freshmen teams formed at Lawrence High School; we bring school-day soccer and wellness programs to more than 1,700 children in some of the City’s most underserved neighborhoods (8 different partner schools, plus YMCA, Community Group and Boys & Girls Club) and; our off the field programs and resources continue to strengthen important leadership, academic and wellness opportunities, i.e. cooking programs, youth employment, coaching and refereeing opportunities, mentoring, hiking trips and more.

Impact Statement

2015 - Major Accomplishments
  • Our presence in the Lawrence Public Schools, bringing soccer, nutrition and movement games to students during their school-day now includes 8 partner schools and 3 agency partners. This represents a 466% increase in school day kids reached since 2013 when we initiated our important work in the schools as part of the state’s school turnaround plan.
  • Beyond Soccer, together with the City of Lawrence and Groundwork Lawrence, successfully leveraged state funding to develop the City’s first youth dedicated soccer field. Our travel teams are anxious to take the field in early June 2016;
  • Beyond Soccer preserves a seven-year, 96% travel participant retention rate. It is very rare for a student to leave our programs;
  • 144 Beyond Soccer high school youth, or 97% of travel players participating in at least 2 travel seasons, represented sports teams at 13 area public and private high schools in 2015, and almost 70% were honor roll student-athletes;
  • All local high schools enrolling Lawrence youth have Beyond Soccer players serving as team captains (Central Catholic, Lawrence High School, Greater Lawrence Technical School and Fryeburg Academy);
  • A new partnerships with the Community Group made possible the hiring of our first, full-time Health & Wellness Coordinator in September 2015;
  • During the period of September 2015 through March 2016, Beyond Soccer has already provided 1,189 elementary school children with a total of 665 hours of physical activity. This number should grow to 1,700 kids and 1,100 movement hours by June 15, 2016;
  • In 2014/2015 we sponsored 620 activities. That’s almost 12 activities a week;
  • Our kids and families are benefiting from more than $100,000 in annual in-kind assistance, i.e. scholarships from 40+ nonprofits, schools and college partners;
  • 95% of travel participants improved their fitness level & made healthier choices in 2015;
  • A recent office relocation that included a custom-designed teaching kitchen with new appliances and work tables, has already expanded our after school healthy cooking courses;
  • Our leadership initiatives connected 56 students to leadership events, junior coaching and refereeing opportunities in 2015;
  • Since our inception 653 Lawrence kids have benefited from challenging and enriching summertime activities, including opportunities for 65 travel players to attend special soccer camps outside of Lawrence last summer, like the Julie Foudy Overnight Soccer Academy at the Peddie School in New Jersey. In addition to the obvious health benefits, these camps provided important exposure experiences for our young kids; and
  • A first-ever high school training week last August connected 45 Lawrence high school students to a rigorous soccer and fitness camp. Its success prompted a collaboration with Lawrence High School and Everyone’s A Player (North Andover) for a planned two-week, multi-sport Summer Sports Leadership Academy in summer 2016.

2016 – Primary Goals

  • Fund the purchase of a 12-15 passenger vehicle to help reduce costs and reach more kids.
  • Launch a two-week Lawrence Sports Leadership Academy in August 2016 in partnership with Lawrence High School and Everyone's A Player that will provide critical sport, health, leadership and team building support to Lawrence middle and high school students in their own backyard.
  • Identify space, finalize partnerships and secure funding to develop a turf/multi-sport surface in Lawrence that will expand recreational access.
  • Fund an 8-month Community Engagement Fellow in partnership with Merrimack College to improve our off the field leadership and academic programs as well as data tracking and measurement systems using new software system, Donor Action Software.
  • As part of the Lawrence Public School’s rehabilitation plans, continue our current school program partnerships in the 2016/2017 school year (Wetherbee, Leahy, Guilmette, Parthum and Hennessy Schools) and increase the frequency of student exposure.
  • Fund and complete the build-out of our Health Kicks! teaching kitchen, plus fund new Health Kicks! cooking programs for middle and high school kids that will engage parents, provide more intensive nutrition counseling and meal planning sessions for Beyond Soccer student-athletes who want to take their health and fitness to the next level.
  • Board/Staff Capacity: Grow and strengthen the Board of Directors with participation from community business leaders and increase personnel (coach/mentors and admin) to support program growth and outcome measurement system.

Needs Statement

  • Limited access to recreational programs and facilities: Research shows that lower-income communities often lack access to recreational activities. Many Lawrence Public Schools do not even have a gymnasium and most urban students lack opportunities to join organized sports teams. Because of this trend, we are increasing our organizational capacity (staff and funding) in 2016/2017 to support school-day programs that will connect 1,700 elementary school students (tripling current capacity). Anticipated funding goal - $50,000
  • Additionally, we are working with the City of Lawrence, Lawrence Public Schools and private businesses to develop more creative playing spaces, including turf, to grow recreational access. Total project goal – $250,000 in 2016
  • Strengthen our volunteer network and engagement system by expanding and diversifying our Board of Directors as well as forging community partnerships that will enhance off the field leadership, healthy living and academic mentoring priorities.
  • Develop our three-year Strategic Plan currently being facilitated by Bevara that ensures Beyond Soccer is sufficiently and sustainably meeting its objectives and maximizing impact in the community.

CEO Statement

Beyond Soccer is meeting a critical need in Lawrence in the areas of youth recreation and personal development. We are part of a national movement of urban soccer programs that are offering soccer to vulnerable youth in under-resourced communities as a youth development tool.
 
Having grown up in nearby Boxford, MA where opportunities to participate in team sports were everywhere, I was shocked to discover that there was no youth soccer structure in Lawrence. The boys told me about in-town baseball or basketball leagues, while most girls reported they did not play any sports.
 
Supported and encouraged by my mother, who was my youth coach before I headed off to play for the University of Michigan Women's Soccer team in 1996, we recruited 12 girls from 4 middle schools in 2006. This collection of wide eyed girls began with no soccer experience but quickly gravitated to this new team concept and named themselves the "Lawrence Wolves."
 
Eight years later, Beyond Soccer supports more than 2,000 kids, and players on the original Wolves team attend seven area high schools. Consider our first soccer captains, Esmeralda and Oriagna. Both girls come from low income, Spanish speaking households in tough neighborhoods. This past spring, we learned that their involvement in Beyond Soccer helped them gain admittance to Fryeburg Academy and each received an annual $38,500 scholarship. These girls were recognized for the valuable life skills they learned from their soccer experiences; self-assurance, leadership and dedication. Today, the girls are seniors, high honor roll Co-Captains of the Fryeburg Girls Soccer Team, weighing multiple college offers.
 
Today, our successes are numerous and measurable. Our players have become a source of pride within their neighborhoods, families and schools. We are particularly proud of our growth in the Lawrence Public Schools during the school day. We quadrupled our reach in the 2015/2016 school year (11 new school and nonprofit partners), especially through elementary schools serving the City’s poorest, north Lawrence neighborhoods. This effort, coupled with our commitment to strengthen our off the field programming, is challenging, but we remain passionate and undeterred by the need in this immigrant city to help kids rise up from challenging situations, by learning the skills associated with teamwork, leadership and responsibility which lead to improved self-respect and self-confidence.

Board Chair Statement

Beyond Soccer was officially launched in March, 2011. In our short history of operation, we have made tremendous progress, expanding the number of children we serve from 150 to 2,000, growing our board leadership, increasing support from foundations, corporations, and individuals, adding travel teams and a recreational program to our soccer offerings, and diversifying our programs to include increased off the field activities related to health and wellness, leadership, and academic mentoring. Most recently we have developed logic models to establish our desired program outcomes and effectively measure our progress. Looking forward, to meet our organizational goals, we need more staff, a playing field dedicated for youth soccer use, and a broadened financial base that includes more corporate and individual donors. Our greatest strengths are our talented and charismatic Executive Director and Health Kicks! Directors, and our hard working board. With this team in place, continued progress lays ahead of us.

Geographic Area Served

NORTHEAST REGION, MA

Beyond Soccer currently connects 2,500, mostly Hispanic (97%), low-income, boys and girls, ages 4-18 from Lawrence in 2016. Lawrence, with a majority Hispanic population, ranks last of Massachusetts’ 351 cities and towns based on per capita income. Its school system was placed under receivership in 2011 because of chronic underperformance, and the City’s childhood obesity rate tops the state at 45%. Last year, Tufts University and the Boston Foundation found that less than 25% of overweight and normal weight children from Lawrence, and 7% of obese children, met the daily recommendation of 60 minutes of physical activity per day.

Organization Categories

  1. Youth Development - Youth Development Programs
  2. Recreation & Sports - Physical Fitness/Community Recreational Facilities
  3. Food, Agriculture & Nutrition - Nutrition

Independent research has been conducted on this organization's theory of change or on the effectiveness of this organization's program(s)

No

Programs

1. Travel Soccer

Travel soccer is our most important program component. It is the vehicle that keeps our kids engaged, year-round and exposes them to new places and people outside the city limits. Our spring and fall travel program consist of two, ten-week seasons. Participants practice 2-3 times a week and compete in Saturday afternoon games and seasonal tournaments. Coaches and staff infuse sports based youth development curricula into weekly lesson plans and look for opportunities to connect players to "on and off the field" experiences that promote healthy living, classroom achievement, leadership and life skills. Today, Beyond Soccer supports 5 travel teams or 125 Lawrence boys and girls, ages 9-17.

Budget  $40,000.00
Category  Youth Development, General/Other
Population Served Children and Youth (0 - 19 years) Hispanic, Latino Heritage Minorities
Program Short-Term Success 

We successfully fielded the City’s first-ever female soccer team in 2007 (12 girls from 4 different Lawrence Schools). Today, we connect 130 girls and boys on five travel teams from 17 different city schools.

Near term improvements include:

· At the end of the 2015 program year, at least 90% of our players will report increased self-confidence and a stronger sense of belonging.

· 100% of our travel players will travel outside the city and interact with adults and peers of divergent backgrounds.

· 95% of our players will demonstrate (fitness tests) and report (surveys) improvement to their physical fitness levels/capabilities.

· By the end of our 2015 season, at least 95% of our high school students will participate in extra-curricular school activities, which is a strong indicator of positive high school adjustment and increased self-confidence.

· 90% of our travel participants will participate in at least 5.5 hours of weekly “on and off” the field programming.

Program Long-Term Success  Ultimately, Beyond Soccer is about strengthening community and improving lives through soccer participation. An especially important outcome is to foster emotional development and maturity among our travel participants that includes better decision making, increased self-esteem, improved communication and social skills, overcoming fear of failure, perseverance through difficulties, and improved adult-child interaction and trust. We want to reverse the City’s negative demographics, including a 52% high school graduation rate and the state’s highest obesity rate at 47%. We anticipate a 100% high school graduation rate for all Beyond Soccer travel players participating in at least two full travel seasons, and an 85% college admittance rate. Improved fitness levels, better knowledge of nutrition, and healthier eating habits are also outcomes we seek from our participants.
Program Success Monitored By 

Our programs were developed using logic models and our intended travel program outcomes include increased self-esteem, emotional development/maturity, leadership skills and physical fitness. To track results, we use Parent and Player Evaluation Surveys that are distributed at the end of each season to assess how players are progressing, and thus far the results have been overwhelmingly positive. Our coaches also report on individual player successes and achievements (i.e. a shy player initiating a warm-up drill). We also get feedback from players’ guidance counselors and teachers and keep track of player attendance at practices, games and group outings.


 


 

Examples of Program Success 

· All travel parents completing year-end surveys reported that Beyond Soccer programs improved their child’s self-confidence.

· In 2013 and 2014, 95% of our 9th and 10th grade students (second and third wave of high school students) were active in high school sports and academic programs and the same percentages.

These statistics show that our programs promote or offset the well-publicized trend in Lawrence of disconnection and its accompanying significant high school dropout rate.

“BSL has allowed my daughter to develop not only as a player, but as a person. Her involvement has led her to want to attend a college with a good soccer program. The thought process of a child of Mahalia’s age may be finite, but through the exposure she has received with Beyond Soccer it has expanded to the future." - Parent

2. Health & Wellness Programs: Health Kicks!

Our health and wellness programs - Health Kicks! - build on our travel participants’ soccer foundation by providing important, year-round access to healthy, active living initiatives that give them the tools and self-confidence to lead healthier, happier and more productive lives.
 
In addition to reinforcing the importance of physical fitness through weekly speed sessions, proper game nutrition and strict “water only” rules, we also sponsor cooking courses in our new Health Kicks! teaching kitchen, speed and agility training sessions, nutrition counseling, meal planning and alternative fitness experiences, with a special emphasis on player access during the stagnant summer and winter months. Our School-day Soccer & Wellness Programs that bring important soccer, nutrition education and movement games to students during their school-day also grew out of our health and wellness priorities, but because of the size and the scope of this important work, it is included as a separate program below.
 
Cooking Courses: Our hands-on, 8-week summer and wintertime cooking courses for middle school students divides kids into small groups to complete healthy recipes as a team; emphasizing time management and cooperative learning. Each class also combines an educational component with an associated cooking method or skill, like proper knife use or the various dry & moist heat cooking techniques. A custom designed 15 x 22’ Health Kicks! teaching kitchen is also expanding our offerings in 2016, including new parent-child classes utilizing fresh and local ingredients, that are also easy, accessible and affordable.
 
Speed & Agility: Our 10-week indoor, and 8-week summer-outdoor speed and agility sessions help kids improve footwork, coordination, strength, endurance and explosive speed. We teach participants how to work out safely and effectively with exercises that require little or no equipment. This is especially valuable for our low income participants because this knowledge can easily be applied at home. High school students, including rising 9th graders preparing for high school sports seasons, find this program especially beneficial. A new Summertime Lawrence Sports Leadership Academy (see below) will also weave important speed, agility and endurance training into daily camp sessions.
 
Nutrition Counseling & Meal Planning: Our newest program initiative will run in conjunction with spring and fall travel team practices. This course engages interested middle and high school boys and girls in proper meal planning and fueling for sport. This program is designed to support Beyond Soccer athletes with a desire to improve their health and athletic performance.
 
Budget  $40,000.00
Category  Food, Agriculture & Nutrition, General/Other Nutrition
Population Served Children and Youth (0 - 19 years) Hispanic, Latino Heritage Minorities
Program Short-Term Success 
Since 2007 we have witnessed a growing number of excited players adopting their weekly soccer schedules, sharing new health tips with their parents and encouraging their peers to be more active through sports and recreational activities. This continuum of positive feedback and excitement has pushed us to expand our health and wellness offerings in order to meet the needs of our growing Beyond Soccer family. Due to the success of our Health Kicks! Programs we will be piloting our first
 
Short term program objectives include:
  • 50-60% of cooking course participants will repeat recipes at home by the end of 2016
  • By December 2016, 65% of cooking course participants will help prepare at least one healthy snack and/or meal at home weekly
  • 100% of the participants in our summertime speed and agility/alternative fitness programs will perform at higher fitness levels and have increased strength and cardiovascular fitness/stamina.
  • 70% of our travel program participants will modify their diet to include more fruit, vegetable and water consumption over the course of the year.
Program Long-Term Success 
Our long term objective is to play an important role in reducing the City of Lawrence’s negative health statistics, including its high rate of obesity (i.e. 46.6% percent of Lawrence youth are obese or overweight according to the State Department of Public Health). By combining year-long soccer play with fun and interactive nutrition and fitness education, we are confident that the number of overweight and/or obese youth participating in our programs will decrease by 5% each year.
 
Because we anticipate most Beyond Soccer kids will be involved with us for 7-8 years, we are able to provide long term reinforcement, together with the programming and tools that will gradually change negative behaviors and attitudes surrounding food and fitness. We are confident our participants will not only make smarter decisions when it comes to their own health, but they will have a positive impact on their families and peers.
 
Long term program objectives include:
  • Our participants will have reduced rates of obesity
  • Our participants will lead healthier lifestyles, beyond our programs reach;
  • Our participants will lower their Body Mass Index (BMI)
  • Our participants will maintain good health;
Program Success Monitored By 
Beyond Soccer is unusually positioned to make a real impact on the lives of the Lawrence youth we serve and their families. Because team sports, like soccer, are such powerful vehicles for long-term engagement, most kids never leave our programs and recruit younger siblings, cousins, classmates and neighbors.
 
Our expanding metrics involve the collection of report cards, testimonies from partners, teachers and coaches, seasonal player interviews and goal sheets, and lastly, surveys using logic model methodology that measure how our kids are progressing in terms of self-confidence, teamwork, health, fitness and social skills. Partnerships with the Lawrence Athletic Department will help us better track high school participation and new online fitness apps for our travel team players should provide valuable insight related to activity away from our programs. We implemented a new database through Donor Action Software System that is also improving crucial data collection procedures (i.e. monitoring GPA) so we can more accurately track our kids.
Examples of Program Success 
Some of our most recent successes are as follows:
  • We saw a 65% increase in participation in our intensive, twice weekly speed and agility workouts from 2014, and 100% of participants improved their fitness levels.
  • In summer 2015, we hosted 8 cooking classes for 18 Lawrence middle and high school youth and 100% reported an increased understanding of healthy cooking.
  • In February 2016 we kicked off our 3rd annual cooking courses but in a brand new, 22x15 foot teaching kitchen, which will increase participant reach and allow for additional programing (child/parent cooking course, meal planning sessions)
  • Our six travel teams benefited from at least 5 hours of weekly physical activity during the 10-week fall travel season.
  • We hosted our first-everHigh School Training Week for 45, 8th - 11th grade students. Through this offering we brought a high quality camp experience, combined with important fitness elements (45 minutes of speed/agility), to Lawrence.

“I have muscles in my legs for the first time and am finally able to do real pushups! Through the cooking class I have found recipes that I really like and have learned different ways to make vegetables taste good. I also make the recipes at home with my mom and that has made us become closer.” –Venecia Perez, Greater Lawrence Technical School Student.


3. Lawrence Public School Soccer, Mentoring & Wellness Initiative

Beyond Soccer, together with other community nonprofit organizations/agencies, are playing a critical role in the School District’s planned turnaround. We are strengthening classroom enrichment opportunities and helping schools add 200-300 hours to the school year. Our LPS Soccer and Wellness Initiative is designed to promote teamwork, to increase physical activity and to deliver sound nutritional education, encouraging Lawrence youth to adopt healthier lifestyles that become habits used “beyond” the classroom. This program blends together small sided futsal (soccer) games with nutrition and movement sessions that are both interactive and fun, and allow participants to use that energy to become more focused in school.

Today, we are working with 5 school partners; the Guilmette, Parthum, Leahy, Wetherbee and Hennessey Elementary Schools, and 2 agency partners; YMCA & Boys & Girls Club. From September 2014 to March 2015, Beyond Soccer has already provided 859 elementary school children with a total of 289 hours of physical activity. This number should grow to more than 1,450 kids and 595 hours by June 2015.


 

Budget  $40,000.00
Category  Recreation & Sports, General/Other Physical Fitness
Population Served At-Risk Populations Children Only (5 - 14 years) Minorities
Program Short-Term Success  By the end of the school-year wellness (nutrition/physical activity) and soccer sessions, 80% of participating elementary school kids will acquire the tools and information to make healthy nutrition and fitness choices.

70% of students will increase their knowledge of the food groups, healthy beverages and be able to discern between healthy and unhealthy food choices.

Participating elementary school students will benefit from at least 8.75 hours of additional physical activity (per program period) that they would otherwise not be receiving during the school-day.

10-15% of participating kids will join other Beyond Soccer programs out of school, where they will benefit from more regular, year round engagement.

 
Program Long-Term Success 

We envision our school based programming to play a role in the reduction of the City’s negative health statistics, including its high rate of diabetes, heart disease and obesity (i.e. 46.6% percent of Lawrence youth are overweight or obese according to the State Department of Public Health).

By engaging youth as young as 7-8 in regular physical activity (soccer play with fun and interactive nutrition and fitness education), we will increase the likelihood that they will adopt healthier lifestyles, be more focused in school and continue to be active into adulthood.

Program Success Monitored By  Aside from tracking participant involvement through attendance and retention records, we track success through direct observations, participant interviews, coach and participant feedback. Because this is a school-base program and participants do not sign up through Beyond Soccer, we are limited in our measurement tools. We find that direct communication with our participants and their parents during site visits provides the most valuable feedback for this type of program.
Examples of Program Success 
Because this is a relatively new, school-based initiative we can only track attendance rates and gather direct feedback from participants.
 
A January 2015 study of Lawrence school children by the Boston Foundation and Tufts University found that less than 25% of overweight and normal weight children met the daily recommendation of 60 minutes of physical activity per day and only 7% of obese children met the recommendation.For many 5-9 year olds kids, our school-day programs, provide their very first introduction to sport and nutrition.
 
School teachers at the Guilmette School have also reported improved classroom behavior and effort since the September 2013 launch of the Friday enrichment/athletic offerings. Students cannot wait for Friday afternoons and ensure their classwork is completed timely and proficiently so they do not miss out on the programming.
 
The fact that Beyond Soccer’s school-day programs expanded into 4 new schools in 2014/2015 is direct evidence of our program quality and popularity. We also added the YMCA as a new agency partner in 2014 for a total of 7 partners.
 
We also added two new school-day coach mentors to our team and will partner with Up2Us / Coach Across America program in 2015 to add a third staff member.
 

4. Off the Field Enrichment Initiatives; Leadership Development, Mentoring, Summer & Wintertime Enrichment

Leadership Programs: There are inherent leadership opportunities to be learned on the field but we take this to the next level by giving our kids the chance to coach, organize player-driven fundraisers and community service events, and participate in year-round leadership camps/conferences.

 

Summer & Wintertime Enrichment: We recognize how critical it is to keep kids engaged during the off season months, a time when far too many Lawrence youth have nothing to do. Our goal is to customize each of our travel players’ experiences with new opportunities that build on their strengths and help them develop personal narratives of participation and achievement (i.e. art and science programs with Merrimack River Watershed Council).

Mentoring: We ask our kids to share their report cards and we reinforce the importance of staying in school and succeeding. For our older kids entering high school, we monitor their transition and give them support where needed, and when we discover a player is struggling in school we offer tutoring sessions through local partnerships

 

Budget  $65,000.00
Category  Youth Development, General/Other Youth Leadership
Population Served Children and Youth (0 - 19 years) Hispanic, Latino Heritage Minorities
Program Short-Term Success 

After 12 months of programming, Beyond Soccer kids will demonstrate the following changes in behaviors and attitudes:

· Decreased engagement in negative behaviors, including alcohol, drugs, gangs and violence.

· 50% increase in leadership roles and activities, including growing number of participants contributing to teaching and helping our first time elementary school participants.

· Increased participant GPA.

· Increased problem solving skills, motivation and self-determination;

· 100% of our participants will be connected to new places and people through unique and challenging summer and wintertime experiences beyond the City limits that are not otherwise available.

Program Long-Term Success 

Our off the field initiatives, in conjunction with our soccer programming, promote positive peer and adult relationships that will help our kids gain trust, make better decisions, and improve communication and life skills.

· Beyond Soccer kids will be twice as likely as their peers to pursue college and career pursuits outside the City of Lawrence.

· Beyond Soccer kids will have an easier time transitioning at key life stages, i.e. high school, college and career/workplace.

· Beyond Soccer kids will be influenced less by negative peer pressures, i.e. drugs, teenage pregnancy, gangs and criminal activity.

· Our youth will become leaders and public figures in the Merrimack Valley.

· Our programs will help break down barriers, including racial and cultural prejudices that are tied to low income, minority communities like Lawrence.

Program Success Monitored By 

Our participants have been making great improvements in school, at home and on the soccer field. Our leadership, mentoring and enrichment partners are also growing, which is a testament to our kids, coaches and administrators.

Aside from tracking participant involvement through attendance and retention records, we track success through direct observations, coach/mentor, school administrator and participant feedback, report cards and post-program surveys that are distributed to kids and families. We find that direct communication with our participants and their parents provides the most valuable feedback. Seasonal one-on-one interviews will also be set up for all of our travel participants in 2013 to ensure we are really getting to know our kids and meeting their needs.

 

 

Examples of Program Success 
Since our inception, 553 Lawrence youth have been connected to challenging and rewarding out of school time summer experiences, including hiking trips, sports leadership conferences and soccer camps/clinics.
 
Since 2011, we have distributed more than $25,500 in coaching stipends to 58 high school and college students and the majority of those stipends have been raised and distributed during our two-week summer soccer and wellness camp.
 
BSL sponsored more than 30 leadership events for 164 kids in 2012, 2013 and 2014. As an example, the captains of our first girls travel team attended the Julie Foudy Sports Leadership Academy at the Peddie School in New Jersey. “I learned that to be a leader one must think independently, act selflessly, and reflect regularly. At the camp we met people from different places. I particularly remember the Magic Bus girls because their story was incredible. There were four girls and they were all from India. I learned that without Magic Bus and soccer, each one of them would have already been married, but they weren't because of soccer.” – Esmeralda Hernandez, Fryeburg Academy, Class of '16.

5. City-wide Recreational Program

Beyond Soccer is committed to providing safe, accessible and affordable sports outlets for low income kids and their families. Our city-wide recreational league is a sixteen-week program that teaches soccer fundamentals to elementary school youth. It promotes physical activity, team play, parent engagement, positive coach-mentor relationships and fresh fruit consumption. This program is promoted through family networks and partnerships with Lawrence Public schools, especially schools located in lower income, north Lawrence neighborhoods. Our oldest travel players also stay connected as “junior coaches” as part of our leadership model where they serve as role model and mentors to our budding elementary school students.
Budget  $25,000.00
Category  Recreation & Sports, General/Other Recreation & Sports, General/Other
Population Served Children and Youth (0 - 19 years) Hispanic, Latino Heritage Minorities
Program Short-Term Success 
By the end of the 2015 program:
  • Parent involvement will increase by 10% through volunteer and beginner coaching opportunities.
  • We will reach at least 75 new low income children/families, especially children/families residing in underserved north Lawrence neighborhoods.
  • We will reach Lawrence’s lowest income families through new clinics run in partnership with local housing projects.
  • At least 75% of our participants will report improved teamwork and increased cooperation with their peers.
  • We anticipate a 15% increase in volunteer coaching support that will improve mutually beneficial mentor/mentee relationships.
  • At least 15 Beyond Soccer 14-17 year old travel players will work as “junior coaches.” 
Program Long-Term Success 
Too many Lawrence families cannot afford to enroll their children in after school sports experiences, especially programs that promote long term engagement, healthy living and a stronger sense of belonging. The city-wide recreational league is designed change this reality and give families an opportunity to come together and strengthen community.
  • By increasing sports access, the health of our youth will improve and move closer to the statewide average (26% v. 46% obesity rate in Lawrence).
  • No child with a desire to play will be left on the sideline because of family resources.
  • Our participants will gain a stronger sense of belonging, increased social skills and improved physical capabilities that will help them lead healthier, happier and more productive lives.
  • The junior mentoring component will help our older participants develop leadership skills and be more confident taking on leadership roles in school, at their jobs or in the community.
Program Success Monitored By 

Aside from tracking participant involvement through attendance and retention records, we track success through direct observations, parent/player interviews, coach and player feedback and post-program surveys that are distributed to players and families. We find that direct communication with our participants and their parents provides the most valuable feedback.


Examples of Program Success 
  • In 2013/2014, player participation increased 147%.
  • 54% of participants received fee waivers in 2014. This demonstrates we are reaching low income families who will benefit the most from participation.
  • In 2014, 14 of our oldest travel players worked as junior coach-mentors, and all those kids reported increased self-confidence.
  • Last fall, 145 volunteers from 8 local high schools and colleges coached our kids. This involvement is critical for our sustainability and growth, as well as community building.
  • 8 new parents signed up for beginner coaching courses and other volunteer opportunities.

"It is hard to find programs, especially sports programs, for my child that I can afford. The coaches and staff are very accepting even though they are beginners. They encourage the kids and make them feel good about themselves. We desperately need more programs like this in Lawrence. I also love the fact that my child can grow with the program for years and years to come.” – Rec Program Parent, 2nd Season.


CEO/Executive Director/Board Comments

New programs being developed in 2016/2017

Beyond "Tennis" Pilot: In an effort to draw in kids through other healthy sports outlets, we partnered with Everyone’s A Player (EAP) and Cederdale Health & Fitness Center in January 2016 to offer tennis instruction to a group of students in the City’s lowest income neighborhood. Our goal is to develop a small tennis program that mirrors our travel soccer “hook,” providing kids with year-round access, both on and off the field. This concentrated program will run through collaborations over the summer to ensure effectiveness and sustainability.

Lawrence Sports Leadership Academy: In collaboration with the Lawrence High School Athletic Department and EAP, we will host a two-week camp at the high school campus for 250 middle and high school youth. Our chief objective is to introduce Lawrence youth to a meaningful sports camp experience which otherwise would be unavailable or unaffordable. We will offer 5 different sports, plus speed and agility, nutrition education, leadership development and teambuilding components. Our Academy will also provide 18 Lawrence high school juniors, nominated by their high school coaches for demonstrated leadership qualities, with camp employment stipends in exchange for their one-year Sports Ambassador service. Our strategy is to launch a 2-week program this August and expand participation to 400 students, over 4 weeks, in summer 2017.

CEO comments: "Beyond Soccer is unusually positioned to make a real impact on the lives of the youth we serve and their families. Because team sports, like soccer, are such powerful hooks for long-term engagement, most kids never leave our programs and recruit younger siblings, cousins, classmates and neighbors. Our school-day programs also give us important access to impressionable elementary school kids whose health habits are still forming. Our expanding metrics involve the collection of report cards, testimonies from partners, teachers and coaches, seasonal player interviews and goal sheets, and lastly, surveys using logic model methodology that measure how our kids are progressing in terms of self-confidence, teamwork, health, fitness and social skills. Partnerships with the Lawrence H.S. will help us better track high school participation and new online fitness apps for our travel team players should provide valuable insight related to activity away from our programs. We implemented a new database through Donor Action Software that is also improving crucial data collection procedures (i.e. monitoring GPA) so we can more accurately track our kids."

Management


CEO/Executive Director Ms. Stephanie J. McArdle
CEO Term Start Mar 2011
CEO Email [email protected]
CEO Experience
Stephanie McArdle played soccer in college and was two-time Captain of the Girls Varsity Team at the University of Michigan. Steph graduated in 2000 with a bachelor’s degree in psychology and sociology. She has an infectious love of soccer and a strong commitment to helping kids. Since 2000, she has managed her family’s law office and then expanded her experience in the nonprofit field when she became Program Director for the Lawrence based YDO. Through her work at YDO, she became convinced of the need for a magnet activity that would be appealing to a broad base of girls and boys and determined that a youth based soccer program would be the key to her future involvement in changing the lives of Lawrence youth. Since January 2011, she has worked tirelessly in building an organization committed to expanding the horizons of the City's youth by getting them involved in the sport of soccer. Steph has grown the organization from its grass roots with a current budget in excess of $263,500, serving more than 1,750 youth, ages 4-18. There is an executive board of directors and an advisory board, composed of experienced leaders in the areas of youth sports, fundraising and non-profit management. Through Stephanie's efforts, BSL is now a respected service organization, recognized by City politicians and leaders, that is now embarking on a $1.7 million capital campaign that could bring the first youth dedicated soccer field to Lawrence. Because of its broad based improvement, BSL has added to the quality of life for many of its participants and their families, including improved academic performance, with increased opportunities for secondary education and the expansion of health and wellness objectives, which are so critical to this community plagued by the highest rate of childhood obesity in the state.
 
Steph received “2012 Administrator of the Year” honors from the Mass Youth Soccer Association for her outstanding accomplishments in the administration of youth soccer programs and a YWCA Tribute to Women Nomination in 2014. 
 
Stephanie, together with Lindsey (listed below) are members of the Mayor’s Health Task Force. They contribute to the City's Healthy-Active-Living working group and co-chair the Open Spaces working group, which work to raise awareness about obesity, its causes, and make improvements to family access to fresh fruits/vegetables and increase family access to recreational spaces and programs that promote physical activity, like Beyond Soccer.
 
 
 
Co-CEO --
Co-CEO Term Start --
Co-CEO Email --
Co-CEO Experience --

Former CEOs and Terms

Name Start End
-- -- --

Senior Staff

Name Title Experience/Biography
Ms. Lindsey McArdle Health & Wellness Director

Lindsey McArdle played soccer and was Captain of the Girls Varsity Team at Boston College, where she graduated in 2006 with a bachelor’s degree in communications and a minor in health science. She then went on to receive her associate’s degree in culinary arts from Le Cordon Blue-Chicago in 2011 and nutrition specialist certificate from AASDN in 2016. She has gained experience working in the fitness industry as a trainer and health coach, as well as a cook, working the line at Sixteen, a Michelin star restaurant in Chicago. Lindsey has always had a strong passion for nutrition and fitness and has been designing and implementing programs for kids and young adults during her time with Beyond Soccer that help them develop the tools to live healthy and happy lives. Programs include cooking courses, speed and agility training, nutrition education & meal planning classes and also during-school enrichment programs that combine nutrition themes with sport & fitness.

Awards

Award Awarding Organization Year
-- -- --

Affiliations

Affiliation Year
Associated Grant Makers --
Member of state association of nonprofits? Yes
Name of state association --

External Assessments and Accreditations

External Assessment or Accreditation Year
-- --

Collaborations

Since 2011, we have incubated partnerships with more than 50 non-profits and schools, making our programs better and more sustainable. Our relationship with Lawrence Public Schools has blossomed from 1 school partner in 2013 to 8 in 2015. Facility collaborations with the Boys & Girls Club, Community Group and YMCA have been essential for this growth. Health & Wellness Director’s former coach at Boston College has enjoyed our kids so much at her summer camp, she has provided 24 camp scholarships over the past 4 years. We have received the same type of support from Boston Soccer Academy, Mass Youth Soccer, Harvard University, Nike Vogelsinger, Julie Foudy Sports Leadership Academy & Francis Okaroh Academy. Our partnership with Dream Big! Foundation has resulted in leadership opportunities for 150 young girls. Other collaborators include Good Sports (donated gear), Everyone’s A Player (scholarships), New England Revolution, Boston Breakers (donated tickets), Highland Street Foundation (donated transportation/tickets) and Greater Lawrence Technical School (donated fields). Essex County town soccer associations regularly hold equipment drives for us. This assistance allows us to provide cleats and soccer balls to our young players whose families could not otherwise afford such gear. 

CEO/Executive Director/Board Comments

An 8-month strategic planning process is underway with Bevara, which is donating services valued at $10,000. This arrangement was facilitated by long-time community partner, Jericho Road. Bevara, together with Beyond Soccer staff, board members and stakeholders will develop a 3-year “road map” crucial for growth, sustainability and impact. We expect the plan to be finalized in August 2016. The same will be updated at that time. 

Furthermore, by partnering with Merrimack College we have the opportunity to engage a college student, pursing his/her Master degree (M.Ed in Community Engagement) starting in late summer 2016. This hands-one, ten-month service learning position would provide Beyond Soccer with critical low cost staffing support (25 hour/week at community/host site). Our vision for the Community Engagement Fellow is to enhance our academic and leadership programs, as well as data tracking systems, critical for our management and evaluation. 

Foundation Comments

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Staff Information

Number of Full Time Staff 4
Number of Part Time Staff 1
Number of Volunteers 120
Number of Contract Staff 3
Staff Retention Rate % 100%

Staff Demographics

Ethnicity African American/Black: 0
Asian American/Pacific Islander: 0
Caucasian: 5
Hispanic/Latino: 3
Native American/American Indian: 0
Other: 0
Other (if specified): 0
Gender Female: 3
Male: 5
Not Specified 0

Plans & Policies

Organization has Fundraising Plan? Under Development
Organization has Strategic Plan? Under Development
Years Strategic Plan Considers 3
Management Succession Plan No
Business Continuity of Operations Plan Yes
Organization Policies And Procedures Under Development
Nondiscrimination Policy Under Development
Whistle Blower Policy No
Document Destruction Policy No
Directors and Officers Insurance Policy Yes
State Charitable Solicitations Permit Yes
State Registration Exempt

Risk Management Provisions

--

Reporting and Evaluations

Management Reports to Board? Yes
CEO Formal Evaluation and Frequency Yes Annually
Senior Management Formal Evaluation and Frequency No N/A
Non Management Formal Evaluation and Frequency No N/A

Governance


Board Chair Ms. Charissa Rigano
Board Chair Company Affiliation Phillips Andover Summer Session
Board Chair Term Mar 2015 - Mar 2017
Board Co-Chair --
Board Co-Chair Company Affiliation --
Board Co-Chair Term -

Board Members

Name Company Affiliations Status
Mr. Jim Arnold Sport Court New England Voting
Ms. Chaskiesha Figueroa Student Voting
Mr. Christian Figueroa University of Massachusetts-Lowell Voting
Mr. Michael McArdle Law Offices of Michael M. McArdle Voting
Ms. Charissa Rigano Phillips Andover Summer Session Voting
Mr. Ray Robinson Director of Outreach Programs, Massachusetts Youth Soccer Association NonVoting
Mrs. Ellen Worrall-McArdle Teacher and Director of Travel Soccer, Beyond Soccer Voting

Constituent Board Members

Name Company Affiliations Status
-- -- --

Youth Board Members

Name Company Affiliations Status
Ms. Chaskiesha Figueroa Student Voting

Advisory Board Members

Name Company Affiliations Status
Mrs. Jocelyn Marte Community Volunteer NonVoting
Mr. Ray Robinson Director of Outreach Programs, Massachusetts Youth Soccer Association Voting
Mr. William Tarbox Lawrence Rotary / Retired North Andover Soccer Coach NonVoting

Board Demographics

Ethnicity African American/Black: 0
Asian American/Pacific Islander: 0
Caucasian: 5
Hispanic/Latino: 2
Native American/American Indian: 0
Other: 0
Other (if specified): 0
Gender Female: 3
Male: 5
Not Specified 0

Board Information

Board Term Lengths 2
Board Term Limits 2
Board Meeting Attendance % 90%
Written Board Selection Criteria Under Development
Written Conflict Of Interest Policy Yes
Percentage of Monetary Contributions 100%
Percentage of In-Kind Contributions 80%
Constituency Includes Client Representation No

Standing Committees

  • --
  • Capital Campaign

CEO/Executive Director/Board Comments

Lawrence, with a majority Hispanic population, ranks last of Massachusetts’ 351 cities and towns based on per capita income. Its school system was placed under receivership in 2011 because of chronic underperformance, and the City’s childhood obesity rate tops the state at 45%. Last year, Tufts University and the Boston Foundation found that less than 25% of overweight and normal weight children from Lawrence, and 7% of obese children, met the daily recommendation of 60 minutes of physical activity per day.

It is well documented that youth who participate in sports are more confident, develop better work habits, have lower Body Mass Index (BMI) levels and do better in school than their peers who do not play sports. A recent collaboration with the Lawrence Athletic Department revealed that only 15% of Lawrence High School students play a sport. Nearly 100% of these student-athletes are graduating from high school, compared to the overall graduation rate of 65%. .

Beyond Soccer addresses head-on these critical community needs related to health, youth recreation and classroom achievement. In 2015, we engaged 2,000 Lawrence boys and girls, ages 4-18, more than doubling our prior year’s reach. By starting with elementary school kids and providing them with structured sports-based youth development experiences that are not readily available to our low income constituents, we help Lawrence kids get on the right path and stay there. In addition to sponsoring travel teams, city-wide recreational leagues, school-day curriculum, summer camps, housing project clinics, winter indoor play and competitive club team scholarships, we stay true to the “Beyond” in our name by delivering important leadership development experiences, employment opportunities, academic enrichment offerings and finally, health and wellness support.

In fiscal year 2017 (July 1, 2016 - June 30, 2017) we expect to serve 2,500 students, a 25% increase over FY16. Supporting this growth are 4 full time staff, including Guatemala native and Lawrence High School graduate, Edgar Escalante, and Northern Essex student, Margo Fijux, who, after 4 years instructing youth during our Soccer & Wellness Camp, was hired August 2015. Our expansion in the schools was sustained by 3 part-time Coach-Mentors who, in addition to Edgar and Margo, have already brought 800 hours of sport, movement and nutrition activities to students’ school days in 8 schools. A first-time Merrimack College Community Engagement Fellow will augment our current staff by exclusively cultivating our off the field initiatives during his/her eight (8) month service contract. 

 

Foundation Comments

--

Financials


Revenue vs. Expense ($000s)

Expense Breakdown 2015 (%)

Expense Breakdown 2014 (%)

Expense Breakdown 2013 (%)

Fiscal Year July 01, 2015 to June 30, 2016
Projected Income $307,500.00
Projected Expense $306,070.00
Form 990s

2015 990

2014 990

2013 990

2012 990

2011 990 - Covers ~4 months (March 17, 2011 - June 30, 2011)

Audit Documents

2015 Review

2014 Review

2013 Review

IRS Letter of Exemption

IRS Letter of Determination

Prior Three Years Total Revenue and Expense Totals

Fiscal Year 2015 2014 2013
Total Revenue $214,502 $211,941 $223,714
Total Expenses $222,738 $241,008 $147,634

Prior Three Years Revenue Sources

Fiscal Year 2015 2014 2013
Foundation and
Corporation Contributions
$99,325 $155,333 $155,333
Government Contributions $0 $0 $0
    Federal -- -- --
    State -- -- --
    Local -- -- --
    Unspecified -- -- --
Individual Contributions $82,598 $28,854 $58,447
Indirect Public Support -- -- --
Earned Revenue $19,234 $13,004 $4,534
Investment Income, Net of Losses -- -- --
Membership Dues -- -- --
Special Events $4,945 -- --
Revenue In-Kind $8,400 $14,750 $5,400
Other -- -- --

Prior Three Years Expense Allocations

Fiscal Year 2015 2014 2013
Program Expense $167,692 $161,166 $92,613
Administration Expense $32,188 $47,869 $32,075
Fundraising Expense $22,858 $31,973 $22,946
Payments to Affiliates -- -- --
Total Revenue/Total Expenses 0.96 0.88 1.52
Program Expense/Total Expenses 75% 67% 63%
Fundraising Expense/Contributed Revenue 12% 17% 11%

Prior Three Years Assets and Liabilities

Fiscal Year 2015 2014 2013
Total Assets $64,919 $72,169 $101,236
Current Assets $45,969 $48,769 $101,236
Long-Term Liabilities $0 $0 $0
Current Liabilities $986 $0 $0
Total Net Assets $63,933 $72,169 $101,236

Prior Three Years Top Three Funding Sources

Fiscal Year 2015 2014 2013
1st (Source and Amount) -- --
-- --
-- --
2nd (Source and Amount) -- --
-- --
-- --
3rd (Source and Amount) -- --
-- --
-- --

Financial Planning

Endowment Value --
Spending Policy N/A
Percentage(If selected) --
Credit Line Yes
Reserve Fund No
How many months does reserve cover? 1.00

Capital Campaign

Are you currently in a Capital Campaign? Anticipated In 3 Years
Capital Campaign Purpose Beyond Soccer is engaged in a capital campaign effort that will bring a turf field to the City of Lawrence for the development of youth soccer. It has already received $200,000 from the U.S. Soccer Foundation's Safe Places to Play grant.
Campaign Goal $1,150,000.00
Capital Campaign Dates Sept 2015 - Aug 2018
Capital Campaign Raised-to-Date Amount $208,000.00
Capital Campaign Anticipated in Next 5 Years? Yes

Short Term Solvency

Fiscal Year 2015 2014 2013
Current Ratio: Current Assets/Current Liabilities 46.62 -- --

Long Term Solvency

Fiscal Year 2015 2014 2013
Long-term Liabilities/Total Assets 0% 0% 0%

CEO/Executive Director/Board Comments

 It is important to understand that Beyond Soccer leverages significant in-kind resources. Last fiscal year, our Lawrence kids and families benefited from more than $85,000 in-kind resources including scholarship assistance, tuition subsidies, facility rentals, volunteer coaching support and donated equipment. The revenue figures above do not include those in-kind totals. 

Foundation Comments

Financial summary data in the charts and graphs above are per the organizations IRS Form 990s.  Additional revenue breakout detail is per the Schedule Bs.

Impact

The Impact tab is a section on the Giving Common added in October 2013; as such the majority of nonprofits have not yet had the chance to complete this voluntary section. The purpose of the Impact section is to ask five deceptively simple questions that require reflection and promote communication about what really matters – results. The goal is to encourage strategic thinking about how a nonprofit will achieve its goals. The following Impact questions are being completed by nonprofits slowly, thoughtfully and at the right time for their respective organizations to ensure the most accurate information possible.


1. What is your organization aiming to accomplish?

Currently under development: Beyond Soccer, over the next 3-4 years, is working to achieve - and measure - the following objectives:

Sport & Recreation Objectives:

  • Increase the City’s low sports participation rates. By June 30, 2017, we expect 20% of the Lawrence High School student body -- students ages 15-18 -- to be participating in team sports (up 5% from the current school year). We expect that figure to grow between 2% and 5% each consecutive year of the 4-year grant period. Because most kids have limited access to consistent, structured sports outlets at the youth level, they are less inclined to try out for teams in high school or adopt active lifestyles. Through our programs, students early on will acquire skills and confidence to pursue and commit to new sports and recreational opportunities.
  • Improve student-athlete retention rates. Over the next three academic school years, we will see a 5% decrease in the number of both middle and high school students quitting their respective sports teams. Furthermore, we will maintain our current three-year, 97% travel player retention rate thru June 2019. Athletic Department data discloses that weekly practices, fitness demands and related team responsibilities come as a shock to most first-time student-athletes. Consequently, too many students quit after a brief introduction. Our programs are designed to reduce drop-out figures through consistent exposure to sports and more rigorous fitness regimens that improve team sports readiness.
  • Expose kids to healthy recreational opportunities otherwise not available. In particular, at least 65% of 2016 summertime program participants, ages 4-18, will be connected to their first-ever camp experiences. In addition, by June 2018, we will reach at least 30% of our 1,750 current school-day students (ages 4-14) through our recreational league, travel teams and new summer camp/clinic partnerships. Most of the City’s 30 schools do not offer after school sports programs or summer camps. We will fill these gaps by providing school-day Soccer & Wellness programs at 8 schools, after school recreational leagues, travel soccer program, two-week soccer & wellness camp, summertime housing project clinics, the 5-sport Lawrence Sports Leadership Academy, and lastly, our tennis pilot.

Health & Wellness Objectives:

  • Increase the number of Lawrence kids, ages 9-18, getting access to our off the field cooking courses by 15% in 2016, 20% in 2017 and 25% in 2018.
  • Improve participant cardiovascular health/fitness levels. In particular, 90% of Beyond Soccer travel program participants, ages 10-18, will increase their post season fitness tests scores by one level (one level = 5 or more beep test shuttle runs) between June 2016 and July 2017. Furthermore, those same student-athletes will maintain or improve those scores during their subsequent involvement in our programs, over the next 3 years.
  • Decrease participant consumption of sugary beverages and increase consumption of water. In particular, 100% of our year-round Lawrence travel program participants will hydrate with water - only - both before and during activity/sport by June 2018. New partners, like UMass Extension-Nutrition Education, are helping us improve curriculum and reinforce these critical messages, like our daily summer camp sessions that focus on hydration/nutrition as it relates to fuel for activity and sport.
  • During each of the next 4 years, 100% of cooking course and meal planning program participants will understand the positive effects of whole, unrefined foods and the negative effects of processed food consumption. Additionally, 50% of cooking course students will increase the number of healthy snacks and/or meals they prepare (or help prepare) at home, and at least 60% will modify their diet to include more fruits, vegetables and fewer processed foods.

See section below for our Academic and Leadership Objectives, and long term objectives. 


2. What are your strategies for making this happen?

This section is currently under development. Please note that Beyond Soccer is in month 3 of a critical 8-month strategic planning process with Bevara. In August 2016, Beyond Soccer will have developed a 3-year plan that will set forth all of the strategies and methods Beyond Soccer is employing to see that the above objectives are met. 
 
 (To be included in Section 1 above) 

Academic & Leadership Objectives:

  • Sustain Beyond Soccer’s 100% travel player high school graduation rate in June 2017 and June 2018;
  • Increase the number of summer youth jobs we offer by 30% over the next 3 summers;
  • Increase the number of off the field leadership roles for middle and high school travel players, ages 14-18, by 15% by June 2017, especially through our new Sports Ambassador Initiative;
  • Increase the number of honor roll, travel program participants by 20% by June 30, 2018; and
  • At least 70% of our graduating travel program participants will attend college by June 30, 2018.

Over the long term, it is our goal that, as a result of achieving the above objectives, our participants will:

  • have reduced rates of obesity;
  • become positive contributors to family & community;
  • lead healthier lifestyles, beyond our programs’ reach;
  • increase their self-esteem, including positive body image;
  • lower their Body Mass Index (BMI);
  • maintain better grades in school;
  • graduate from high school and get accepted into college;
  • be more self-reliant; and
  • secure meaningful employment.
 

3. What are your organization’s capabilities for doing this?

Currently under development. Part of the strategic plan is to bring on affordable staff resources, like the Merrimack College Community Engagement Fellow referenced in a different section of this profile. 

4. How will your organization know if you are making progress?

Currently under development

5. What have and haven’t you accomplished so far?

Currently under development