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Cape Ann Farmers' Market

 c/o Cape Ann Business Incubator for Cape Ann Farmers' Market, 33 Commercial Street
 Gloucester, MA 01930
[P] (978) 290-2717
[F] --
www.capeannfarmersmarket.org
[email protected]
Nicole Bogin
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INCORPORATED: 2006
 Printable Profile (Summary / Full)
EIN 74-3101523

LAST UPDATED: 02/10/2016
Organization DBA Cape Ann Farmers' Market
Former Names --
Organization received a competitive grant from the Boston Foundation in the past five years Yes

Summary

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Mission StatementMORE »

The Cape Ann Farmers’ Market (CAFM) connects local residents with healthy food, supports local food producers, partners with and supports local community agencies, and protects and improves the environment in our communities.

* We support local farmers and fishermen who are active stewards of the land and ocean.

* We connect local residents with the highest quality food possible while ensuring that it is affordable for residents who have limited food budgets.

* We work in tandem with others to realize community-wide changes that support more active lifestyles and increase the availability of healthy, affordable foods to help propel Cape Ann into a healthier future.

* We provide a venue and opportunity for local nonprofits to connect with the community to provide education and services.

* We are a home for emerging, small, local food businesses.

 

Mission Statement

The Cape Ann Farmers’ Market (CAFM) connects local residents with healthy food, supports local food producers, partners with and supports local community agencies, and protects and improves the environment in our communities.

* We support local farmers and fishermen who are active stewards of the land and ocean.

* We connect local residents with the highest quality food possible while ensuring that it is affordable for residents who have limited food budgets.

* We work in tandem with others to realize community-wide changes that support more active lifestyles and increase the availability of healthy, affordable foods to help propel Cape Ann into a healthier future.

* We provide a venue and opportunity for local nonprofits to connect with the community to provide education and services.

* We are a home for emerging, small, local food businesses.

 

FinancialsMORE »

Fiscal Year Jan 01, 2016 to Dec 31, 2016
Projected Income $84,610.00
Projected Expense $83,190.00

ProgramsMORE »

  • Cape Ann Farmers' Market On-Site Programs

Revenue vs. Expense ($000s)

Expense Breakdown 2014 (%)

Expense Breakdown 2013 (%)

Expense Breakdown 2012 (%)

For more details regarding the organization's financial information, select the financial tab and review available comments.


Overview

Mission Statement

The Cape Ann Farmers’ Market (CAFM) connects local residents with healthy food, supports local food producers, partners with and supports local community agencies, and protects and improves the environment in our communities.

* We support local farmers and fishermen who are active stewards of the land and ocean.

* We connect local residents with the highest quality food possible while ensuring that it is affordable for residents who have limited food budgets.

* We work in tandem with others to realize community-wide changes that support more active lifestyles and increase the availability of healthy, affordable foods to help propel Cape Ann into a healthier future.

* We provide a venue and opportunity for local nonprofits to connect with the community to provide education and services.

* We are a home for emerging, small, local food businesses.

 

Background Statement

The Cape Ann Farmers’ Market (CAFM) connects local residents with healthy food, supports local food producers, and protects and improves the environment in our communities. CAFM serves a cross section of all local residents, with an emphasis on reaching families, seniors, and low- to moderate-income residents. More than a traditional farmers’ market with a singular focus, CAFM is a comprehensive program that aims to simultaneously impact multiple points of the local food system. CAFM began in 2006 as a 4-week market with 8 vendors. We have grown strategically to become an 18-week market with 65 paying vendors and an average of 1,200 visitors per week. We also host three “off-season”, indoor markets in the cold-weather-months serving approximately 700 visitors per market.

For the last three years, our efforts were particularly focused on three important areas: 1) establishing Stage Fort Park as CAFM's permanent home; 2) launching a series of annual "off-season", indoor markets, and 3) supporting the launch of Backyard Growers, an initiative that began under the auspices of CAFM to generate and expand a network of low to moderate income backyard gardeners. Backyard Growers has now branched-off to become a successful, independent 501c3 organization that continues to work in partnership with CAFM. In 2016 we will circle back to our core programs to focus on improving our reach and impact for families who utilize public nutrition benefits such as SNAP (formerly known as food stamps), and Senior Farmer's Market Coupons to purchase food. We will also expand our Community Education programs to better meet the needs of Cape Ann residents and organizations. Additionally, we will continue helping small, local, environmentally conscious businesses and food growers to successfully launch and grow their businesses, which promotes local economic development.

Our success is due in part to CAFM’s strong leadership team, our development of diverse revenue streams, and our many community partnerships, including our role in the Get Fit Gloucester Community Action Plan—a city-wide partnership working to create community-wide changes that support more active lifestyles and increase the availability of healthy, affordable foods.

CAFM offers the following services and programs:

Supporting Local Farms & Sustainable Fisheries: We host farmers from the North Shore who operate small family farms using organic growing practices to grow/produce vegetables, fruit, meat, grain and cheese; bakers and prepared foods vendors; local honey, maple syrup, and wine vendors; and potters, spinners, and other local artisans making environmentally conscious local products. By providing a market for local farmers, including three indoor off-season markets, CAFM supports the economic viability of local farms, helps farmers expand their operations and train the next generation of farmers, helps preserve over 500 acres of sustainably farmed land in the region, and promotes sustainable organic farming practices and healthy environments. CAFM promotes sustainable fishing practices that protect ocean ecosystems by partnering with Cape Ann Fresh Catch, and the Gloucester Fishermen’s Wives Association. CAFM, along with the Northwest Atlantic Marine Alliance, created the “Seafood Throw Down”, a cooking contest that highlights under-utilized species of fish. The Seafood Throw Down model is now utilized in venues throughout New England.

Supporting Local Efforts: CAFM provides 2-4 community education tents each week for our local partners such as Trustees of Reservations, City of Gloucester Health Department, Gloucester Public Schools, Addison Gilbert Hospital, Gloucester Education Foundation, The Sawyer Free Library, The Grace Center, Friends of Dogtown, Mass in Motion, Action Energy, Pathways For Children, and Essex County Greenbelt. Through this CAFM venue, community groups educate the public about regional environmental conservation efforts, conduct cooking demonstrations, and promote local health resources. CAFM also partners with groups such as The Cape Ann Vernal Pond Team, The Open Door Good Food Farm, The Gloucester Stage Company Youth Acting Workshop, The Cape Ann Museum, The Backyard Growers, The Hive and Sound Harbor to provide children’s activities focused on the arts, food and/or environmental literacy. These programs, coupled with live music played each week (made possible by the donated time and talents of local musicians), add to the vibrancy of the market and provide valuable environmental education and community-building activities.

Fresh Food Access: Through this program we provide low-income individuals, families, and seniors with access to fresh, healthy food by accepting SNAP, WIC Farmers' Market Coupons and Senior Farmers’ Market Coupons. We also offer a SNAP benefits incentives program, and a Senior Coupon incentive program which provide a cash match for purchases. In 2016 we will expand the reach of our $5 farmers’ market coupon program that is used to attract low-income households to the market through targeted outreach in the Gloucester schools and with partner organizations. Fourteen percent of Gloucester’s households are active clients at The Open Door food pantry and one-out-of-three Gloucester children currently participate in the federal free and reduced lunch program. CAFM has increased SNAP transactions at the market each year since we started tracking data in 2010. In 2016 we plan to expand this program through customized outreach to local families who receive SNAP benefits and by conducting focus groups to help us learn how to improve the program to better serve the community.


Impact Statement

Accomplishments

CAFM Growth:

1) Grew to become a 19-week farmers’ market with up to 1500 visitors each week, 72 vendors, and two, new in-door winter markets.

2) Increased CAFM revenue by 44% through earned income and grants to support community programs.

 

Backyard Growers Program (BYG):

3) In 2012, constructed 32 new raised garden beds in the community and trained 57 new and returning families and groups how to grow their own food.

4) Launched a new on-line mapping tool to track BYG’s impact in Gloucester and a new participant survey tool, which resulted in documented evidence of BYG’s positive impact on families.

 

Goals

CAFM Outreach:

1) Increase SNAP usage at the market through a targeted outreach initiative and by increasing funds for the SNAP incentives program, which has been a proven tool for increasing SNAP usage at the market.

2) Reach out to the local medical community to promote the idea of “Farmers’ Market Prescriptions” and “Garden Prescriptions,” where health care providers target patients to receive $5 farmers’ market coupons and Backyard Growers Program applications.

3) Develop a system for market vendors to track WIC and Senior Farmers’ Market coupon redemption so CAFM can begin to track how we are serving these groups.

 

Backyard Growers Program (BYG):

4) Serve 72 new and returning families and groups, build 30 new raised beds, and sustain over 42 existing gardens (representing a 20% increase in the number of families served from 2012), and expand the new BYG on-line mapping project.

5) Now entering BYG's fourth year, develop a program operations manual and a long-term development plan.


Needs Statement

1) $12,000 to fund a part-time SNAP (Supplemental Nutritional Assistance Program - formerly known as food stamps) benefits coordinator position to better serve low-income community members and increase use of SNAP benefits at market.  

2) $2,500 to fund additional marketing and outreach efforts in 2016 to help better reach SNAP program users, and grow our CAFM merchandise program to celebrate 10th anniversary. Funds will be used for mailings, signage, social media outreach and merchandise that is sold for earned income. 

3) $1,000 to fund new 2016 fees for city public space permits. 

4) $2,500 to support Market Director's efforts towards expansion and improvement of SNAP benefits program. 

5) Professional outside support to manage CAFM’s growth, including creating a long-term development plan, developing more strategies for earned income opportunities, and designing internal structures and policies that are appropriate for small, grassroots non-profits.


CEO Statement

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Board Chair Statement

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Geographic Area Served

NORTHEAST REGION, MA
Gloucester, Rockport, Essex, Manchester

Organization Categories

  1. Food, Agriculture & Nutrition - Food, Agriculture & Nutrition NEC
  2. Environment - Environmental Education
  3. Community Improvement, Capacity Building - Small Business Development

Independent research has been conducted on this organization's theory of change or on the effectiveness of this organization's program(s)

No

Programs

Cape Ann Farmers' Market On-Site Programs

  • Provides the community with a 19-week farmers’ market with 72 local vendors and two indoor winter markets.
  • Accepts SNAP benefits and WIC and Senior Farmers' Market Coupons.
  • Offers a SNAP incentives program, which offers a cash match to encourage SNAP users to use their benefits at the market.
  • Offers free space to community partners to conduct multi-age programs that address healthy eating topics, promote local health resources, and educate the public on local environmental and grassroots initiatives.
  • Hosts the Seafood Throw-down Cooking Contest to raise awareness about Gloucester’s sustainable fisheries.
  • Hosts the Backyard Growers Table, which allows local residents to sell their surplus garden produce at the market.
  • Provides a venue for live, local music.
Budget  $48,000.00
Category  Food, Agriculture & Nutrition, General/Other Food, Agriculture & Nutrition, General/Other
Population Served General/Unspecified Families At-Risk Populations
Program Short-Term Success 
  • Increase SNAP transactions and $5 farmers' market coupons redemption rates.
  • Provide environmental education and community-building opportunities that result in greater awareness of local and global environmental and food issues.
Program Long-Term Success 
  • Increased access to affordable, fresh produce for low- to moderate income populations.
  • Preservation of land and ocean ecosystems by supporting organic-method agricultural practices and sustainable fisheries.
 
Program Success Monitored By 

CAFM uses surveys and number tracking to measure the effectiveness of its initiatives, and uses local demographic and income data obtained from The Open Door and the Gloucester Public Schools as baseline data for low-income populations served by CAFM. We measure success based on the following outcomes and indicators: attendance at environmental programming events; increase in partnering non-profits’ membership while at the market; and increase in website hits and email addresses added to the database; percentage increase in SNAP transactions; tracking where outreach information is disseminated; and tracking the usage of the produce incentives program. Evaluation information is used to strategically improve programming and expand the number of low-income residents served by CAFM each year.

Examples of Program Success 
  • CAFM began in 2006 as a 4-week market with 8 vendors. We have strategically grown to become a 19-week market with 72 paying vendors and an average of 1200 visitors per week. 
  • Increased the number of paying vendors from 60 to 72. Revenue generated from paying vendors helps support our free programs and events. By providing a market for local farmers, including two, in-door winter markets, CAFM supports the economic viability of local farms, helps farmers expand their operations and train the next generation of farmers, helps preserve over 500 acres of sustainably farmed land in the region, and promotes sustainable organic farming practices and healthy environments. 
  • 22% increase in SNAP transactions in 2012 and a successful on-going SNAP incentives program.
  • Provided free tent and table space to 26 environmental, health, and community-based organizations, which provided multi-age information and resources, and/or learning activities to market visitors.

CEO/Executive Director/Board Comments

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Management


CEO/Executive Director Ms. Nicole Bogin
CEO Term Start Jan 2008
CEO Email [email protected]
CEO Experience --
Co-CEO --
Co-CEO Term Start --
Co-CEO Email --
Co-CEO Experience --

Former CEOs and Terms

Name Start End
-- -- --

Senior Staff

Name Title Experience/Biography
-- -- --

Awards

Award Awarding Organization Year
-- -- --

Affiliations

Affiliation Year
-- --
Member of state association of nonprofits? No
Name of state association --

External Assessments and Accreditations

External Assessment or Accreditation Year
-- --

Collaborations

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CEO/Executive Director/Board Comments

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Foundation Comments

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Staff Information

Number of Full Time Staff 0
Number of Part Time Staff 2
Number of Volunteers 50
Number of Contract Staff 3
Staff Retention Rate % --

Staff Demographics

Ethnicity African American/Black: 0
Asian American/Pacific Islander: 0
Caucasian: 0
Hispanic/Latino: 0
Native American/American Indian: 0
Other: 2
Other (if specified): 0
Gender Female: 0
Male: 0
Not Specified 2

Plans & Policies

Organization has Fundraising Plan? Under Development
Organization has Strategic Plan? Under Development
Years Strategic Plan Considers --
Management Succession Plan --
Business Continuity of Operations Plan --
Organization Policies And Procedures Under Development
Nondiscrimination Policy Under Development
Whistle Blower Policy No
Document Destruction Policy --
Directors and Officers Insurance Policy --
State Charitable Solicitations Permit --
State Registration --

Risk Management Provisions

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Reporting and Evaluations

Management Reports to Board? N/A
CEO Formal Evaluation and Frequency N/A N/A
Senior Management Formal Evaluation and Frequency N/A N/A
Non Management Formal Evaluation and Frequency N/A N/A

Governance


Board Chair Ms. Melissa Dimond
Board Chair Company Affiliation Wellspring
Board Chair Term Jan 2006 - Dec
Board Co-Chair Mr. Mark McDonough
Board Co-Chair Company Affiliation Northshore Restaurant Group
Board Co-Chair Term -

Board Members

Name Company Affiliations Status
Mary John Boylan Attorney, MA Dept of Housing and Community Development Voting
Sophie Courser Co-Director, Alprilla Farm Voting
Ms. Cheryl Davis Cape Ann Time Bank NonVoting
Nicole Duckworth Duckworth's Bistrot Voting
Ms. Cruz Ferreras Community Volunteer NonVoting
Ms. JoeAnn Hart Gloucester Cultural Council NonVoting
Courtney Karcher CAFM SNAP Liaison --
Mr. Noah Kellerman Alprilla Farm NonVoting
Ms. Jan Klein MIT Sloan School of Management NonVoting
Jan Klein Gloucester School Committee Voting
Kate Noonan Common Crow Natural Market Voting
Ken Riaf Attorney, Instructor Endicott College Voting
Ms. Susan Steiner Farm Aid NonVoting
Linda Walcott Caterer Voting
Devon Winkler MA Division of Marine Fisheries Voting

Constituent Board Members

Name Company Affiliations Status
-- -- --

Youth Board Members

Name Company Affiliations Status
-- -- --

Advisory Board Members

Name Company Affiliations Status
-- -- --

Board Demographics

Ethnicity African American/Black: 0
Asian American/Pacific Islander: 0
Caucasian: 0
Hispanic/Latino: 0
Native American/American Indian: 0
Other: 16
Other (if specified): 0
Gender Female: 0
Male: 0
Not Specified 16

Board Information

Board Term Lengths --
Board Term Limits --
Board Meeting Attendance % --
Written Board Selection Criteria No
Written Conflict Of Interest Policy Under Development
Percentage of Monetary Contributions 10%
Percentage of In-Kind Contributions 100%
Constituency Includes Client Representation Yes

Standing Committees

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CEO/Executive Director/Board Comments

We have no governance policies for our advisory board. Legally we fall under our fiscal agents' policies and board of directors, but we wanted to highlight our own advisory board here.

Foundation Comments

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Financials


Revenue vs. Expense ($000s)

Expense Breakdown 2014 (%)

Expense Breakdown 2013 (%)

Expense Breakdown 2012 (%)

Fiscal Year Jan 01, 2016 to Dec 31, 2016
Projected Income $84,610.00
Projected Expense $83,190.00
Form 990s

2014 CABI

2013 CABI

2012 CABI

2011 CABI

2010 CABI

2009 CABI

Audit Documents --
IRS Letter of Exemption

IRS Letter of Determination

Prior Three Years Total Revenue and Expense Totals

Fiscal Year 2014 2013 2012
Total Revenue $49,356 $104,207 $72,432
Total Expenses $45,024 $72,009 $53,437

Prior Three Years Revenue Sources

Fiscal Year 2014 2013 2012
Foundation and
Corporation Contributions
$6,138 $50,000 $32,800
Government Contributions $0 $0 $0
    Federal -- -- --
    State -- -- --
    Local -- -- --
    Unspecified -- -- --
Individual Contributions $7,626 $13,825 $1,200
Indirect Public Support -- -- --
Earned Revenue $33,103 $38,507 $36,562
Investment Income, Net of Losses -- -- --
Membership Dues $2,489 $1,875 $1,870
Special Events -- -- --
Revenue In-Kind -- -- --
Other -- -- --

Prior Three Years Expense Allocations

Fiscal Year 2014 2013 2012
Program Expense $35,613 $56,237 $45,434
Administration Expense $3,878 $9,197 $6,898
Fundraising Expense $5,533 $6,575 $1,104
Payments to Affiliates -- -- --
Total Revenue/Total Expenses 1.10 1.45 1.36
Program Expense/Total Expenses 79% 78% 85%
Fundraising Expense/Contributed Revenue 40% 10% 3%

Prior Three Years Assets and Liabilities

Fiscal Year 2014 2013 2012
Total Assets $29,562 $32,197 $24,121
Current Assets $29,562 $32,197 $24,121
Long-Term Liabilities $0 $0 $0
Current Liabilities $0 $0 $0
Total Net Assets $29,562 $32,197 $24,121

Prior Three Years Top Three Funding Sources

Fiscal Year 2014 2013 2012
1st (Source and Amount) -- --
-- --
-- --
2nd (Source and Amount) -- --
-- --
-- --
3rd (Source and Amount) -- --
-- --
-- --

Financial Planning

Endowment Value --
Spending Policy --
Percentage(If selected) --
Credit Line No
Reserve Fund Yes
How many months does reserve cover? 1.00

Capital Campaign

Are you currently in a Capital Campaign? No
Capital Campaign Purpose --
Campaign Goal --
Capital Campaign Dates -
Capital Campaign Raised-to-Date Amount --
Capital Campaign Anticipated in Next 5 Years? --

Short Term Solvency

Fiscal Year 2014 2013 2012
Current Ratio: Current Assets/Current Liabilities -- -- --

Long Term Solvency

Fiscal Year 2014 2013 2012
Long-term Liabilities/Total Assets 0% 0% 0%

CEO/Executive Director/Board Comments

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Foundation Comments

This organization is fiscally sponsored by the Cape Ann Business Incubator Inc.  The financial data in the charts and graphs above is per Cape Ann Farmers' Market's (CAFM) records. The financial documents posted above reflect the fiscal sponsor.

Documents


Other Documents

No Other Documents currently available.

Impact

The Impact tab is a section on the Giving Common added in October 2013; as such the majority of nonprofits have not yet had the chance to complete this voluntary section. The purpose of the Impact section is to ask five deceptively simple questions that require reflection and promote communication about what really matters – results. The goal is to encourage strategic thinking about how a nonprofit will achieve its goals. The following Impact questions are being completed by nonprofits slowly, thoughtfully and at the right time for their respective organizations to ensure the most accurate information possible.


1. What is your organization aiming to accomplish?

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2. What are your strategies for making this happen?

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3. What are your organization’s capabilities for doing this?

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4. How will your organization know if you are making progress?

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5. What have and haven’t you accomplished so far?

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