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Fresh Truck Inc.

 333 Newbury Street, Unit 2A - Fresh Truck
 Boston, MA 02115
[P] (508) 2655358
[F] --
http://www.freshtruck.org
[email protected]
Josh Trautwein
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INCORPORATED: 2013
 Printable Profile (Summary / Full)
EIN 46-2848535

LAST UPDATED: 01/30/2018
Organization DBA --
Former Names --
Organization received a competitive grant from the Boston Foundation in the past five years Yes

Summary

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Mission StatementMORE »

The mission of Fresh Truck is to radically improve the health outcomes of low-income Boston residents by getting healthy food to those who need it most.

Mission Statement

The mission of Fresh Truck is to radically improve the health outcomes of low-income Boston residents by getting healthy food to those who need it most.

FinancialsMORE »

Fiscal Year Jan 01, 2016 to Jan 31, 2017
Projected Income $750,000.00
Projected Expense $669,294.00

ProgramsMORE »

  • FreshCash gift cards
  • FreshCash gift cards
  • Pop-Up Events
  • Weekly Mobile Food Market

Revenue vs. Expense ($000s)

Expense Breakdown (%)

No data available

Expense Breakdown (%)

No data available

Expense Breakdown (%)

No data available

For more details regarding the organization's financial information, select the financial tab and review available comments.


Overview

Mission Statement

The mission of Fresh Truck is to radically improve the health outcomes of low-income Boston residents by getting healthy food to those who need it most.

Background Statement

While working as a nutrition educator at the Charlestown MGH HealthCare Center, our co-founder, Josh Trautwein, saw how impossible it was for low-income families to access healthy food after the only grocery store in the neighborhood closed its doors. It was at this point, and after deep research, that our team recognized how disconnected food is from our community healthcare system. In January 2013, we launched a Kickstarter campaign to build and renovate our first mobile market. After a four- month pilot of our Weekly Mobile Market program, aimed at addressing access to healthy food, we piloted our first series of Pop-Up events throughout 2014 aimed at fostering community engagement around food and health. In the fall of 2015, Blue Cross Blue Shield MA contributed $70,000 to build, renovate, and launch our second mobile market. From 2015- 2016, Fresh Truck modestly expanded its Weekly Markets and Pop-Up events, and introduced our FreshCash program to increase the purchasing power of families shopping at our truck. Through 2016, we focused on building critical organizational infrastructure and brought on a Chief of Programs, Annika Morgan, who has led the development of our systems for program development and external communications. In 2016, we also hired two program associates to increase our capacity for Weekly Markets and Pop-Ups. In 2017, we continued to build capacity as we accelerated the growth of our programs: we inaugurated new five members to our board of directors; hired Sunny Chen as Chief operating officer along with one additional program associate; and partnered with sweetgreen to renovate one of our mobile market trucks. Looking forward to 2018, we will retire one of our mobile market trucks and introduce one new truck to our fleet that provides our communities with a more comprehensive grocery retail operation. We are positioned to grow sales by 86% from $215,000 to $400,000, while improving our earned revenue: operating expense ratio from 36% to 38%.

Impact Statement

2017 key accomplishments

  • 66% year-over-year revenue growth from $120,00 to $200,00
  • 130 Pop-Up events, hosted in partnership with 50+ community partners
  • Inaugurated 5 new members to our board of directors, assigned to accelerating long-term growth, development, and impact
  • Hired our first chief operating officer, Sunny Chen, to lead the development of operations systems, process, and capital investments in infrastructure
  • $32,000 gift and additional in-kind support from sweetgreen to redesign our exterior wrap, renovate our retail layout, and add refrigeration to one mobile market truck

2018 goals

  • Grow year-over-year sales by 86% from $215,000 to $400,000 by January 1, 2019
  • Achieve 70% rate of customers who shop at Weekly Market once or more per month by January 1, 2019
  • Construct new mobile market and move to higher capacity base of operations truck by April 1, 2018
  • Inaugurate two new members to our board of directors by June 1, 2018; targeting individuals that add fundraising capacity, and expertise in health care and/or government relations
  • Achieve 8-month cash flow runway by January 1, 2019

Needs Statement

  1. Dedicated base of operations that consolidates food storage warehouse, administrative office space, and parking for mobile market trucks to enable an expanded fleet of five trucks
  2. Program manager to increase capacity for deeper, wider and more consistent community outreach/ engagement initiatives
  3. Centralized CRM that integrates volunteer management, fundraising and development, digital marketing, and evaluation
  4. Institutional partnerships with key healthcare and housing stakeholders to increase available funding for FreshCash, added capacity for community outreach, and evaluation support
  5. Comprehensive system for monitoring and evaluation that tracks Fresh Truck customer- level transaction data against individual health outcomes

CEO Statement

We have experienced a tremendous amount of growth through 2017, both in terms of our internal capacity and our programming. I am proud that we have managed to professionalize our operation through key hires and improved systems, while also building on our community engagement and impact. Our team is culturally and professionally diverse, industrious, empathetic, and they truly understand what food means to social justice and the well-being of the families we serve. Fresh Truck was founded on authentic community engagement and that has not been lost in our growth. We have more regular shoppers that are on a first name basis with the people from our team. What has changed is our punctuality, food quality and variety, communications, the number of communities and families we reach, and our financial sustainability, all for the better.

Board Chair Statement

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Geographic Area Served

Throughout the United States
City of Boston- Citywide (Indiv. neighborhoods also listed)
City of Boston- North Dorchester
City of Boston- South Dorchester
City of Boston- Downtown
City of Boston- East Boston
City of Boston- Hyde Park
City of Boston- Jamaica Plain
City of Boston- Mattapan
City of Boston- Roxbury
City of Boston- South Boston
City of Boston- Charlestown
City of Boston- North Dorchester
City of Boston- South Dorchester
City of Boston- Downtown
City of Boston- East Boston
City of Boston- Hyde Park
City of Boston- Jamaica Plain
City of Boston- Mattapan
City of Boston- Roxbury
City of Boston- South Boston
City of Boston- Charlestown
*Please see freshtruck.org/freshest-map for an interactive look at our community locations.

Organization Categories

  1. Health Care - Health Support
  2. Health Care - Community Health Systems
  3. -

Independent research has been conducted on this organization's theory of change or on the effectiveness of this organization's program(s)

No

Programs

FreshCash gift cards

Fresh Truck FreshCash is our gift card program that increases the purchasing power of low-income families to shop for healthy food from our markets. We tap healthcare groups, social service and governmental agencies, and corporate sponsors to underwrite FreshCash as a way of investing in food for their population of families. FreshCash subscribers pre-purchase FreshCash gift cards and distribute them to families to shop at any of our Weekly Market sites or Pop-Up events.
Budget  --
Category  Food, Agriculture & Nutrition, General/Other
Population Served Families Poor,Economically Disadvantaged,Indigent People/Families of People with Health Conditions
Program Short-Term Success 
  • $100,000 annual investment in FreshCash in 2018 and 200% year-over-year growth
  • 98% rate of FreshCash investment utilization
Program Long-Term Success 

Fresh Truck is aiming to develop FreshCash as a solution to integrate food into community health care models. Our vision for the long-term success of this program is that institutional healthcare stakeholders, including hospitals, large health care provider networks, social service and governmental agencies, and school systems invest in food at scale to improve the health outcomes of their population of families. Fresh Truck is driving toward an annual investment of $2.5 million in FreshCash from this community of healthcare stakeholders, contributing to a shift in health outcomes and reduced healthcare expenditures for Fresh Truck shoppers:

  • 50% reduction in risk factors associated with diet and chronic disease.
  • 50% reduction in health care costs associated with diet and chronic disease
Program Success Monitored By 
  • Fresh Truck’s Square point-of-sale (POS) software platform captures customer- level, itemized FreshCash transaction data, and geographic sales data from across each Weekly Market site. Square’s reporting functions enable us to analyze FreshCash sales patterns across the communities we serve to measure the efficiency of our programs, rates of returning customers, and gaps in the nutrient profile of foods being purchased.
  • Fresh Truck will partner with healthcare groups to match customer- level FreshCash transaction data from our Square POS to electronic medical records, to analyze the relationship between customer purchasing patterns at our market and their health outcomes.
Examples of Program Success 
  • 40+ healthcare and community partners invested in FreshCash
  • $40,000 in FreshCash transactions processed across Fresh Truck markets

FreshCash gift cards

Fresh Truck FreshCash is our gift card program that increases the purchasing power of low-income families to shop for healthy food from our markets. We tap healthcare groups, social service and governmental agencies, and corporate sponsors to underwrite FreshCash as a way of investing in food for their population of families. FreshCash subscribers pre-purchase FreshCash gift cards and distribute them to families to shop at any of our Weekly Market sites or Pop-Up events.
Budget  --
Category  Food, Agriculture & Nutrition, General/Other
Population Served Families Poor,Economically Disadvantaged,Indigent People/Families of People with Health Conditions
Program Short-Term Success 
  • $100,000 annual investment in FreshCash in 2018 and 200% year-over-year growth
  • 98% rate of FreshCash investment utilization
Program Long-Term Success 

Fresh Truck is aiming to develop FreshCash as a solution to integrate food into community health care models. Our vision for the long-term success of this program is that institutional healthcare stakeholders, including hospitals, large health care provider networks, social service and governmental agencies, and school systems invest in food at scale to improve the health outcomes of their population of families. Fresh Truck is driving toward an annual investment of $2.5 million in FreshCash from this community of healthcare stakeholders, contributing to a shift in health outcomes and reduced healthcare expenditures for Fresh Truck shoppers:

  • 50% reduction in risk factors associated with diet and chronic disease.
  • 50% reduction in health care costs associated with diet and chronic disease
Program Success Monitored By 
  • Fresh Truck’s Square point-of-sale (POS) software platform captures customer- level, itemized FreshCash transaction data, and geographic sales data from across each Weekly Market site. Square’s reporting functions enable us to analyze FreshCash sales patterns across the communities we serve to measure the efficiency of our programs, rates of returning customers, and gaps in the nutrient profile of foods being purchased.
  • Fresh Truck will partner with healthcare groups to match customer- level FreshCash transaction data from our Square POS to electronic medical records, to analyze the relationship between customer purchasing patterns at our market and their health outcomes.
Examples of Program Success 
  • 40+ healthcare and community partners invested in FreshCash
  • $40,000 in FreshCash transactions processed across Fresh Truck markets

Pop-Up Events

Fresh Truck Pop-Up Events are a series of food and health-focused programs that activate our trucks for block parties, nutrition, education workshops, and cooking demonstrations. Pop-Up Events get healthy food out to families, but their primary function is to increase nutritional and cooking literacy, foster engagement around food and health, and serve as an outreach tool for our Weekly Market sites.
Budget  --
Category  Food, Agriculture & Nutrition, General/Other
Population Served Families Poor,Economically Disadvantaged,Indigent People/Families of People with Health Conditions
Program Short-Term Success 

Fresh Truck's definition of short-term success of our Pop-Up Events is defined as sustained food and health community engagement, and increased nutritional and cooking literacy:

  • 130 Pop-Up events hosted annually, engaging 7,500 families and 40 community partners
  • 95% of Pop-Up event program participants report improved nutrition and cooking literacy
  • 50% of Pop-Up event program participants report sustained healthy shopping, cooking, and eating habits
Program Long-Term Success 

Fresh Truck Pop-Up Events will foster a sustained shift toward a more positive food culture across Boston communities, measured as a 50% year-over-year increase in instances where families and community-based organizations gather to eat healthy food and learn about healthy food, including: neighborhood block parties, workshop programs, and family dinners.

Program Success Monitored By 
  • Fresh Truck’s Square point-of-sale (POS) software platform captures customer- level, itemized transaction data and geographic sales data from each Pop-Up Event. Fresh Truck uses Square data to calculate participation rates at each event.
  • Customer surveys track quantitative measure of pre/ post nutritional literacy and qualitative indicators of healthy habit formation.
Examples of Program Success 
  • 130 Pop-Up events hosted in 2017 in partnership with 40+ community partners, reaching 7,500+ families
  • Please see- https://youtu.be/ATB2-M4ib48 for customer testimonials

Weekly Mobile Food Market

Fresh Truck operates two renovated school buses as mobile grocery stores. Our year- round indoor Weekly Mobile Food Market serves low-income community locations that lack access to healthy food options. We offer 30+ fruits, vegetables, milk, eggs and other grocery staples. Shoppers walk onto our trucks, pick out their grocery items, and check out at our cash register using cash, credit, EBT (food stamps), or our FreshCash gift cards. We purchase our food fresh from local wholesalers; we do not source donated food or purchase discounted food that is near expiration (ie. food rescue). By purchasing our food wholesale, we can guarantee the quality, variety, and consistency of our food each day. The architecture of our shopfront, retail layout, customer experience, and supply chain is intentionally designed to be attractive, approachable, and educational. These elements protect the dignity of our neighborhoods, promote trust and reliability, and foster community engagement and behavioral change.
Budget  --
Category  Food, Agriculture & Nutrition, General/Other Food Distribution
Population Served Families Poor,Economically Disadvantaged,Indigent People/Families of People with Health Conditions
Program Short-Term Success 

Fresh Truck’s short- term definition of success for our Weekly Market program relates to our ability to increase sales, promote weekly shopping, and increase the total amount of healthy food being purchased, which leads to increased consumption of healthy food across our target communities:

  • 70% of customers shop on our truck once or more per month
  • 75% of shoppers report consuming more fruits and vegetables as a result of Fresh Truck’s Weekly Mobile Market
Program Long-Term Success 

Fresh Truck's vision for long-term success is defined as a positive shift in dietary health measures across our community of shoppers:

  • 50% reduction in risk factors associated with diet and chronic disease.
  • 50% reduction in health care costs associated with diet and chronic disease
Program Success Monitored By 
  • Fresh Truck’s Square point-of-sale (POS) software platform captures customer- level, itemized transaction data and geographic sales data from across each Weekly Market site. Square’s reporting functions enable us to analyze sales patterns across the communities we serve to measure the efficiency of our programs, rates of returning customers, and gaps in the nutrient profile of foods being purchased.
  • Customer surveys track quantitative measure of pre/ post nutritional literacy and qualitative indicators of healthy habit formation.
  • Fresh Truck will partner with healthcare groups to match customer- level transaction data from our Square POS to electronic medical records, to analyze the relationship between customer purchasing patterns at our market and their health outcomes.
Examples of Program Success 
  • 66% year-over-year revenue growth from $120,000 to $214,000
  • 67% of customers that use EBT return to our truck more than once per month
  • Please see- https://youtu.be/ATB2-M4ib48 for customer testimonials

CEO/Executive Director/Board Comments

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Management


CEO/Executive Director Mr. Josh Trautwein
CEO Term Start Mar 2011
CEO Email [email protected]
CEO Experience Josh, leads Fresh Truck’s social impact strategy and organizational development. Prior to Fresh Truck, Josh worked at the Charlestown MGH Healthcare Center as a program manager where he developed a wide range of healthy lifestyle programming for low-income families. During his co-op at Northeastern University, Josh launched Soccer1, which worked to mobilize local networks of grassroots soccer clubs in Boston and Cite Soleil, Haiti to support community development initiatives. Josh graduated from Northeastern with a degree in Sociology.
Co-CEO --
Co-CEO Term Start --
Co-CEO Email --
Co-CEO Experience 1

Former CEOs and Terms

Name Start End
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Senior Staff

Name Title Experience/Biography
Sunny Chen Chief Operating Officer Sunny leads the operations team in building efficient processes and takes a data-driven approach to Fresh Truck's strategy and operational planning. Prior to joining Fresh Truck, Sunny was a Food Systems Analyst at Clover, engineering systems to develop new menu items, improve supply chain efficiency and cut costs. Sunny Graduated from Johns Hopkins University with a degree in Biomedical engineering.
Annika Morgan Co-Founder and Chief Programs Officer Annika leads the development and execution of our programs and supports everyone on the Fresh Truck team to do what they do best. Prior to Fresh Truck, Annika was CEO of IDEA, Northeastern’s venture accelerator where she worked with more than 200 early- stage start-ups from ideation to venture funding.Annika graduated from Northeastern University with a degree in business.

Awards

Award Awarding Organization Year
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Affiliations

Affiliation Year
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Member of state association of nonprofits? No
Name of state association --

External Assessments and Accreditations

External Assessment or Accreditation Year
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Collaborations

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CEO/Executive Director/Board Comments

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Foundation Comments

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Staff Information

Number of Full Time Staff 7
Number of Part Time Staff 0
Number of Volunteers 3
Number of Contract Staff 2
Staff Retention Rate % 75%

Staff Demographics

Ethnicity African American/Black: 0
Asian American/Pacific Islander: 1
Caucasian: 5
Hispanic/Latino: 0
Native American/American Indian: 0
Other: 1
Other (if specified): Biracial
Gender Female: 4
Male: 4
Not Specified 0

Plans & Policies

Organization has Fundraising Plan? Yes
Organization has Strategic Plan? Yes
Years Strategic Plan Considers --
Management Succession Plan --
Business Continuity of Operations Plan --
Organization Policies And Procedures Under Development
Nondiscrimination Policy Under Development
Whistle Blower Policy No
Document Destruction Policy --
Directors and Officers Insurance Policy --
State Charitable Solicitations Permit --
State Registration --

Risk Management Provisions

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Reporting and Evaluations

Management Reports to Board? No
CEO Formal Evaluation and Frequency No N/A
Senior Management Formal Evaluation and Frequency No N/A
Non Management Formal Evaluation and Frequency N/A N/A

Governance


Board Chair Mr Josh Trautwein
Board Chair Company Affiliation Fresh Truck
Board Chair Term Jan 2013 - Jan 2017
Board Co-Chair --
Board Co-Chair Company Affiliation --
Board Co-Chair Term -

Board Members

Name Company Affiliations Status
Edward Fish Director of Emerging Business, Bay State Milling Company Voting
Julieta Lopez Team Coordinator, South End Community Health Center Voting
Andrew Maniscalco Chief Operating Officer, Katsiroubas Voting
Mike Minahan Partner, Goodwin Proctor Voting
Jill Shah Problem Solver, Shah Family Foundation Voting
Nate Solder Offensive Line, New England Patriots Voting
Josh Trautwein Executive Director, Fresh Truck Voting

Constituent Board Members

Name Company Affiliations Status
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Youth Board Members

Name Company Affiliations Status
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Advisory Board Members

Name Company Affiliations Status
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Board Demographics

Ethnicity African American/Black: 0
Asian American/Pacific Islander: 0
Caucasian: 4
Hispanic/Latino: 0
Native American/American Indian: 0
Other: 0
Other (if specified): Biracial
Gender Female: 1
Male: 4
Not Specified 0

Board Information

Board Term Lengths 1
Board Term Limits --
Board Meeting Attendance % 75%
Written Board Selection Criteria Yes
Written Conflict Of Interest Policy Yes
Percentage of Monetary Contributions 50%
Percentage of In-Kind Contributions 100%
Constituency Includes Client Representation Yes

Standing Committees

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CEO/Executive Director/Board Comments

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Foundation Comments

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Financials


Revenue vs. Expense ($000s)

Expense Breakdown (%)

No data available

Expense Breakdown (%)

No data available

Expense Breakdown (%)

No data available

Fiscal Year Jan 01, 2016 to Jan 31, 2017
Projected Income $750,000.00
Projected Expense $669,294.00
Form 990s --
Audit Documents --
IRS Letter of Exemption

IRS Letter of Determination

Prior Three Years Total Revenue and Expense Totals

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Total Expenses -- -- --

Prior Three Years Revenue Sources

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Foundation and
Corporation Contributions
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Individual Contributions -- -- --
Indirect Public Support -- -- --
Earned Revenue -- -- --
Investment Income, Net of Losses -- -- --
Membership Dues -- -- --
Special Events -- -- --
Revenue In-Kind -- -- --
Other -- -- --

Prior Three Years Expense Allocations

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Program Expense -- -- --
Administration Expense -- -- --
Fundraising Expense -- -- --
Payments to Affiliates -- -- --
Total Revenue/Total Expenses -- -- --
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Fundraising Expense/Contributed Revenue -- -- --

Prior Three Years Assets and Liabilities

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Current Assets -- -- --
Long-Term Liabilities -- -- --
Current Liabilities -- -- --
Total Net Assets -- -- --

Prior Three Years Top Three Funding Sources

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1st (Source and Amount) -- --
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2nd (Source and Amount) -- --
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3rd (Source and Amount) -- --
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Financial Planning

Endowment Value --
Spending Policy N/A
Percentage(If selected) --
Credit Line No
Reserve Fund No
How many months does reserve cover? --

Capital Campaign

Are you currently in a Capital Campaign? No
Capital Campaign Purpose --
Campaign Goal --
Capital Campaign Dates -
Capital Campaign Raised-to-Date Amount --
Capital Campaign Anticipated in Next 5 Years? --

Short Term Solvency

Fiscal Year -- -- --
Current Ratio: Current Assets/Current Liabilities -- -- --

Long Term Solvency

Fiscal Year -- -- --
Long-term Liabilities/Total Assets -- -- --

CEO/Executive Director/Board Comments

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Foundation Comments

Fresh Truck Inc. is a newer organization and received its nonprofit status from the IRS in late 2016. A full year of financial data will be posted when it becomes available. Fresh Truck was previously fiscally sponsored by Third Sector New England during its transition from a b-corp, which is the type of organization it originally began its work as in 2013.

Documents


Other Documents

No Other Documents currently available.

Impact

The Impact tab is a section on the Giving Common added in October 2013; as such the majority of nonprofits have not yet had the chance to complete this voluntary section. The purpose of the Impact section is to ask five deceptively simple questions that require reflection and promote communication about what really matters – results. The goal is to encourage strategic thinking about how a nonprofit will achieve its goals. The following Impact questions are being completed by nonprofits slowly, thoughtfully and at the right time for their respective organizations to ensure the most accurate information possible.


1. What is your organization aiming to accomplish?

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2. What are your strategies for making this happen?

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3. What are your organization’s capabilities for doing this?

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4. How will your organization know if you are making progress?

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5. What have and haven’t you accomplished so far?

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