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Now and There Inc.

 PO Box 52557
 Boston, MA 02205
[P] (617) 982-3860
[F] --
[email protected]
Kate Gilbert
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 Printable Profile (Summary / Full)
EIN 04-2712823

LAST UPDATED: 04/27/2017
Organization DBA --
Former Names UrbanArts (2014)
Organization received a competitive grant from the Boston Foundation in the past five years Yes



Mission StatementMORE »

Our mission is to deliver thought-provoking, public art projects that advance new definitions of public art, acculturate Boston to the cultural, social and economic benefits of art, and help define Boston's essential public art identity.

Mission Statement

Our mission is to deliver thought-provoking, public art projects that advance new definitions of public art, acculturate Boston to the cultural, social and economic benefits of art, and help define Boston's essential public art identity.

FinancialsMORE »

Fiscal Year Jan 01, 2015 to Dec 31, 2015
Projected Income $100,000.00
Projected Expense $280,000.00

ProgramsMORE »

  • Temporary Public Art Projects

Revenue vs. Expense ($000s)

Expense Breakdown 2015 (%)

Expense Breakdown 2014 (%)

Expense Breakdown 2013 (%)

For more details regarding the organization's financial information, select the financial tab and review available comments.


Mission Statement

Our mission is to deliver thought-provoking, public art projects that advance new definitions of public art, acculturate Boston to the cultural, social and economic benefits of art, and help define Boston's essential public art identity.

Background Statement


Now + There (N+T) is dedicated to creating thought-provoking public art projects in Greater Boston that advance new definitions of public art and give voice to community. Our projects are temporary and site specific, hence our name.
In late summer 2016, Now + There produced “Public Trust,” an ambitious project commissioned specifically for Boston and developed by Brooklyn-based artist Paul Ramirez Jonas. 956 people in Greater Boston participated in this free, interactive project that asked us to examine the value of our word by giving a promise and contextualizing it with promises made by public figures. Citizens of all ages and backgrounds made their promises public (in Dudley Square, Kendall Center, and Copley Square). Through dialogue with fifteen local artist ambassadors, we considered the nature of promises, those potent speech acts that keep a society together. These promises will also be collected in a book, set for release in January 2017.
In October 2015, we collaborated with street artist JR’s Inside Out Project and Cedric Douglas's The Up Truck we used street artist JR’s Inside Out Truck to create “Faces of Boston” in two locations including the Dudley Branch of the Boston Public Library where we compiled answers to the question, “What wouldn’t someone know about you just by looking at your portrait?” Responses and photos were compiled into a book now in library's collection.
Now + There is the reinvigoration of UrbanArts Institute (UAI) a 501(c)(3) organization, which facilitated public art and design projects in Boston from 1980 to 2012. UrbanArts was founded in 1980 on the belief that the cultural vitality of our communities depends on incorporating the arts in the public realm, and by engaging artists, and citizens. In 1983 UAI secured a contract to create the Orange Line Public Art Program. Dedicated in 1987, the artworks from this program recorded the lives of community members affected by the rapid transit line and thus solidified the organization’s commitment to community-driven process.

In 1999 UrbanArts aligned with Massachusetts College of Art and Design (MassArt) under then-college President Kay Sloan and UAI director Ricardo Barreto to strengthen each institution’s commitment to the study and practice of public art and design. 

In 2014 after disassociating from MassArt, UrbanArts elected Kate Gilbert their new director and embarked on a bold new road to curatorially-based work that is sensitive to community context and place.

Impact Statement

Since re-launching in July 2014, Now + There has hired a director, stabilized infrastructure, rebranded, developed strong partnerships with area organizations, solidified funding for two fiscal years, produced a large-scale, multi-neighborhood interactive artwork that gave voice to over 950 participants, co-presented one multi-location temporary artwork in Boston, and co-presented five educational programs.
Recent accomplishments include:
  • “Public Trust,” a 3-location, 21-day project by Paul Ramirez Jonas that employed 15 artists and directly engaged 956 citizens who declared a promise they could keep and saw that promise on a giant billboard amongst promises made by politicians, scientists, and other public figures. Together with indirect public participation in the thousands, we examined the value of our word in a time when public trust is at an all-time low.
  • A partnership with The Up Truck and JR’s Inside Out Project to create “Faces of Dudley” – 172 giant black and white portraits of Roxbury residents pasted on the outside of the Dudley Branch of the Boston Public Library with a total of 259 in the summary book – and “Faces of Boston” at Back Bay Station where another 389 portraits taken and 125 added to the exterior.  
  • Three free panels, one film screening and an artist talk raising discussion about current topics in public art including,
  • Raised full funding ($200,000) for "Public Trust" and met a $50,000 challenge grant in 2015.
2016-17 goals include:
  • Continue developing a diverse and philanthropic Board of Directors; grow to seven members,
  • Develop a Friends of N+T advisory group with dedicated educational and social events in exchange for financial support,
  • Engage over 1500 people (and 5x indirectly) with commissioned, temporary, interactive public artworks in five Greater Boston locations,
  • Continue expanding conversation and community building with panel discussions and articles with the goal of directly engaging 300 people and 1,500 online.

Needs Statement

We are focused on strengthening three organizational pillars and their associated needs including:


  1. Programming (one significant project a year + one small pop-up) with $200,000 in blended funding from foundations and philanthropy, outside production management and a volunteer base of 25 people,
  2. Education (symposia and conversations), with $20,000 in foundation support and continued partnerships with like-minded institutions, and
  3. Facilitation (curatorial or community-interaction consultation) with one mission-aligned pilot project as earned-income.


We are seeking consultation to grow staff capacity and meet the demand and expectations outlined in the above strategy.
To further solidify the organization’s financial foundation, we are continuing an annual giving program to build a dedicated audience base capable of philanthropic support.

CEO Statement


Board Chair Statement


Geographic Area Served

Greater Boston

Organization Categories

  1. Arts,Culture & Humanities - Arts & Culture
  2. -
  3. -

Independent research has been conducted on this organization's theory of change or on the effectiveness of this organization's program(s)



Temporary Public Art Projects

Delivering engaging, thought-provoking public artworks that create inspired spaces, spark conversations about social issues, and advance new definitions of public art. Projects begin with a chosen artist who is asked to develop a conceptual project prior to, or simultaneously to, choosing a site for the work. Artworks are temporary.
Budget  $190,000.00
Category  Arts, Culture & Humanities, General/Other Arts, Culture & Humanities, General/Other
Population Served Adults Families
Program Short-Term Success 
In the short-term, success for Now + There’s temporary public art program will result in
  • diverse audience participation vis-à-vis direct engagement with the art or indirect participation (e.g., 6,000 in 2016, 30% of whom are categorized as economically disadvantaged),
  • 1-2 artists a year will have the ability to realize fully funded public projects of significant scale with strong administrative support, and
  • Increased outreach through post-event product distribution (e.g., sales of "Public Trust" book, number of times "Faces of Dudley" is borrowed from the library and purchased online), social media responses, the growth of the database and email newsletter; and number of media impressions.
Program Long-Term Success 
N+T’s long-term success will create qualitative and quantitative data showing the efficacy of public art to open dialogue and create positive change resulting in increased private philanthropy and grant funding for public art projects throughout Greater Boston, creating a virtuous cycle.
Our success as a driving force in the development of Boston’s public art identity will result in an increase in risk-taking projects by private developers, other cultural producers and Greater Boston municipalities in new developments, in our parks, city-owned streets, and sidewalks, new municipal buildings, and privately managed public spaces (e.g., lobbies, train stations).
The impact of our work will be measured by the sheer number of public art projects in ALL Boston neighborhoods. When Boston is a destination for ever-changing bold, innovative public art, we will know we’ve been successful.
Program Success Monitored By 


Now + There's public art programs have audience participation built into their core and thus monitoring engaged audience numbers is straightforward. Monitoring success will be conducted through on-the-ground surveys of participants during the program’s duration using the Net Promoter score, during which time we can also capture demographic information. With “Public Trust” we are using "scrubbed" cellular data around our projects sites to track those who prefer to observe but not engage.
Additionally, post-event follow-up interviews with community stakeholders and social media tracking gives us anecdotally, qualitative data to help round out direct data.


Examples of Program Success 
Now + There's second project, Public Trust, an interactive sculpture of changing promises questioned the value of one's word in three Greater Boston locations—Dudley Square, Kendall Center, and Copley Square.

For 21 consecutive days, artist Paul Ramirez Jonas, with a crew of 15 local artist ambassadors invited us to make a promise that the artist recorded in a contract, a copy of which was each participant took home. The promise was then “published” on a 16'x16' billboard in context with promises made by our public figures, all chosen daily news. 956 people—many local Boston residents, as well as visitors from Venezuela, China, France, and India—made a promise. Through post-participation surveys, 91% of participants were “very satisfied” with the experience, noting their interaction with the artist ambassadors as especially meaningful, emotional, and welcoming. Public Trust was covered by major news outlets, including The Boston Globe, WBUR, WGBH, Art New England, and WCVB Channel 5.


CEO/Executive Director/Board Comments



CEO/Executive Director Ms. Kate Gilbert
CEO Term Start June 2014
CEO Email [email protected]
CEO Experience --
Co-CEO --
Co-CEO Term Start --
Co-CEO Email --
Co-CEO Experience --

Former CEOs and Terms

Name Start End
-- -- --

Senior Staff

Name Title Experience/Biography
-- -- --


Award Awarding Organization Year
-- -- --


Affiliation Year
-- --
Member of state association of nonprofits? No
Name of state association --

External Assessments and Accreditations

External Assessment or Accreditation Year
-- --



CEO/Executive Director/Board Comments


Foundation Comments


Staff Information

Number of Full Time Staff 1
Number of Part Time Staff 0
Number of Volunteers 18
Number of Contract Staff 1
Staff Retention Rate % --

Staff Demographics

Ethnicity African American/Black: 0
Asian American/Pacific Islander: 0
Caucasian: 1
Hispanic/Latino: 0
Native American/American Indian: 0
Other: 0
Other (if specified): --
Gender Female: 1
Male: 0
Not Specified 0

Plans & Policies

Organization has Fundraising Plan? Under Development
Organization has Strategic Plan? Under Development
Years Strategic Plan Considers --
Management Succession Plan --
Business Continuity of Operations Plan --
Organization Policies And Procedures No
Nondiscrimination Policy Under Development
Whistle Blower Policy No
Document Destruction Policy --
Directors and Officers Insurance Policy Yes
State Charitable Solicitations Permit --
State Registration --

Risk Management Provisions


Reporting and Evaluations

Management Reports to Board? N/A
CEO Formal Evaluation and Frequency Yes Annually
Senior Management Formal Evaluation and Frequency N/A N/A
Non Management Formal Evaluation and Frequency N/A N/A


Board Chair Mr Nick Capasso
Board Chair Company Affiliation Fitchburg Art Museum
Board Chair Term Jan 2014 - Jan 2017
Board Co-Chair --
Board Co-Chair Company Affiliation --
Board Co-Chair Term -

Board Members

Name Company Affiliations Status
Nick Capasso Fitchburg Art Museum Voting
Mr. Chris Colbert Harvard Innovation Lab Voting
Emily Foster Day Boston Center for the Arts Voting
Geoff Hargadon UBS Financial Services Voting
Matthew Hincman Massachusetts College of Art and Design Voting
Lisa Tung Massachusetts College of Art and Design Voting

Constituent Board Members

Name Company Affiliations Status
-- -- --

Youth Board Members

Name Company Affiliations Status
-- -- --

Advisory Board Members

Name Company Affiliations Status
-- -- --

Board Demographics

Ethnicity African American/Black: 0
Asian American/Pacific Islander: 1
Caucasian: 5
Hispanic/Latino: 0
Native American/American Indian: 0
Other: 0
Other (if specified): --
Gender Female: 2
Male: 4
Not Specified 0

Board Information

Board Term Lengths 3
Board Term Limits --
Board Meeting Attendance % --
Written Board Selection Criteria Under Development
Written Conflict Of Interest Policy Under Development
Percentage of Monetary Contributions 100%
Percentage of In-Kind Contributions 50%
Constituency Includes Client Representation No

Standing Committees


CEO/Executive Director/Board Comments


Foundation Comments



Revenue vs. Expense ($000s)

Expense Breakdown 2015 (%)

Expense Breakdown 2014 (%)

Expense Breakdown 2013 (%)

Fiscal Year Jan 01, 2015 to Dec 31, 2015
Projected Income $100,000.00
Projected Expense $280,000.00
Form 990s

2015 2015 990

2014 Form 990

2014 Form 990 (6 months covering July-Dec 2014)

2013 Form 990

2012 Form 990

Audit Documents --
IRS Letter of Exemption

IRS Letter of Determination

Prior Three Years Total Revenue and Expense Totals

Fiscal Year 2015 2014 2013
Total Revenue $302,523 $0 $38,588
Total Expenses $113,660 $935 $11,395

Prior Three Years Revenue Sources

Fiscal Year 2015 2014 2013
Foundation and
Corporation Contributions
-- -- --
Government Contributions $0 $0 $0
    Federal -- -- --
    State -- -- --
    Local -- -- --
    Unspecified -- -- --
Individual Contributions $302,518 -- $38,585
Indirect Public Support -- -- --
Earned Revenue -- -- --
Investment Income, Net of Losses $5 -- $3
Membership Dues -- -- --
Special Events -- -- --
Revenue In-Kind -- -- --
Other -- -- --

Prior Three Years Expense Allocations

Fiscal Year 2015 2014 2013
Program Expense $54,856 -- --
Administration Expense $57,162 $935 $11,395
Fundraising Expense $1,642 -- --
Payments to Affiliates -- -- --
Total Revenue/Total Expenses 2.66 0.00 3.39
Program Expense/Total Expenses 48% 0% 0%
Fundraising Expense/Contributed Revenue 1% 0% 0%

Prior Three Years Assets and Liabilities

Fiscal Year 2015 2014 2013
Total Assets $209,987 $189 $1,124
Current Assets $209,987 $189 $1,124
Long-Term Liabilities $0 -- --
Current Liabilities $20,000 -- --
Total Net Assets $189,987 $189 $1,124

Prior Three Years Top Three Funding Sources

Fiscal Year 2015 2014 2013
1st (Source and Amount) -- --
-- --
-- --
2nd (Source and Amount) -- --
-- --
-- --
3rd (Source and Amount) -- --
-- --
-- --

Financial Planning

Endowment Value --
Spending Policy --
Percentage(If selected) --
Credit Line No
Reserve Fund No
How many months does reserve cover? --

Capital Campaign

Are you currently in a Capital Campaign? No
Capital Campaign Purpose --
Campaign Goal --
Capital Campaign Dates -
Capital Campaign Raised-to-Date Amount --
Capital Campaign Anticipated in Next 5 Years? --

Short Term Solvency

Fiscal Year 2015 2014 2013
Current Ratio: Current Assets/Current Liabilities 10.50 -- --

Long Term Solvency

Fiscal Year 2015 2014 2013
Long-term Liabilities/Total Assets 0% 0% 0%

CEO/Executive Director/Board Comments


Foundation Comments

Financial summary data in charts and graphs are per the organization's IRS Form 990s. 
Now and There Inc. changed fiscal years in 2014, from Jul. 1 - June 30 to Jan. 1 - Dec. 31. As such, the charts and graphs above reflect FY13, and FY14, ending June 30, and FY15, ending Dec. 31. A short year 990, reflecting the 6-mo. period (Jul. 1 - Dec. 31, 2014) is posted above for your reference. 
Now and There was formerly known as Urban Arts Inc. As such, the Form 990s above for FY12, FY13 and FY14 are under the name, UrbanArts Inc. The short year Form 990 reflects the new name, Now and There Inc.


Other Documents

No Other Documents currently available.


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