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Business of Doing Good

 54 Campbell Road
 Wayland, MA 01778
[P] (650) 245-9218
[F] --
Michelle Julet
 Printable Profile (Summary / Full)
EIN 47-1162388

LAST UPDATED: 05/30/2018
Organization DBA --
Former Names --
Organization received a competitive grant from the Boston Foundation in the past five years No


Mission StatementMORE »

We are a social entrepreneur program for middle school kids.  Our mission is to inspire kids to discover what is truly meaningful to them, and to empower them with the skills to put their ideas into action.

Mission Statement

We are a social entrepreneur program for middle school kids.  Our mission is to inspire kids to discover what is truly meaningful to them, and to empower them with the skills to put their ideas into action.

FinancialsMORE »

Fiscal Year Jan 01, 2016 to Dec 31, 2017
Projected Income $32,853.00
Projected Expense $12,853.00

ProgramsMORE »

  • Boston Summer Day Camp 2018 + 2 year school year programming

Revenue vs. Expense ($000s)

Expense Breakdown 2016 (%)

Expense Breakdown 2015 (%)

Expense Breakdown (%)

No data available

For more details regarding the organization's financial information, select the financial tab and review available comments.


Mission Statement

We are a social entrepreneur program for middle school kids.  Our mission is to inspire kids to discover what is truly meaningful to them, and to empower them with the skills to put their ideas into action.

Background Statement

The Business of Doing Good is a program for middle school kids. Our goal is to instill in them the courage and inspiration to make the world a better place. We believe that in the traditional school system, the passion of middle school kids is not harvested in a way that prepares them for the competitive global and digital economy. Middle school kids, at that golden inspirational age, learn about social problems but are not empowered to solve them. No longer is it enough to climb a corporate ladder. Nor is it enough to simply teach kids to code or program. Being successful now means that you must have the entrepreneurial skills needed to pivot, brainstorm and create, and use digital tools to be successful -- whether you work in a corporation or a startup. Our curriculum teaches kids leadership, entrepreneurial, and innovation skills that will better prepare them to thrive in the global economy of their future. We inspire kids by introducing them to social entrepreneurs and empower them by teaching them entrepreneurial skills to solve social problems. We teach kids to change the world!

We offer these camps to children from both under-privileged and privileged schools, our percentages weighted heavily toward schools with economically underprivileged populations (70% - 30%).

The Business of Doing Good was founded by mother and professional global educator, Michelle Julet, in 2014. As an executive at National Geographic Learning who developed educational technology, Michelle was profoundly affected by children who were still able to learn in very meager surroundings from poor backgrounds. She was also amazed at well-funded schools with robotics labs and 3D printers. However, what inspired her the most was the value that the global community put on entrepreneurship, and how little effort the US educational system actually puts into this. During the 1 - 2 week vacation camps for 10 - 14 year old students, BODOG provides the tools to these students to harness their social awareness goals, teaching entrepreneurship, marketing, and community outreach in support of those goals, and presenting 'heroes' of social entrepreneurship to the kids in order to inspire their dreams. Since those early days, Michelle and her team have run these 'camps' several times each year in both Philadelphia and Boston, with amazingly positive evaluative statistics for such a young program. Next summer, we will to launch a similar week in New York City thanks to funding by Newscorp.

Impact Statement

Three major accomplishments of the past year: 
1.   Continuing successful social entrepreneur programs in Boston and Philadelphia.
2.   Expanding our board with talented, committed new members from business, teaching, and parenting.
3.   Successfully develop a foundation grant application system.
Three goals for 2018:
1.   Launch our program in New York City (with the generous help of Newscorp)
2.   Grow our Boston and Philadelphia camps.
3.   Expand our out-of-season communication network between kids from different camps.
4.   Solidify our funding platforms. 
5.   Continue our evaluation process in order to improve our programming. 

Needs Statement

1.   Capacity building donations to create and solidify the infrastructure of this highly successful, small organization.
2.   Funds to support more students from under-resourced schools and families in Boston.
3.   Dynamic Boston board members to join our team.
4.   An incubator facility for our administrative / financial work.

CEO Statement

As Founder, CEO, and Board Chair of this small but mighty organization, The Business of Doing Good, I am proud every day for what we have accomplished, and perplexed every day regarding how to meet our need for expansion while balancing our need for funding.

We are a program for middle school kids, and our goal is to instill in them the courage, inspiration, and knowledge to make the world a better place. The core of our market, by design in order to facilitate better cross-cultural understanding, is a mix of independent and underprivileged public schools. Our current ratio is approximately 70% under-resourced kids to 30% well-resourced kids.

Each day of the program, the kids meet an inspiring social entrepreneur who has established, somewhere in the world, an organization aimed at solving a real-world social problem. The students are taught business skills, marketing skills, and are encouraged to follow their dreams with practical steps. By the time they leave their week-long ‘summer day camp’ they have a ‘product’, a marketing plan, a pitch, and have presented their project to a group of adults who evaluate these presentations.

Our kids keep in touch throughout the school year, collaborating and exchanging experiences as they further develop their passionate ideas into realities. They learn leadership, entrepreneurial and innovation skills, and are invited to workshops on advanced business skills training, mentoring, and learning from real-life ‘hero’ social entrepreneurs..... (see the rest of my statement below in "Statement from the Board Chair" section)

Board Chair Statement

(...As I am both the CEO and the Board Chair, this statement is continued from the above "Statement from the CEO")  ...The schools we work with invite us back each year, and also invite us to present at their expos and all-school meetings. We now operate in Philadelphia, Boston, and will run our first day camp this summer in New York (thanks to the generosity of Newscorp). We have impressive metrics from the kids and their parents, showing improved confidence, presentation skills, and business awareness. Our post-program survey found students to be very confident about their abilities, with 88% saying they could make a difference in the world, and 85% saying they could come up with their own business idea.

As the Chair of the Board, I am baffled by the lack of foundation investment we have been able to achieve even given eighteen months of regular prospecting and grantwriting. Although we have operated on the principle of measured growth over the 3 years of our existence, we are still considered too small for many funders. Yet our size is by design, and we leverage every single modicum of good will from the communities around us, and by this practice, keep our expenses at rock bottom. I am perplexed that our successful diamond of a program, however small it may be, has not attracted more gifts.

In all, The Business of Doing Good has achieved much and could achieve much more. Our program has been piloted, carefully expanded, evaluated, and is poised to scale into its next, dynamic phase: all we need is someone to believe in us the way we believe in ourselves.

Geographic Area Served

We work in two metropolitan areas:  Boston and Philadelphia.  A third area of New York City will be added this summer.  In Boston, we make our day camps available to middle school students from public and private schools, and encourage a mix of both at the ratio of 70% underprivileged students and 30% who are able to pay our sliding scale fees.  The Boston camps serve the entire, broader Boston metropolitan region and surrounding suburbs.

Organization Categories

  1. Youth Development - Youth Development Programs
  2. Community Improvement, Capacity Building - Community Improvement, Capacity Building N.E.C.
  3. Education - Elementary & Secondary Schools

Independent research has been conducted on this organization's theory of change or on the effectiveness of this organization's program(s)



Boston Summer Day Camp 2018 + 2 year school year programming

Twenty-five under-resourced kids, nominated by their school as creative leaders, will be funded for a complete package for two years of programing, creating an eco-system of support to create their own entrepreneur project to make the world a better place.
This is an innovative approach, because we target the middle school audience, when the kids' inspiration and passion are at their height, and we present them with practical tools for entrepreneurship, using their personal interests and goals. We introduce them to 'heroes' who have changed the world in small ways, and ensure that the kids understand how to work within communities to further their projects.

Our program inspires kids by introducing them to entrepreneurial heroes and empowers them by teaching basic business skills -- but also has an underlying theme of teaching kids to have resilience and grit.

They learn idea generation, marketing, business planning, pitching, selling, and marketing -- with daily reinforcement on how to develop resilience and grit.

Thus far in our Boston programs, entrepreneurs have been chosen based on the students' interests, and have included people who are building houses to create a middle class in West Africa; directing the only permanent foster care home for pets; working for a major training organization for the homeless; conducting market research for a groundbreaking new educational product; and creating graphic design artwork devoted to saving endangered species.

Some of the social entrepreneur programs that our kids have created include creating accessory lines to help fund public schools; creating headbands for health care in Sierra Leone; making organic dog treats and software apps for endangered pets; tutoring other students; senior citizen outreach; and anti-bullying social programs. Our programs, without regard for the affluence of the students or their families, is creating a community of families and kids who are viewed as leaders and influencers for the good of their neighborhoods.

Budget  $20,000.00
Category  Youth Development, General/Other Youth Citizenship
Population Served Children Only (5 - 14 years) Minorities Other Economic Level
Program Short-Term Success 

We grade ourselves on these goals:
* Increased knowledge and confidence of participants
* Satisfaction of participants and parents
* Initiated and completed projects

Surveys found students to be "confident to very confident " about their abilities. 88% said they could make a difference; 85% said they could come up with their own business idea.

We survey parents, teachers, and school principals to ensure that we achieve the highest level of performance possible.

Program Long-Term Success 
We desire to create an eco-system of middle school, and later high school and college age, individuals who are committed to changing the world, and who have taken practical steps to do it, based on their learning in our program.
True success would be that these people keep in touch, remain within the network we have offered them, and some come back as heroes to future camps.
Program Success Monitored By 
We conduct evaluations within each sector of our participants: students, teachers, principals, 'heroes', and parents. For our most important group, the students themselves, we ask the following:
How confident are you that you:
1. Can come up with ideas
2. Can make a difference in the world
3. Understand how a business is run
4. Can use data to make better decisions
For our teachers and school principals, we conduct one-on-one interviews at the end of our camps, and during the school year, to ensure we make appropriate changes in the curriculum, and to be aware of students who need help with their social entrepreneurial projects.
Examples of Program Success  All of our students have created individually or in partnerships, social entrepreneur businesses and projects.  However, our greatest successes are when they commit to keep in contact with their peers, to mentor new camp students, and to participate in the pop-ups we organize throughout the school year.

CEO/Executive Director/Board Comments

The greatest challenge we experience is our ability to expand our program.  We have honed our work to operate efficiently and to make every single dollar donated count.  However, after these first years of operation, we see that the program is well-received, the students mentor each other, our curriculum develops, but that we do not have the funding to solidify our infrastructure so that we can roll-out these social entrepreneurial camps  to a greater extent.


CEO/Executive Director Ms Michelle Julet
CEO Term Start Jan 2015
CEO Email
CEO Experience

Michelle Julet, Founder, has worked throughout the world developing educational materials and business opportunities for National Geographic Learning and other organizations. She has years of executive leadership experience in educational technology at both large corporations and start-ups.

Michelle was profoundly affected by kids she has seen -- some from very poor backgrounds -- who place a high value on education and strive to learn, despite their meager surroundings. On the other hand, she has been amazed at the educational and entrepreneurial opportunities that cutting-edge technology affords.

She considers herself fortunate to have met many people who have made it their job to change the world -- from the youngest person to fly solo around the world, to a man who photographs animals on the verge of extinction, to people building homes in Africa and creating foster care for pets. Each one can identify the moment in their life when they found their passion - usually from meeting someone who inspired them and made them feel like they could do it. What consistently struck her is how great a role determination and grit play in achieving success, especially in a global economy.

Her experiences -- and being a mother -- led her to start The Business of Doing Good: “I wanted to instill in my daughter the hunger of entrepreneurship – in the context of social issues and helping save the world – and solve problems in a global economy. I wanted her to have the privilege of knowing entrepreneurs who are changing the world, and to feel empowered to be an entrepreneur herself. I could not find a program for her, so I created The Business of Doing Good for her and the many other kids like her.”

Co-CEO --
Co-CEO Term Start --
Co-CEO Email --
Co-CEO Experience --

Former CEOs and Terms

Name Start End
-- -- --

Senior Staff

Name Title Experience/Biography
-- -- --


Award Awarding Organization Year
-- -- --


Affiliation Year
-- --
Member of state association of nonprofits? No
Name of state association --

External Assessments and Accreditations

External Assessment or Accreditation Year
-- --


Cathedral 7 - 12 School Boston

Agnes Irwin School, Philadelphia area

Science Leadership Academy, Middle School, Philadelphia

Learn Launch, Boston

Education Design Studio, Penn, Philadelphia

Saxbys, Philadelphia

Knewton, NYC

Charlestown Leadership and Lacrosse Center, Boston

CEO/Executive Director/Board Comments


Foundation Comments


Staff Information

Number of Full Time Staff 0
Number of Part Time Staff 0
Number of Volunteers 20
Number of Contract Staff 6
Staff Retention Rate % --

Staff Demographics

Ethnicity African American/Black: 2
Asian American/Pacific Islander: 1
Caucasian: 2
Hispanic/Latino: 1
Native American/American Indian: 0
Other: 0
Other (if specified): 1 (Mixed race)
Gender Female: 3
Male: 3
Not Specified 0

Plans & Policies

Organization has Fundraising Plan? Under Development
Organization has Strategic Plan? Yes
Years Strategic Plan Considers 1
Management Succession Plan No
Business Continuity of Operations Plan No
Organization Policies And Procedures Under Development
Nondiscrimination Policy Under Development
Whistle Blower Policy No
Document Destruction Policy No
Directors and Officers Insurance Policy Yes
State Charitable Solicitations Permit No
State Registration No

Risk Management Provisions


Reporting and Evaluations

Management Reports to Board? Yes
CEO Formal Evaluation and Frequency N/A N/A
Senior Management Formal Evaluation and Frequency N/A N/A
Non Management Formal Evaluation and Frequency N/A N/A


Board Chair Ms Michelle Julet
Board Chair Company Affiliation New England Medical Journal
Board Chair Term Jan 2015 - Dec 2017
Board Co-Chair Julet
Board Co-Chair Company Affiliation --
Board Co-Chair Term -

Board Members

Name Company Affiliations Status
Mr Alok Bhargava COO Cambridge Blockchain Voting
Mr Nate A. Bronstein MSEd, MSSP, MPA CEO SmartTrack Voting
Ms. Heather B Cheney JD BNY Mellon Wealth Strategist, Boston Voting
Ms Lisa Finkelstein MBA Slalom Consulting Voting
Ms. Angie Glielmi Community volunteer Voting
Ms Roccie Hill MA Past & Present Pathways Historical and Genealogical Research Voting
Ms Michelle Julet New England Journal of Medicine Voting
Mr Tim Julet MA Private technology consulting Voting
Ms Marjorie Llacuna Morris Mayor's Office, Philadelphia Voting

Constituent Board Members

Name Company Affiliations Status
-- -- --

Youth Board Members

Name Company Affiliations Status
-- -- --

Advisory Board Members

Name Company Affiliations Status
-- -- --

Board Demographics

Ethnicity African American/Black: 0
Asian American/Pacific Islander: 1
Caucasian: 6
Hispanic/Latino: 1
Native American/American Indian: 0
Other: 0
Other (if specified): 1 (Mixed Race)
Gender Female: 6
Male: 3
Not Specified 0

Board Information

Board Term Lengths 2
Board Term Limits --
Board Meeting Attendance % 90%
Written Board Selection Criteria No
Written Conflict Of Interest Policy Yes
Percentage of Monetary Contributions 20%
Percentage of In-Kind Contributions 100%
Constituency Includes Client Representation Yes

Standing Committees


CEO/Executive Director/Board Comments


Foundation Comments



Revenue vs. Expense ($000s)

Expense Breakdown 2016 (%)

Expense Breakdown 2015 (%)

Expense Breakdown (%)

No data available

Fiscal Year Jan 01, 2016 to Dec 31, 2017
Projected Income $32,853.00
Projected Expense $12,853.00
Form 990s

2016 990-EZ

Audit Documents --
IRS Letter of Exemption

IRS Letter of Determination

Prior Three Years Total Revenue and Expense Totals

Fiscal Year 2016 2015 --
Total Revenue $13,091 $14,683 --
Total Expenses $20,500 $42,825 --

Prior Three Years Revenue Sources

Fiscal Year 2016 2015 --
Foundation and
Corporation Contributions
-- -- --
Government Contributions $0 $0 --
    Federal -- -- --
    State -- -- --
    Local -- -- --
    Unspecified -- -- --
Individual Contributions $9,212 $11,578 --
Indirect Public Support -- -- --
Earned Revenue $3,879 $3,105 --
Investment Income, Net of Losses -- -- --
Membership Dues -- -- --
Special Events -- -- --
Revenue In-Kind -- -- --
Other -- -- --

Prior Three Years Expense Allocations

Fiscal Year 2016 2015 --
Program Expense $16,745 $38,542 --
Administration Expense $3,345 $3,426 --
Fundraising Expense $410 $857 --
Payments to Affiliates -- -- --
Total Revenue/Total Expenses 0.64 0.34 --
Program Expense/Total Expenses 82% 90% --
Fundraising Expense/Contributed Revenue 4% 7% --

Prior Three Years Assets and Liabilities

Fiscal Year 2016 2015 --
Total Assets $371 $2,625 --
Current Assets $371 $903 --
Long-Term Liabilities $0 $0 --
Current Liabilities $38,528 $33,373 --
Total Net Assets $-38,157 $-30,748 --

Prior Three Years Top Three Funding Sources

Fiscal Year 2016 2015 --
1st (Source and Amount) -- --
-- --
-- --
2nd (Source and Amount) -- --
-- --
-- --
3rd (Source and Amount) -- --
-- --
-- --

Financial Planning

Endowment Value --
Spending Policy Income Only
Percentage(If selected) --
Credit Line No
Reserve Fund No
How many months does reserve cover? --

Capital Campaign

Are you currently in a Capital Campaign? No
Capital Campaign Purpose --
Campaign Goal --
Capital Campaign Dates -
Capital Campaign Raised-to-Date Amount --
Capital Campaign Anticipated in Next 5 Years? No

Short Term Solvency

Fiscal Year 2016 2015 --
Current Ratio: Current Assets/Current Liabilities 0.01 0.03 --

Long Term Solvency

Fiscal Year 2016 2015 --
Long-term Liabilities/Total Assets 0% 0% --

CEO/Executive Director/Board Comments

• We do not have any salaried staff at BODOG, but use part-time contract employees for teaching, marketing, and administration. • With respect to the people who are on contract, we have a retention rate of 100% over the past two years, as our teachers and our administrative person are all very committed to what we do. • Our Founder, CEO, and Chair of the Board, Michelle Julet has kept us small while we honed our programs in Philadelphia and Boston, and also kept us afloat with a combination of donations and grants. Our first year was more expensive due to set-up and legal costs to establish the organization, as well as extra marketing costs. • We have begun this year an effort to do fundraising, and have been successful with Newscorp in NYC, who will fund one entire program there this coming summer. The Board’s intention is to stay lean, stay focused, and work in these three cities while focusing on fundraising for the next two years.

Foundation Comments

Financial summary data in the charts and graphs above is per the organization's 990-EZ for FY16 and per the organization's internal records for FY15. This organization is newer, as such two years of data is posted above. 


Other Documents

No Other Documents currently available.


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