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Mama Bear Effect Inc

[P] (617) 5716802
[F] --
Adrianne  Simeone
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 Printable Profile (Summary / Full)
EIN 46-1894179

LAST UPDATED: 04/04/2018
Organization DBA --
Former Names --
Organization received a competitive grant from the Boston Foundation in the past five years No



Mission StatementMORE »

It is the mission of The Mama Bear Effect to raise awareness for the prevention of child sexual abuse through promotion of education and best practices to protect and empower children from the threat of abuse. It is the duty of every good person to understand the issues of child sexual abuse, empower children to understand their rights, and be prepared to exercise the courage and conviction to stand up for the right of every child to live free from sexual abuse. 

Mission Statement

It is the mission of The Mama Bear Effect to raise awareness for the prevention of child sexual abuse through promotion of education and best practices to protect and empower children from the threat of abuse. It is the duty of every good person to understand the issues of child sexual abuse, empower children to understand their rights, and be prepared to exercise the courage and conviction to stand up for the right of every child to live free from sexual abuse. 

FinancialsMORE »

Fiscal Year Jan 01, 2018 to Dec 31, 2018
Projected Income $40,000.00
Projected Expense $20,000.00

ProgramsMORE »

  • Abuse Prevention Educational Materials Grants
  • Free Rock the Talk Parent Pack Campaign
  • My Body is Special and Private Book Release
  • Rock the Talk Video Series

Revenue vs. Expense ($000s)

Expense Breakdown 2016 (%)

Expense Breakdown 2015 (%)

Expense Breakdown 2014 (%)

For more details regarding the organization's financial information, select the financial tab and review available comments.


Mission Statement

It is the mission of The Mama Bear Effect to raise awareness for the prevention of child sexual abuse through promotion of education and best practices to protect and empower children from the threat of abuse. It is the duty of every good person to understand the issues of child sexual abuse, empower children to understand their rights, and be prepared to exercise the courage and conviction to stand up for the right of every child to live free from sexual abuse. 

Background Statement

The Mama Bear Effect was launched in 2012 as a social media campaign to raise awareness for the prevention of child sexual abuse through simple tips and awareness PSAs. This quickly led to the realization that there were limited resources for people to learn about the issues of child sexual abuse and how to protect children, and those few resources lacked the comprehensiveness to address the multi-faceted nature of this cause. Through much research and deliberation, The Mama Bear Effect website was slowly created as the organization was also incorporated and filed for 501(c)(3) status. During this time, the need for printed and downloadable materials was also recognized and the resource bank to meet this need was also being addressed. 

In six short year The Mama Bear Effect has grown by leaps and bounds, recognized as a leader for abuse prevention education, our down-to-earth manner in approaching this cause, and for our variety of printed educational materials and awareness items, including the first trademarked awareness ribbon specifically for child sexual abuse. 

Impact Statement

In 2017:
  1.  We trademarked our slogan 'Rock the Talk' in order to begin producing our first comprehensive "Parent Pack" of educational materials. 
  2. We launched the "It Happened" project ( a blog series for survivors to share their stories of abuse and survival to raise awareness for the various ways abuse can occur and how it impacts a survivors life, and also as an opportunity to inspire others to educate themselves and for fellow survivors to shed the shame that has kept them silent for too long. 

  3. We began to produce a series of "Rock the Talk" educational videos which we share and make available for free online to build upon our resources beyond printed materials. 
In 2018:
1. We have currently published a board book to introduce the concepts of private parts and body safety called, "My Body is Special and Private" for which we have already received nearly 150 preorders for the anticipated June release. This book is also available in a teacher's edition which does not specifically identify the names for genitalia. 
2. We are working on reaching out to get our materials represented in a number of abuse prevention and childhood trauma related conferences working with several volunteers in other states who have shown dedication and professionalism to support our organization. 
3. We are planning to expand upon our video series and also include interviews with survivors, parents of survivors and experts regarding sexual abuse and childhood trauma  

Needs Statement

1. Funding to tranfer responsibility of designing educational materials off the executive director to a professional graphic designer (approximately $5,000)
2. Ability to attend conferences across the country to network with like-minded abuse prevention experts and raise awareness for our materials 
3. Funding to secure office space so that we can prepare to bring on paid staff in the future and access materials to process order and meet with volunteers in a more professional, well-organized environment. ($12,000-$15,000)
4. Time to reach out to community leader and solicit board members to expand our representation and opportunities for growth. 
5.  Funding to donate our educational materials through local schools, youth programs, fostercare organizations, etc. Each parent pack costs roughly $.75 excluding postage, to serve a school system of 1,500 students for example, we could likely only fund 10-15 schools in a given year. 

CEO Statement

The Mama Bear Effect has received the level of support through social media awareness and interest in our materials because we have take the time  and money to invest in developing, designing, warehousing, and handling the shipment of these materials. We ship orders as few as one item to thousands of educational pamphlets. It takes time and a lot of space to keep these materials on hand, and we invest in large quantities so that we can provide the best value possible. Organization that apply for donations of our materials are often requesting quantities of 100-1000 of various items and this becomes costly, and yet we know how much these items are needed to educate communities and keep prevention education on the minds of parents and caregivers. 

The Mama Bear Effect is more than just abuse prevention, we seek to inspire people to be the best parent, the best teacher, the best coach they can be for the children in their lives. We do not seek people to support our organization, we seek people whom we can support in their own advocacy. Child sexual abuse is an issue that cannot be solved by organizations, but by people - people willing to do what it takes to protect the children in their own home, neighborhood and community. 

Board Chair Statement

Although I do not make this the focus of my advocacy, I myself am a survivor of child sexual abuse. Although my healing has not been as arduous and challenging as so many face, for many years I felt the shame for what happened to me. It was not until I became a parent and saw the innocence of my own children that I felt the need to be a voice for their protection, for the protection of all children. There is no child born on this planet that has been or ever will be deserving of any form of abuse. It is my mission to pour my heart into this cause, knowing that even on my last day I will know this battle will not be won, but that I can at least be proud that I fought, and I built a foundation for the next generation to continue upon. 

Geographic Area Served

We respond to interest in our materials and resources on a national level, but we also focus on raising awareness within the communities of Massachusetts. 

Organization Categories

  1. Civil Rights, Social Action, Advocacy - Children's Rights
  2. Youth Development - Alliances & Advocacy
  3. Mental Health & Crisis Intervention - Mental Health & Crisis Intervention NEC

Independent research has been conducted on this organization's theory of change or on the effectiveness of this organization's program(s)



Abuse Prevention Educational Materials Grants

 To support organization that are working to raise awareness and educate their communities to better protect children but do not have the tools or funding to include comprehensive materials to distribute to participants to encourage further education and retention of information.We donate and cover the cost for shipping to support community trainings and for these organization to keep on hand for the families they serve.
Budget  $5,000.00
Category  Civil Rights, Social Action & Advocacy, General/Other Children's Rights
Population Served Families Children and Youth (0 - 19 years) Victims
Program Short-Term Success  Each grant donation generally consists of a donation of 100-500 each of our four rack cards and three bookmarks. 
Program Long-Term Success  With greater awareness and appreciation for the programs run by these organizations they will gain support and funding within their communities to expand their outreach and interest in trainings. Communities will see an increase in reports of suspected or disclosed child sexual abuse due to increased awareness and understanding. 
Program Success Monitored By  Number of children served by advocacy centers, statistics of reported abuse. 
Examples of Program Success  In 2017 we received orders for over 30 child advocacy and rape crisis centers in the state of Michigan after several of these centers applied and received grants for educational materials earlier in 2017. Awareness of our materials and grants awarded for prevention for child sexual abuse made it possible for our prevention education materials to be distributed through these centers. 

Free Rock the Talk Parent Pack Campaign

We are sending out free copies of our Rock the Talk™ Parent Packs, a set of our educational brochures to help parents and caregivers understand the issues of child sexual abuse and best practices to  protect children. We have reserved a budget of $10,000 to cover the cost of materials and postage which will allow us to send out a total of 10,000 packs. 

Individuals are able to place an order for a parent pack through our e-commerce site and with code ROCKTHETALK receive the materials at completely no charge. 

This program is being promoted via social media and word of mouth through individual advocates who have expressed an interest to raise awareness for child sexual abuse prevention within their immediate communities. 
Budget  $10,000.00
Category  Human Services, General/Other Children's Protective Services
Population Served Families Children and Youth (0 - 19 years)
Program Short-Term Success 
Having begun this program Jan 1, 2018 we have shipped out just under 500 parent packs thus far across the United States.
We observed a 50% increase in unique site visitors from 10,000 in January 2018 to over 15,000 during February of 2018.
Program Long-Term Success  That adults who received these materials would describe themselves as more aware, capable, and comfortable talking about child sexual abuse prevention and body safety with children. This would be tracked by survey response for all those that received the free parent pack. 
Program Success Monitored By 
Personal response from participants via anonymous survey sent via email. 
Number of visits to website and specific pages.  
Examples of Program Success  We experienced an increase of incoming communication from people wanting to know how they could do more to raise awareness within their communities. In such cases, we recommend advocates create a list of community leaders involved in childcare and protection: law enforcement, schools, pediatricians, libraries, daycare, child abuse prevention organizations etc to present our educational materials. 

We have not yet sent out the first survey request to participants of this program to measure their response. 

My Body is Special and Private Book Release

We published a book entitled "My Body is Special and Private" to help parents and caregivers introduce the concepts of private parts and body safety to children ages 2-7. We released this book in two formats, a board book for families which identifies the proper terms for genitalia, and a Teacher's Edition which is a soft cover and generally refers to genitalia as 'private parts.' 

Since we announced that we were beginning to accept preorders of this book on 2/16/18 we have received approximately 150 preorders with minimal promotion via several social media posts and one email blast to our current newletter list of approximately 1,500 subscribers. Once the books are in stock we plan to produce a promotional video to distribute via social media. 

All funds are being used to support our organization and begin production on a second book to create a series. 
Budget  $7,000.00
Category  Education, General/Other Early Childhood Education
Population Served Families Infants to Preschool (under age 5) K-12 (5-19 years)
Program Short-Term Success  Increase our product offering to include materials that can be used directly with children to educate them about body safety. Many adults express an interest in being directed in how to talk to children about their private parts and body safety. By producing this title in a sturdy board book format, while a more substantial investment, it is easier for parents to read to younger children and allow them to handle the book without damaging it as easily. 
Program Long-Term Success  With many states adopting Erin's Law which mandates education of children in schools, we plan to reach out to these school systems to make this title part of their education. Having purchased 5,000 of the teacher's edition, we are able to provide these at a very low cost (under $1,00 per copy), or even as donation to some school systems. 

We would track the success of this project based on the number of books distributed. 
Program Success Monitored By  We released a video presentation of the book before bringing it into print to allow for feedback from readers to comment on what they liked or didn't like. Keeping a list of all those who have ordered the book, it is our plan to survey those participants for satisfaction and feedback regarding how they feel it helps them to make body safety conversations more frequent and commonplace. 
Examples of Program Success  We are already receiving orders from daycare centers that plan to use these books during 'circle time.' 

One advocate that has scheduled a tv interview regarding Child Abuse Prevention Month in April is requesting a copy to use during the on-air episode. 

Advocate and speaker Tara Lyons of Montana has request copies to use during her presentations. 

Rock the Talk Video Series

We are working on create a series of short educational videos to discuss the issues of child sexual abuse, prevention methods and tips, and interviews with professionals, survivors, and parents of survivors to bring light to the issues and misconceptions that put children at risk. 
Budget  $10,000.00
Category  Civil Rights, Social Action & Advocacy, General/Other Children's Rights
Population Served Families Children and Youth (0 - 19 years) Victims
Program Short-Term Success  Expand our educational offering to video so that viewers can learn and share information on the issues of child sexual abuse. While printed and online information is necessary, many people benefit from audio and visual interaction, hearing the tone of a person's voice, facial expressions, etc to better gain a sense of the impact of child sexual abuse and the dedication of those committed to protecting children.  
Program Long-Term Success  To increase exposure by sharing these videos on social media platforms and eventually incorporating them into an online training program as well as presentations to the public. 
Program Success Monitored By  Number of views and comments by viewers. 
Examples of Program Success  This program is only in its beginning stages, we have currently produced 2 videos to introduce the series. 

The first: What is Body Safety was viewed 5,000 times on Facebook with over 100 shares
The second: A Word on Responsibility versus Blame was viewed 11,000 times on Facebook with 170 shares 

In November of 2017 we did a Facebook "live" video on keeping children safe during the holidays and this was viewed over 15,000 times with 221 shares  During that video many people commented how abuse occurred to them during family gatherings and others were asking how they could learn more about protecting their children

Link to Facebook Live Video with comments:

CEO/Executive Director/Board Comments

Child sexual abuse prevention is difficult to quantify in terms of effectiveness. Experts agree that education is essential to keeping children safe, especially considering abusers are most often people known to the child and family. Children are often abused not knowing about body safety, if they will be believed, or the knowledge that someone they trust is capable of hurting them in this way. Too often the 'stranger danger' mentality distracts parents and children from preparing themselves from the real threat - people they trust. 

Since the 1990s it has been suggested that rates of child sexual abuse have exerienced a decline but studies in this regard have limitations regarding size and means of collecting this data. For example, newer studies that estimate a decline in abuse were based upon phone surveys conducted with children, while the ACE study involved interviews with 17,000 adults. We feel that the likelihood that an abused child may disclose through a phone survey is not as likely and could not properly account for the number of child sex crimes involving infants and toddlers. 


CEO/Executive Director Mrs Adrianne Simeone
CEO Term Start Sept 2012
CEO Email
CEO Experience Adrianne Simeone graduated from Babson College in 2003 with a focus in marketing and entrepreneurship. From 2001-2010 she worked in the wholesale food industry as a marketing and sales director. In 2012 when she was inspired to become an advocate for the prevention of child sexual abuse, she spent months researching the issues of child sexual abuse, reading books by experts in the field, along with countless studies. During this time she also gained considerable anectodal insight speaking to numeral survivors and parents of survivors. In 2015 she was certified as a trainer under Enough Abuse through Massachusetts Citizens for Children. She also began a Masters of Social Work in 2016 but after a successful first semester put her continuing education plans on hold after welcoming her fourth child. 
Co-CEO --
Co-CEO Term Start --
Co-CEO Email --
Co-CEO Experience --

Former CEOs and Terms

Name Start End
-- -- --

Senior Staff

Name Title Experience/Biography
-- -- --


Award Awarding Organization Year
-- -- --


Affiliation Year
-- --
Member of state association of nonprofits? No
Name of state association MA

External Assessments and Accreditations

External Assessment or Accreditation Year
-- --



CEO/Executive Director/Board Comments

The Mama Bear Effect is a small nonprofit addressing a large scale issue with growing demand for our resources. Finding appropriately skilled volunteers and board members has been challenging. It seems as though prevention education is an underappreciated field and yet it is the most effective way to protect children. We are approaching a level of financial support through donations and fundraising that we may be able to afford to bring on paid staff and begin the process of becoming a larger-scale organization with more emphasis on establishing policies and plans to gauge our effectiveness. We may not have the credentials of other boards but we have designed resources that are sorely needed and much appreciated by many other nonprofit organizations. 

Foundation Comments


Staff Information

Number of Full Time Staff 1
Number of Part Time Staff 0
Number of Volunteers 4
Number of Contract Staff 0
Staff Retention Rate % 100%

Staff Demographics

Ethnicity African American/Black: 0
Asian American/Pacific Islander: 0
Caucasian: 100
Hispanic/Latino: 0
Native American/American Indian: 0
Other: 0
Other (if specified): --
Gender Female: 100
Male: 0
Not Specified 0

Plans & Policies

Organization has Fundraising Plan? No
Organization has Strategic Plan? No
Years Strategic Plan Considers --
Management Succession Plan No
Business Continuity of Operations Plan No
Organization Policies And Procedures No
Nondiscrimination Policy No
Whistle Blower Policy No
Document Destruction Policy No
Directors and Officers Insurance Policy No
State Charitable Solicitations Permit Yes
State Registration Yes

Risk Management Provisions


Reporting and Evaluations

Management Reports to Board? Yes
CEO Formal Evaluation and Frequency No N/A
Senior Management Formal Evaluation and Frequency No N/A
Non Management Formal Evaluation and Frequency No N/A


Board Chair Mrs Adrianne Simeone
Board Chair Company Affiliation Executive Director
Board Chair Term Jan 2013 -
Board Co-Chair --
Board Co-Chair Company Affiliation --
Board Co-Chair Term -

Board Members

Name Company Affiliations Status
Zarah Axelrod Volunteer Voting
Miriam Hollenbeck Chief Financial Officer Voting
Jenna Lloyd Becoming a Board Member This Year, currently Community Relations Coordinator Voting
Laura Messing Volunteer & Director of Graphic Design Voting
Adrianne Simeone Executive Director Voting

Constituent Board Members

Name Company Affiliations Status
-- -- --

Youth Board Members

Name Company Affiliations Status
-- -- --

Advisory Board Members

Name Company Affiliations Status
Feather Berkower MSW Abuse Prevention Expert NonVoting
Ricky Greenwald PsyD Trauma Specialist and Advisor on Current Treatments for Trauma NonVoting
Peter Pound Legal Advisor NonVoting

Board Demographics

Ethnicity African American/Black: 0
Asian American/Pacific Islander: 0
Caucasian: 100
Hispanic/Latino: 0
Native American/American Indian: 0
Other: 0
Other (if specified): --
Gender Female: 100
Male: 0
Not Specified 0

Board Information

Board Term Lengths 2
Board Term Limits 0
Board Meeting Attendance % 75%
Written Board Selection Criteria No
Written Conflict Of Interest Policy Yes
Percentage of Monetary Contributions 100%
Percentage of In-Kind Contributions 40%
Constituency Includes Client Representation No

Standing Committees


CEO/Executive Director/Board Comments

In the beginning years, much of the work to build up this organization was performed by myself with assitance from our graphic design board member and communication with advisors from across the country. In this past year we have brought on two volunteers/board members who have taken an active interest in helping this organization build and our impact within our immediate community has increased greatly. It is my hope that with proper resources we can continue to build a framework of volunteers and professional staff that can bring our organization up to meet the level of demand for our resources.

Foundation Comments



Revenue vs. Expense ($000s)

Expense Breakdown 2016 (%)

Expense Breakdown 2015 (%)

Expense Breakdown 2014 (%)

Fiscal Year Jan 01, 2018 to Dec 31, 2018
Projected Income $40,000.00
Projected Expense $20,000.00
Form 990s

2016 Form 990 EZ

2015 Form 990 EZ

2014 Form 990 EZ

Audit Documents --
IRS Letter of Exemption

IRS Letter of Determination

Prior Three Years Total Revenue and Expense Totals

Fiscal Year 2016 2015 2014
Total Revenue $20,796 $18,740 $20,603
Total Expenses $12,627 $6,612 $8,640

Prior Three Years Revenue Sources

Fiscal Year 2016 2015 2014
Foundation and
Corporation Contributions
-- -- --
Government Contributions $0 $0 $0
    Federal -- -- --
    State -- -- --
    Local -- -- --
    Unspecified -- -- --
Individual Contributions $12,372 $18,513 $13,555
Indirect Public Support -- -- --
Earned Revenue $8,424 $227 $3,405
Investment Income, Net of Losses -- -- --
Membership Dues -- -- --
Special Events -- -- $3,643
Revenue In-Kind -- -- --
Other -- -- --

Prior Three Years Expense Allocations

Fiscal Year 2016 2015 2014
Program Expense $12,627 $6,612 $7,967
Administration Expense -- -- $673
Fundraising Expense -- -- --
Payments to Affiliates -- -- --
Total Revenue/Total Expenses 1.65 2.83 2.38
Program Expense/Total Expenses 100% 100% 92%
Fundraising Expense/Contributed Revenue 0% 0% 0%

Prior Three Years Assets and Liabilities

Fiscal Year 2016 2015 2014
Total Assets $33,746 $25,670 $13,118
Current Assets $30,299 $22,270 $10,768
Long-Term Liabilities $0 $0 $0
Current Liabilities $331 $424 $0
Total Net Assets $33,415 $25,246 $13,118

Prior Three Years Top Three Funding Sources

Fiscal Year 2016 2015 2014
1st (Source and Amount) -- --
-- --
-- --
2nd (Source and Amount) -- --
-- --
-- --
3rd (Source and Amount) -- --
-- --
-- --

Financial Planning

Endowment Value --
Spending Policy N/A
Percentage(If selected) --
Credit Line No
Reserve Fund No
How many months does reserve cover? --

Capital Campaign

Are you currently in a Capital Campaign? No
Capital Campaign Purpose --
Campaign Goal --
Capital Campaign Dates -
Capital Campaign Raised-to-Date Amount --
Capital Campaign Anticipated in Next 5 Years? No

Short Term Solvency

Fiscal Year 2016 2015 2014
Current Ratio: Current Assets/Current Liabilities 91.54 52.52 inf

Long Term Solvency

Fiscal Year 2016 2015 2014
Long-term Liabilities/Total Assets 0% 0% 0%

CEO/Executive Director/Board Comments


Foundation Comments

Financial summary data in the charts and graphs above are per the organization's IRS Form 990-EZs. Contributions from foundations and corporations are listed under individuals when the breakout was not available. Please note the total program expense amount for FY15 was adjusted to reflect the total expense amount listed for that year in the IRS Form 990-EZ.


Other Documents

No Other Documents currently available.


The Impact tab is a section on the Giving Common added in October 2013; as such the majority of nonprofits have not yet had the chance to complete this voluntary section. The purpose of the Impact section is to ask five deceptively simple questions that require reflection and promote communication about what really matters – results. The goal is to encourage strategic thinking about how a nonprofit will achieve its goals. The following Impact questions are being completed by nonprofits slowly, thoughtfully and at the right time for their respective organizations to ensure the most accurate information possible.

1. What is your organization aiming to accomplish?

It is our mission to break down the stigma and fear that enables the sexual abuse of children to continue and hinder the healing of survivors. We are the voice for those who have the courage and compassion to stand up for the innocent and against the silence that puts children at risk. By effectively raising awareness for child sexual abuse and promoting best practices to educate, empower and protect children in simple, down-to-earth tips and lessons we will help to encourage people to learn and take action to defend the children in their lives. 

2. What are your strategies for making this happen?

The Mama Bear Effect focuses on promoting simple yet straightforward abuse prevention lessons paired with well-designed educational materials to promote a sense of value and importance for this issue. We do not focus on the 'scary details' that many people are afraid to hear about, but instead on the benefits of abuse prevention techniques, which also create stronger, more connected families, children with a greater sense of self esteem and resilience, and communities that are more empowered to step up and be a voice when help is needed. 
We encourage our supporters to think of themselves as 'mama bears' ready to protect children at even the slightest risk of danger, putting their safety at a priority, always. We find that rather than focusing on being 'against abuse' by being 'for protection' there is a sense of belonging and pride to be part of this movement of adults speaking out for every child's right to live free from abuse.  

3. What are your organization’s capabilities for doing this?

With personal strengths in marketing and entrepreneurship, I have personally focused on this issue as a marketing issue. It is not that the information to protect children is not available that makes this issue challenging, but getting people to want to learn and share this knowledge with others. We take pride in the quality and eye-appeal of our materials because it builds confidence that our message is important and worth paying attention to. We research best practices based on expert studies and anectdotal evidence and take this information to present it in a way that is compelling for everyday people.  

4. How will your organization know if you are making progress?

We monitor our social media accounts for interaction, link clicks, our website statistics, as well as online orders for educational materials. 

5. What have and haven’t you accomplished so far?

We have accomplished building an educational resource bank that is used by citizens and experts alike across the country and around the world. We have provided a need for a cause that has been sorely lacking the means and resources to provide educational materials and awareness items to build support and promote effective strategies to reduce risk of abuse. 

Our biggest struggle is finding like-minded experts that can support our organization as board members and potentially as staff. This is a very limited field when it comes to finding professionals who are committed to addressing this issue. We also struggle to find the time and resources to adequately raise funds to address the need for widespread awareness campaigns through PSAs, billboard advertising, radio, attending conferences, soliciting interviews etc. 

We also cotinue to receive requests to have all of our materials translated into Spanish but are limited by time and physical space to keep these materials on hand. Our home office is nearly at its limit regarding storage capacity.